Patterns of motives for social network site use among sixth grade pupils in Taiwan

This study examined the profiles, gender, digital opportunities, and patterns of motives for using social networking sites (SNSs) among 401 sixth-grade pupils in Taiwan. A survey based on Aladwani’s GoToFB scale and a self-constructed questionnaire were employed to gather information on pupils’ SNS use motives and their usage frequency of Internet-accessible electronic devices. The results show that their primary motive of using SNSs was connecting with others. Significant differences were found in connecting, sharing, organizing, and monitoring between genders, and in connecting, sharing, relaxing, branding, monitoring, and expressing between pupils with different digital opportunities due to regional digital development. In addition, a two-stage cluster analysis yielded four distinct subgroups: highly motivated, less motivated, relaxed-oriented, and socially-oriented. They were varied not only in their motives of SNS use, but also in the usage frequency of Internet-accessible electronic devices.     

SNS中结合声誉与主观逻辑的信任网络分析*

提出一种结合声誉与主观逻辑的信任网络分析方法,结合声誉与朋友间的信任关系来获得信任值。由于推荐来自信任的朋友也基于普遍的社会声誉,信任计算的结果更能反映真实情况。仿真实验及分析表明,该方法具有较高的效率和准确度。