新疆旅游商品深度开发研究

购物不仅是旅游者旅游经历的重要组成部分,而且也是旅游者消费支出的重要组成部分和旅游目的地国家或地区旅游创汇的重要来源.文章从狭义的旅游商品概念入手分析了新疆旅游商品开发中所存在的问题,并提出了具体的建议和措施.新疆旅游商品只有在当地文化内涵上深度开发,以满足游客的购物需求为导向,加强对外宣传促销力度,才能走出低谷.

About Indepth Development of Tourism Commodity of Xinjiang

Purchasing is not only a important part of experiences of tourists, but also it is a important part of consuming expense of tourists and an important source for foreign currency in the tour destination countries or districts. This paper analyzes the problems in the tourism commodity's development from the concept of narrative tourism commodity, which comes up with detail suggestions and measures. It points out that the development of Xinjiang's commodity can not achieved unless it develops commodity in indepth way with rich local cultural resources and for the needs of tourists.