努力提升我国的包装设计水平

正如印后被业内看成是新的增长极一样,包装设计同样是我国包装印刷业开拓新业务市场的一大“潜力股”。我国包装业虽然有了极大发展,但尚存在一些必须引起足够重视和亟须解决的问题,如过剩包装问题突出、食品包装安全卫生性尚需加强改进、缺乏高端环境友好型和UD型包装,等等。     

食品包装设计中仿生设计的应用探究

为研究仿生设计在儿童食品包装中的应用价值,本文首先分析了仿生设计的历史源流与发展概况,其次阐述现代儿童包装设计存在的缺陷,从色彩、图形、敏感度等角度剖析儿童食品包装的特点,并探讨出儿童食品包装的仿生设计方法与路径,最后得出结论,即仿生包装设计能够拉近儿童与食品之间的关系,满足日益增长的精神需求与情感传递,期望此研究能够拓宽食品包装设计思路,丰富食品包装形式,带动食品经济迅速发展.     

绿色包装设计理念在食品包装上的运用

随着商品经济的不断发展,各类包装也随着商品交易的开展深入到人们的日常生活中,但这种便利也伴随着对生态环境的负面影响。因此,在流程设计时,要将环保及资源的有效利用纳入设计理念中;在包装制作时,要对包装的结构、材料及加工工艺进行谨慎选择,保证包装成品的实用性与环保性。本文主要以食品包装为研究对象,阐述了当前食品包装中存在的主要问题,提出了绿色设计理念在食品包装中运用的必要性,以此为基础阐明了绿色设计理念在食品包装上的具体运用。     

正确认识食品包装创新

食品包装是以食品为核心的系统工程,涉及到食品质量安全、包装材料、包装原理、包装技术和设备、包装标准法规,以及包装设计等方面。随着技术进步和消费水平的日益提高,人们对食品包装的要求越来越高。同时,食品包装的发展也逐渐改     

基于绿色设计的食品包装对消费行为的影响分析

绿色包装(green package)又称为无公害包装和环境友好包装,是具有安全性、经济性、适用性和废弃物可处理与再利用的包装。本文介绍了基于绿色设计的食品包装特点,分析了绿色包装对消费者心理的影响,并在国际环保要求及我国提出的可持续发展的前提下,通过绿色设计在食品包装中的应用实例,深入分析了当前食品的发展趋势。虽然现在绿色设计的食品包装价格相对昂贵,但是随着政策的制定及人们可持续发展意识的进步,食品的绿色包装将更受消费者欢迎,并影响消费者的消费行为。     

食品包装设计理念

消费者从各大小商店、超级市场、百货公司的陈列架上,在各种琳琅满目的商品与五花八门的品牌中产生购买的欲望,其包装设计占据着重要的地位,是购买者抉择的重要依据之一。包装设计是名副其实的“无声的推销员”。所以正确的食品包装设计理念对包装食品的销售有很极其重要的作用。本文就从结构设计、图案设计、色彩设计、文字设计四个方面来说明食品包装设计理念。     

浅析食品包装设计中写实图形的运用

包装平面视觉设计是由图形、文字、色彩三大要素构成,在不同属性的产品包装设计中三大要素占的比例也不一样。在食品包装设计中,图形是更为重要的设计语言传达媒介。本文主要阐述写实图形与包装平面视觉信息传达的关系,以及写实图形在食品包装设计中的运用。     

基于视觉效应的食品包装设计

食品包装蕴含美学、文化、构图等元素,视觉效应是运用视觉元素使受众产生审美效果。运用视觉效应设计食品包装,有助于提升食品包装的趣味性与视觉效果,通过视觉冲击刺激消费者的购买欲望。一,基于视觉效应的茶叶包装设计。在越来越讲究审美的时代,不少茶叶包装开始转向时尚吸睛风格,试图通过具有视觉效应的包装设计,来创造更多的经济价值。     

传统食品的保护性包装设计

讨论了保护性包装对延长食品保质期及对传统食品工业化、规模化的重要性。主要论述了传统食品包装设计的原则、主要步骤及注意事项。     

民俗文化要素在地方特色食品包装设计中的表达

在分析民俗文化要素、地方特色食品包装属性的基础上从包装材料、包装造型、装饰视觉3个方面提出地方特色食品包装设计路径,使地方特色食品包装展现“自然美、体验美、地域美”,以促进文化认同。     

基于产品全生命周期理念的食品包装低碳设计

针对食品包装行业的低碳化发展要求,分析产品全生命周期理念并将其引入食品包装设计中,提出完整的基于产品全生命周期理念的食品包装低碳设计方法。通过对低碳化概念的阐释,结合全生命周期理念,从产品视角出发提出食品包装的低碳化设计系统模式,构建完整的食品包装低碳化设计流程;并以环保餐盒设计为例,验证所提出的设计方法和系统模型在食品包装设计中的可行性和有效性。     

