关于珠海城市旅游形象设计的几点思考

随着旅游业的蓬勃发展和城市旅游业竞争的日趋激烈,城市旅游地形象设计已经成为旅游地的生命。实施城市旅游形象策划,对城市进行旅游形象定位和形象设计的研究具有现实意义。论文通过对珠海城市旅游形象定位及形象设计的相关理论进行探讨分析,提出了对珠海市城市形象设计的定位和研究思路,旨在为珠海城市旅游形象设计和珠海城市旅游业发展提供一些参考。

Study on city tourism image design of zhuhai

With the vigorous development of tourism and urban tourism competition increasingly fierce, the city tourism image design has become a tourist desti- nation of life. The implementation of urban tourism image planning, the city tourism image positioning and image design research has practical significance. Paper through to the zhuhai city tourism image positioning and image design discusses and analyzes the related theory, puts forward the positioning of zhuhai city image design and the research train of thought, aiming at the zhuhai city tourism image design and zhuhai eity tourism development to provide some reference.