“互联网+”背景下新媒体新技术在职业教育教学的应用研究

随着人类社会的发展,各种各样的媒体技术被广泛应用在生活、生产、军事等领域。在教学上,许多媒体正在发挥着越来越重要的作用,不断地将更多“新”的传播媒体引入教学应用,为教育传播的发展提供了巨大的机遇。“新媒体新技术”是一个相对的概念,新媒体新技术是建立计算机网络、数字化基础上的,为人民生活提供的不仅仅是新闻信息,更重要是在各个领域都发挥了举足轻重的作用,深受民众喜欢。     

Communication and the Good Life: Why and How Our Discipline Should Make a Difference

This article addresses whether the discipline of communication can contribute answers to the question what a “good life” could be, particularly regarding recent developments in new communication technologies. It starts with the assumption that much of human striving results from 3 fundamental needs that new technologies promise to satisfy as they allow us to be online and connected with others almost all the time. It posits that new ways of using electronic media do both, satisfying and challenging human needs at the same time. It suggests that communication scholars should also focus on pressing societal problems, such as understanding the competent handling of these new technologies. Ultimately, it proposes to intensify our attempts to work more interdisciplinarily and more internationally.     

新媒体科学传播亲和力的话语构建研究

新媒体是科学传播的重要中介,话语是科学传播的实现载体,亲和力是科学传播的重要"情商",也是话语传播艺术的核心,是关系科学传播效果、拉近公众与科学距离的黏合剂。新媒体具有复杂、开放而动态的语境特征,借力这一语境构建科学传播的话语活力和效力,要聚焦新媒体、科学传播、话语、亲和力四者之间的紧密而复杂的关系。提出"新媒体技术虚拟语境"这一概念,并在这一特殊语境中探讨科学传播亲和力的话语构建的重难点。     

Social movement 2.0: integrating and assessing scholarship on social media and movement

With over five years of hindsight following historic protests around the world, we review scholarship published on “Social Movement 2.0” (SM2.0)—our shorthand for the convergence of Web 2.0 platforms and protest, movements, or other resistance activities. Initially, we review 97 articles as offering disparate assumptions concerning social movement, agency, and the relationship between humans and new communication technologies (NCTs). We suggest SM2.0 scholarship could benefit from following debates in social movement rhetoric and media ecology. Particularly, building upon rhetoricians’ critiques of traditional movement theory, we encourage scholars to amplify the constitutive meanings and identities created through NCTs in protest (rather than rely upon functional paradigms). Building upon media ecology scholarship, we critique SM2.0 analysis that leverages technological determinism or isolationism to address media’s power in social change. We feature instead scholarship that unpacks the relationship between media and the unique contexts in which protestors build networks of resistance. We call for greater complexity in scholarship at the intersections of movement and media.     

融媒体时代广播电视主播们的“守”与“破”

融媒体时代的到来,使媒体信息内容更加丰富,传播方式更加多样,传播时效性更强,传播话语表现出数字化趋势。广播电视作为传统媒体,主播们既要强化危机意识,又要从容应对,“守”好党政喉舌的主阵地,“守”好媒体传播一般规律,“守”好波音主持的基本功;同时“破”被动为主动,强化服务意识,“破”单一为融合,强化融合意识,“破”同质为异质,强化特色意识等,为广播电视媒介发展谋求更好的发展空间。     

Trust in open versus closed social media: The relative influence of user- and marketer-generated content in social network services on customer trust

Recently, “closed” or “private” social network services (SNSs) have emerged and become popular; this popularity is primarily driven by privacy issues and information overload in open SNSs such as Twitter or Facebook. Scholars and practitioners are interested in the relationship between product reviews and customer trust in both closed and open SNSs, but we do not fully understand why, how, or what types of online product reviews in open or closed SNSs influence trust. This paper explores how customer trust in content is influenced by different types of content generators and SNSs. The results of our experiments show that user-generated content (UGC) has a stronger effect on customers’ cognitive trust than does marketer-generated content (MGC) and that the effect of product reviews in closed SNSs on customers’ cognitive and emotional trust is greater than the effect in open SNSs. Finally, we find that the interaction between content generator types and SNS types affects customers’ emotional trust. This paper contributes to the empirical research on SNSs and online product reviews and has practical implications.     