现代食品包装设计异化问题反思

文章通过对食品包装设计异化现象的剖析,警示人们在从事食品包装设计的过程中,应及时而客观地预测设计可能的后果,并提醒企业、设计师与消费者积极采取有效措施,减少和降低食品包装设计异化的出现及其影响,设计出立足于人、服务于人的优良食品包装。     

发展我国食品包装的问题和建议

论述了食品包装的发展、设计原则。就如何解决目前食品包装存在的问题,搞好食品包装,适应消费者的需求,提出了一些建议。     

食品包装视觉信息传达

为进一步形成科学的食品包装设计方法,为消费者提供更准确、快速的食品包装信息,文章通过整合国内外相关文献,综合分析了食品包装信息传达的三类关键线索：文字信息、食品意象和跨模态对应,指出文字信息在传达信息过程中更具优势,正面标语更具影响力,而其他详细信息会减少消费者认知偏差。文字更适合表达食品功能,而图片更适合表达感官诉求;其次,包装意象对消费者感知和反应的影响显著,视觉逼真度意味着更健康的选择;消费者对包装上食品的感知会影响其对包装内容物的评价,而跨模态对应研究是包装设计方法走向更科学、具体、精准的重要路径。     

A juicy orange makes for a tastier juice: The neglected role of visual material perception in packaging design

Food appearance sets intentions and expectations. When designing packaged food much attention is devoted to packaging elements like color and shape, but less to the characteristics of the images used. To our awareness, no study has yet investigated how the appearance of the food shown on the package affects consumers’ preferences. Often, orange juice packages depict an orange. Juiciness being one of the most important parameters to assess oranges’ quality, we hypothesized that an orange with a juicier appearance on the package would improve the overall evaluation of the juice.Using image cues found to trigger juiciness perception of oranges depicted in 17th century paintings, we designed four orange juice packages by manipulating the highlights on the pulp (present vs. absent) and the state of the orange (unpeeled vs. peeled).In an online experiment, 400 participants, each assigned to one condition, rated expected naturalness, healthiness, quality, sweetness and tastiness of the juice, package attractiveness and willingness to buy. Finally, they rated juiciness of the orange for all four images.A one-way ANOVA showed a significant effect of the highlights on juiciness. A MANOVA showed that the presence of highlights, both in isolation and in interaction with the peeled side, also significantly increased expected quality and tastiness of the juice.The present study shows the importance of material perception and food texture appearance in the imagery of food packaging. We suggest that knowledge from vision science on image features and material perception should be integrated into the process of packaging design.     

食品包装防伪技术

本文论述了食品包装防伪的主要方法,分析了不同食品包装设计的防伪以及不同印刷油墨的防伪,阐述了各种包装印刷工艺的防伪以及包装材料的防伪。其技术涉及到许多高新技术,食品包装防伪技术是多种防伪方法的综合应用。     

Identifying important package features of milk desserts using free listing and word association

Identifying the package and label features that are most relevant for consumer might provide useful information for designing a food package that closely matches consumer needs and expectations. In the present work two groups of 100 milk dessert consumers were asked to elicit package and label features of milk desserts using word association and free listing. Both methodologies were useful, efficient and quick methods to determine package and label features most likely to influence consumer perception of milk desserts. Although some differences were found between them, results related to the design of milk dessert packages were similar and suggested that brand, package shape, colour, and the design of the label might be the most relevant features that should be taken into account during package design of this food product. Cluster analysis of participants enabled the identification of groups of consumers that might be driven by different package features when making their purchase decisions of milk desserts.     

CAD技术在包装结构设计中的应用

将CAD技术应用于包装结构设计过程中,建立了在多种设计软件辅助下的产品包装结构设计流程。从而缩短了产品开发周期,提高了包装设计效率。     

Shaping up: How package shape and consumer body conspire to affect food healthiness evaluation

Integrating research on human body shapes with studies of health cues in food package design, this research explores how food packages resembling humanoid shapes impact consumers’ evaluation of food healthiness. Adopting a self-referencing perspective, two studies show that packages resembling slim humanoid shapes lead to foods being evaluated as healthier, especially with female consumers whose bodily characteristics mark them as being not thin. Study 1 uses packages designed to mimic humanoid body shapes and shows that slimness effects depend on consumer gender and body mass index (BMI): The heuristic that slim packages contain more healthy foods is more pronounced with women and increasing BMI. Study 2 replicates these findings and offers process evidence for self-referencing as a mediator of the package slimness – healthiness evaluation. Together the findings highlight package shape as an important cue to food healthiness evaluation and aid marketers and designers in better matching packages to target audiences and products.