企业以顾客为中心的营销策略过程研究

试图构建企业以顾客为中心的营销策略过程的一般模型，并利用已有的研究成果对其构成要素进行了深入分析．在此基础上，对此模型所形成的企业营销策略循环进行分类分析，并以实例说明它们所代表的现实意义，从而为企业的决策提供帮助．     

浅议实施差异化战略的措施

随着我国市场的开放，企业面对的竞争日趋激烈，而且企业的竞争优势主要表现为差异化。根据差异化与买方价值的关系，通过技术创新、观念创新实施差异化。     

服务作业系统设计技术路线及方法体系的研究

服务项目实施需要特定的设施和作业系统。阐述了服务作业系统的特征，以工业工程和市场营销等多学科为指导，探讨了该类系统的设计目标和原理，提出了完整服务作业系统设计技术路线和方法体系。     

创业家与企业家的相关内涵思辨

学术界和实践界对entrepreneur和entrepreneurship的内涵界定不清晰，缺少概念基础，从而限制了《创业学》的发展。分析了创业与创新的本质；区别了活跃在企业创立和成长阶段、致力于创造生产函数的创业家和扮演“权威”、致力于改变函数自变量的企业家；界定了在不同语境中创业家与企业家的含义。最后，强调了需要根据上下文来判断它们的内涵。     

浅谈2000版IS09000族质量管理体系标准的结构与特点

结合对2000年版ISO9000族质量管理体系标准的理解和分析,对标准的结构和特点进行了探讨。     

包钢医疗保险信息管理系统的构建

本文论述了包钢医疗保险信息管理系统的网络设计、应用程序功能及主要技术,并说明了应用情况及使用价值.     

一种接入信息高速公路的新技术ADSL

新近出现的非对称数字用户线（ＡＤＳＬ）技术利用用户网中现有的铜双绞线提供１．５～６Ｍｂ／ｓ的下行数字信道，为接入信息高速公路提供了一条新途径，本文首次论述ＡＤＳＬ的基本概念，技术，发展现状和应用，最后论述我们对发展我国ＡＤＳＬ接入设备的几点建议。     

Customer entrepreneurship on digital platforms: Challenges and solutions for platform business models

Drawing on the mixed methods of qualitative research and agent‐based simulation, this study examines: (a) how end‐users use digital platforms to become customer–entrepreneurs undertaking commercial activities on platforms; and (b) how platform providers can convert this customer entrepreneurship into a revenue stream. Considering that end‐users have traditionally been defined as passive and uncharged actors in platform business models, an in‐depth understanding of their commercial activities and the viable revenue model to monetize this emerging customer practice is warranted. Our qualitative study reveals that customer–entrepreneurs make substantial use of platform offerings to advertise their products; communicate with end‐consumers; and accept payments. These commercial activities are largely exercised for free on platforms, even though they could otherwise serve as a source of revenue. On this point, our simulation results identify two pricing models achieving the generation of nearly identical revenues over time. First, platform providers may charge both advertising and transaction fees, which maximize the survival of professional customer–entrepreneurs. Second, platform businesses may levy advertising fees only, which maximizes the survival of informal customer–entrepreneurs operating on a micro‐scale and part‐time basis. This study offers theoretical, methodological, and managerial implications for platform studies.     

考虑客户画像和能量枢纽的配电网多目标抢修重构模型

随着大规模风电以及能量枢纽接入配电网,配电网故障后抢修重构面临新挑战,提出一种考虑客户画像和能量枢纽的配电网多目标多故障抢修重构模型。通过对配电网用电客户多因素精准画像,确定权重,建立兼顾客户画像和能量枢纽的配电网多目标抢修重构模型,提出一种改进NSGA-II算法以适应对模型求解,从而获得Pareto解集,并利用模糊最大满意度进行决策。算例仿真表明所提模型正确有效,与传统模型相比更加精细而客观。     

A UNIFIED FRAMEWORK OF TARGETED MARKETING USING CUSTOMER PREFERENCES

One of the fundamental tasks of targeted marketing is to elicit associations between customers and products. Based on the results from information retrieval and utility theory, this article proposes a unified framework of targeted marketing. The customer judgments of products are formally described by preference relations and the connections of customers and products are quantitatively measured by market value functions. Two marketing strategies, known as the customer‐oriented and product‐oriented marketing strategies, are investigated. Four marketing models are introduced and examined. They represent, respectively, the relationships between a group of customers and a group of products, between a group of customers and a single product, between a single customer and a group of products, and between a single customer and a single product. Linear and bilinear market value functions are suggested and studied. The required parameters of a market value function can be estimated by exploring three types of information, namely, customer profiles, product profiles, and transaction data. Experiments on a real‐world data set are performed to demonstrate the effectiveness of the proposed framework.