互联网与青少年科学传播

网络时代的来临为科学传播提供了新的载体和方法。网络以其信息量大、传播速度快、交互性和多媒体等特点成为公众获取信息的重要平台,更为青少年的交流和学习开辟了重要阵地。网络使青少年获取信息的方式及过程变得主动、开放、交互,使资源得到共享。本文结合网络科学传播的优势和目标对青少年科普网站的内容进行分析和总结。     

A comparative study of media cultures among Taiwanese and Japanese youth

This study used nation-wide surveys to explore how different media usage patterns were shaped in Taiwan and Japan. Taiwanese youth use the Internet to a much greater extent than Japanese youth, even though broadband services are cheaper and faster in Japan. Japanese youth use text-messaging services featured on mobile phones more than their Taiwanese counterparts. Since the 1980s, Taiwan has witnessed the development of a unique BBS (bulletin board system) culture, and this culture has led the Taiwanese to have a comparatively stronger degree of trust in the Internet than the Japanese. The Internet culture in Japan is more individualized. Japanese adolescents and young adults tend to avoid direct communication, resulting in the promotion of a unique mobile media culture among the Japanese youth. The findings discussed here suggest that, despite the worldwide standardization of communication technologies, the culturally different personal relationship patterns in the two countries studied have created different media trends for their youth.     

进入融媒时代新闻评论呈现的新态势

近年来,融媒时代的新闻评论在媒体人的积极探索与实践下,呈现出良性发展的新态势。主要呈现出3个方面的特征,即“功能项”的提升,新闻评论“风向标”功能的高扬、“定海神针”功能的强化和“助燃器”功能的发挥;“价值链”的延展,新闻评论价值在交流中竞现、在对流中拓展、在汇流中延伸;“新形象”的展现,具有“短平快”的速率、互动化的方式和接地气的话语。     

Presidential Address: Digital Media Use and the Experience(s) of Childhood: Reflections Across the Generations

Does media use define the experience of childhood? The present article, based on Jordan's Presidential Address at the International Communication Association's 66th annual conference, argues that while we often view media technologies as dividing generations, it is equally valuable to consider how they connect generations and enhance their well‐being. It highlights the challenges of systematically studying youth and media in this way, particularly in an environment where “everyone's an expert” and judgments are based on personal experiences. The article concludes by arguing that as a field we must recognize that the experience of “childhood” is not monolithic. The study of media in children's lives must reflect the familial, economic, social, political, and geographic contexts in which they develop.     

基于5G通信技术的低延时网络直播解决方案

在媒体数字化转型进程中,互联网与通信技术的创新应用是融媒体生态体系的重要推动力.本文结合媒体直播的行业背景与所面临的实际挑战,介绍了由河南广播电视台自主研发建设的大象图传超高清信号传输制播平台.平台基于5G通信技术和超高清视频编码技术,实现了广播级超高清视频直播与互动,为媒体直播产业的发展提供了一种新的解决方案.     

Making Sense of the News in a Hybrid Regime: How Young Russians Decode State TV and an Oppositional Blog

The past 2 decades have seen an increasingly intense debate on how the rise of Internet‐mediated communication has impacted politics in (semi)authoritarian regimes. Previous works have adopted a wide array of approaches. Yet, to date no major study has investigated how citizens in these regimes are making sense of political messages they encounter online in the new, more fragmented media environments of the Internet age. In an initial attempt to fill this gap, this explorative study juxtaposes how young Russians make sense of a liberal‐democratic blog entry and, by contrast, a news broadcast from state‐controlled TV. On the basis of the findings from 20 in‐depth interviews, the article discusses promising avenues for future audience research in hybrid regimes.     

新媒体背景下电视新闻的发展研究

随着我国社会经济的不断发展,媒体也在不断地进步,“全程、全息、全员、全效”的全媒体传播体系和发展格局逐渐成型,引发了传统媒体领域的众多深刻变化,给电视新闻舆论工作带来了巨大挑战。为了更好地在新媒体背景下稳定长远地发展,电视新闻从业人员应对新媒体进行研究,找到符合自身发展的方法,从而不仅确保电视新闻不会被时代所淘汰。结合电视新闻现状,对电视新闻在新媒体背景下的发展趋势进行分析,并提出几点关于新媒体背景下电视新闻的未来发展策略,希望可以为电视新闻的未来发展提供一定的参考。     

The future of online social networks (OSN): A measurement analysis using social media tools and application

