Object color preferences

In this article, we investigate how context influences color preferences by comparing preferences for “contextless” colored squares with preferences for colors of a variety of objects (e.g., walls, couches, and T‐shirts). In experiment 1, we find that hue preferences for contextless squares generalize relatively well to hue preferences for imagined objects, with the substantial differences being in the saturation and lightness dimensions. In experiments 2 and 3, we find that object color preferences are relatively invariant when the objects are (a) imagined to be the color that is presented as a small square, (b) depicted as colored images of objects, and (c) viewed as actual physical objects. In experiment 4, we investigate the possibility that object color preferences are related to the degree to which colors help objects fulfill particular functions or outcomes. We also discuss relations between our results and previous theories of color preference. © 2012 Wiley Periodicals, Inc. Col Res Appl, 38, 393–411, 2013     

Influences of psychological factors on image color preferences evaluation

To bring substantial benefits of image designing for image designers and image processing professionals, this study focused on the image samples taken by digital cameras and tried to explore the influence of psychological factors on image color preference. First, we collected 310 questionnaires to investigate the types of image that interest the people in Taiwan. The images that Taiwanese prefer were categorized into seven types: People, Scenery, Artificial Environment, Plants, Animals, Still Life, and Food. Then, based on the results of this survey, total 81 images were collected. Next, six psychological factors (Color Memory, Color Comfort, Colorfulness, Color Harmony, Color Image, Concerned Area) on image color preference were identified by the Delphi method and literature review and then developed into another survey. A total of 150 people, as subjects, took this survey and gave their evaluation according to their image color preferences. Finally, using multiple regression statistics, this study discussed the relationship between psychological factors and image color preferences. This study discovered that each psychological factor plays a different role in different image categories. For instance, Color Comfort plays the most influential role in the Scenery image. Color Harmony is influential in the Food and Plants image. Concerned Area, likewise, is important in the image categories of People, Artificial Environment, and Still Life. Based on the results of this research, it is suggested to take psychological factors into consideration when dealing with different image categories in obtaining the best color performance of images. © 2010 Wiley Periodicals, Inc. Col Res Appl, 2010     

The impact of color preference on adolescent children's choice of furniture

It is widely believed that children will choose furniture that has the same color as their preferred color. Furthermore, for different categories of furniture, the color they preferred for furniture is consistent. A study of 508 adolescent Chinese children between the ages of 12 and 16 has been carried out to explore whether color preference influences their choice of furniture when they are provided with various color options (16 chromatic and five achromatic colors). This work tested six items of furniture in two functional spaces (study and bedroom space). Findings indicate that adolescent children's color preferences did indeed affect their furniture choice, but the extent varies with the categories of furniture. Furthermore, this study reveals that children's preference for furniture in different functional spaces is slightly different. Some effects of gender and age were also explored. This work discusses the implications of adolescent color preference and color choice for children's furniture color design.     

Bayesian analysis of color preferences: An application for product and product line design

When choosing which colors to offer in their product lines, firms often rely upon consumer preference models that do not account for the heterogeneity of their target market and do not consider the trade‐offs consumers are willing to make for different color options. For this research we used visual conjoint analysis to assess preference for backpack color and then modeled respondent utilities with a Bayesian hierarchal multinomial logit model. This provided counter intuitive results in which product line color options are not additive but each color changes depending on the number of options the firm is willing to offer and that colors which seem to dominate secondary preferences within a target market may not be the best colors to choose for product line expansion. © 2015 Wiley Periodicals, Inc. Col Res Appl, 41, 445–456, 2016     

Preference for accent and background colors in interior architecture in terms of similarity/contrast of natural color system attributes