The explosion of online social networks (OSN) has created an interactive and communicative global phenomenon that has enabled billions of users to connect to other individuals on Facebook and Twitter but also with media sharing platforms such as Instagram and Pinterest. This study examines the current use of social media platforms and explores the factors that help define the long term implications of social media. The study employed a nationwide survey collected from 2012 to 2013 and is available from the PEW Internet research center of more than 2000 American citizens’ behaviour towards OSNs. The results revealed strong predictors of OSN that form the connections among users; and the core significant predictors: age, gender and access to mobile Internet that foster the adoption and usage of OSN in the future. Furthermore, online activities such as posting video content on social networks also highlighted the online usage patterns and trends of using social media to actively engage with other users more willingly than text. This is due to the viral nature of online media sharing on social media and as part of the video viewing and creating experience. An outline of practical implications of the findings and areas for future research is also discussed.     

YouTube for Good: A Content Analysis and Examination of Elicitors of Self-Transcendent Media

Despite the increased attention to eudaimonic media experiences, to date scholars have paid little attention to the specific portrayals responsible for those experiences. Study 1 of this project reports the first systematic content analysis of self-transcendent media—a particular type of eudaimonic media—using a sample of 100 “inspirational” YouTube videos. The presence of 20 specific elicitors associated with self-transcendent emotions was examined and reported. In Study 2, respondents provided real-time self-transcendent emotional reactions while viewing 3 “inspirational” videos. As expected, ratings significantly increased immediately following exposure to each specific elicitor. Thus, this project reports the first empirical evidence directly linking specific representations to content identified as “inspirational” and directly linking those representations to self-transcendent emotional reactions.     

Networked Authoritarianism and Social Media in Azerbaijan

The diffusion of digital media does not always have democratic consequences. This mixed‐methods study examines how the government of Azerbaijan dissuaded Internet users from political activism. We examine how digital media were used for networked authoritarianism, a form of Internet control common in former Soviet states where manipulation over digitally mediated social networks is used more than outright censorship. Through a content analysis of 3 years of Azerbaijani media, a 2‐year structural equation model of the relationship between Internet use and attitudes toward protest, and interviews with Azerbaijani online activists, we find that the government has successfully dissuaded frequent Internet users from supporting protest and average Internet users from using social media for political purposes.     

Internet of things: Vision,applications and research challenges

The term “Internet-of-Things” is used as an umbrella keyword for covering various aspects related to the extension of the Internet and the Web into the physical realm, by means of the widespread deployment of spatially distributed devices with embedded identification, sensing and/or actuation capabilities. Internet-of-Things envisions a future in which digital and physical entities can be linked, by means of appropriate information and communication technologies, to enable a whole new class of applications and services. In this article, we present a survey of technologies, applications and research challenges for Internet-of-Things.     

Social media,social integration and subjective well-being among new urban migrants in China

The current generation of migrants in Chinese cities, named “new urban migrants,” is closely related with social changes in today’s China. As these urban migrants are increasingly dependent on new media, particularly social media for news, entertainment, and social interaction, it is important to know how social media use contributes to their social integration and subjective well-being. Based on an online survey, this study identified positive relationship between new urban migrants’ social media use and their subjective well-being, as well as the possible indirect relationship through social integration. The overall positive socio-psychological effects of social media use within Chinese urban migrants were found. Specifically, this study revealed that social media use can contribute to their social integration, including their building of social identity and social network as well as real-world social participation. New urban migrants’ social integration, particularly their level of social identity, is significantly associated with their subjective well-being.     

Predictors of television and online video platform use: A coexistence model of old and new video platforms

Recognizing that new and old media coexist in media markets, the overarching aim of this study is to investigate how the perceived characteristics of online video platforms and consumer-related factors affect consumer intention to use the Internet and television to watch video content. The primary theoretical foundations are the theory of planned behavior (TPB) and the technology acceptance model (TAM). By extending TAM and TPB into other constructs, the present study aims to provide richer explanations for consumers’ choice of a video platform in the competitive video marketplace. This study used a survey method to collect data. A total of 1500 adults throughout the US who use the Internet were employed for the sample of the main survey. For the analysis to test hypotheses, 388 responses were used. This study found that the more consumers perceive online video platforms differ from television in satisfying their needs, the more likely they are to use online video platforms. The relative advantage and compatibility of online video platforms decrease the likelihood of using television.