Color combination criteria are said to entail an affective response in interior design. We investigated the color combination criteria that orient the preference of current observers, after Le Corbusier's 1931 Salubra keyboards. We explored the similarity/contrast in Natural Color System (NCS) hue, blackness, and chromaticness in 312 combinations with four colors, two backgrounds and two accent colors, coming from 43 individual colors, on the walls of a simulated interior of a bedroom from the Swiss Pavilion (Le Corbusier, 1930-1931). Participants were 644 students of architecture and interior design in Western Europe and Near East, who evaluated with a Likert scale their preference for virtual images via an online survey. Results indicate that the most preferred color combinations are those with hues closer in the color wheel, being the similarity between hues in the backgrounds more important than in the accent colors, and with NCS B30G to G as the most preferred hues. Observers preferred color compositions with blackness under 10% and similar blackness between the two background colors, together with a certain blackness contrast between these background colors and the two color accents. Similarly, observers liked color compositions with low chromaticness and low chromaticness difference among the four colors of the composition.     

Analysis of relationships between mood and color for different musical preferences

We investigated the relationship between mood and color according to musical preference. Volunteers were requested to select the mood evoked by music and the color associated with a mood word, and the color distributions and mood distributions were then analyzed with two‐way ANOVA using Minitab. The results of the analysis indicated that mood and color were differently distributed, depending on the music genre presented and the musical preference of the listener. © 2013 Wiley Periodicals, Inc. Col Res Appl, 39, 413–423, 2014     

Cross preferences for colors and shapes

Preferences for colors and geometric shapes vary considerably across individuals. Studies have demonstrated these variations in preference separately for colors and shapes, but the relationships between preference variations for colors and shapes are not yet known. By measuring individual preferences for basic colors and shapes, we found that color preferences and shape preferences were partly, but systematically, correlated. People who preferred some simple shapes (e.g., cone, pyramid) tended to prefer some light or warm colors (e.g., yellow, orange). In contrast, people who preferred some complex shapes (e.g., scrambled truncated‐pyramid, scrambled pyramid) tended to prefer some dark or cold colors (e.g., blue, blue‐green). That is, people who like “simple” or “complex” visual features might tend to like “light or warm” or “dark or cold” visual features. These results indicate that individual preferences for colors and shapes might not be independent, but could be correlated and intertwined to some extent. We suggest that the semantic information associated with colors and shapes underlies the cross preferences. © 2015 Wiley Periodicals, Inc. Col Res Appl, 41, 188–195, 2016     

Differences in attributes between color difference and color appearance (chroma and hue) for near‐neutral colors

Chroma‐step perception and its corresponding color difference in the same hue direction are the different attributes on color perception. The differences between them are different for different hues. Hue‐appearance step and its corresponding color difference along the same hue circle also have completely different concepts. The causes of the above two facts are clarified. The information based on various experiments and theoretical considerations are given for supporting the facts. In addition, it is clarified that the relationship on color‐appearance step and color difference has completely different characteristics between the quantitative (chroma) and the qualitative (hue) attributes of object colors. The importance of chromatic strength (CS) on hue is clarified in each of the three color attributes hue, value, and chroma. © 2004 Wiley Periodicals, Inc. Col Res Appl, 30, 42–52, 2005; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.20073     

Experimental determination of the laws of color harmony. Part 4: Color preference and the color harmony content

In 1956, we decided at the Budapest University of Technology and Economics to start a large‐scale experiment on color harmony. The experiments and the processing of the experimental results have been completed in 2006. These experiments, described in this article, form a study of how much are people, participating in the experiment, influenced by their own personal color preference in judging the harmony content of a composition. These experiments have utilized the results of former (1958–1969) color preference experiments and the system of color preference indexes, which were developed by the generalization of those results. Within the framework of these experiments, conducted between 1998 and 2006 there were 24 compositions, shown to the participants, at first one by one, then in pairs and at last in groups of six. They had to assess the harmony content of the compositions and award a score on a scale between 0 and 10. Each composition possessed a specific amount of harmony content according to the rules of color space, based on the Coloroid harmony threshold and verified by former experiments. In these experiments the number of elementary observations were 135 568. The people participating in the experiment were approximately equal number of men and women, from the age group between 10 and 70 years. During processing, by using the color preference numerical indexing system, we compared the results of those experiments with the color preference of a similar age group, by using color compositions, identical to the ones used in the present experiment. We have found that the sensation of the color harmony and its intensity have a strong relation to how the observers relate to colors and also their color preferences. The sensation of color harmony is also influenced by the gender and the age of the observer. © 2009 Wiley Periodicals, Inc. Col Res Appl, 34, 210–224, 2009     

Apparel color preferences for different regions in China: The connection to personal values

This article examines the associations between personal values and apparel color preferences, and deduces the apparel color preferences of consumers based on the mainstream values in different regions in China. Clustering analysis was used to classify the values, and a Chi‐square test was used to verify whether the different values had a significant effect on the consumer's color preferences. Finally, a corresponding analysis was conducted to clarify the associations between personal values and apparel color preferences. The associations reported in the study suggest the apparel color preferences in the 4 major urban agglomerations in China. It was found that consumers in the Pearl River Delta region were mainly ideal‐oriented and authority value types and preferred darker apparel colors than other city groups in China; consumers in the Yangtze River Delta region were mainly responsibility‐oriented and justice value types and preferred warmer and more contrasting colors; and consumers in the Beijing–Tianjin–Hebei and Chengdu–Chongqing regions were mainly benevolence‐oriented value types, preferring more highly saturated and brighter colors than the other regions. Self‐oriented consumers, who preferred cool and dark apparel colors were found to have no clear correspondence to any region. These results are important for fashion designers and fashion brands in China; it can assist the Chinese fashion industry in regionalizing their product offerings and in providing a theoretical reference for the development of the garment industry.     

Measurement of memory of color

Colors produced by monochromatic wavelengths of light viewed in isolation have been used as the only visual variables in short‐term delayed matching (DM) and long‐term recall (LTR) protocols to quantify three types of color memory in individuals with normal color vision. Measurements were normally distributed, so that color memories of individuals could be compared in terms of means and standard deviations. The variance of LTR of colors of familiar objects is shown to be separable into two portions, one due to “preferred colors” and the other due to individuals' precisions of matching. The wavelength dependence of DM exhibited minima of standard deviations at the same wavelengths as those reported for color discrimination measured by bipartite wavelength matching, and these wavelengths were shown to occur at the wavelengths of the intersections of cone spectral sensitivities. In an intermediate “green” region of relatively constant color discrimination, it was possible to combine DM measurements for different wavelengths for statistical analysis. The standard deviations of DM for individuals of a healthy population were normally distributed, providing a 95% upper confidence limit for identifying individuals with possible short‐term memory impairment. Preliminary measurements of standard deviations of DM for delay times of ≤ 1 s were consistent with a proposed rapidly decaying color imagery memory. © 2002 Wiley Periodicals, Inc. Col Res Appl, 27, 233–242, 2002; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.10067     

Study of the color characteristics of residential buildings in Shanghai

In 2018, Shanghai launched a campaign to renovate the façade of old residential areas. With the renovation of the façade of these residential buildings, problems such as chaotic colors, dull colors, and strongly conflicting colors of walls have increasingly occurred. In this article, the color data of building samples were obtained by field investigation and the color attribute grading evaluation of residential buildings was carried out by introducing evaluation factors; thus, the evaluation results of these buildings were finally obtained. Based on the analysis of the quantity and proportion of each color attribute at different evaluation levels, the color characteristics of residential buildings in Shanghai were finally summarized. Overall, Shanghai residential buildings are “warm colored” in hue, “bright” in lightness, and “partial white” in chromaticness. The research results provide theoretical support for the forward‐looking and scientific nature of color planning for residential buildings in the future and can serve as a reference for the selection of the main colors of building walls.     

Linearity and additivity of small color differences

The functional relation of visual to colorimetric scaling of small color differences is needed for a realistic interpretation of the perceptual magnitude of a measured color difference. Linearity is usually assumed and differences are expressed in threshold units without adjustment. an experimental plan is described that provides for the application of gray-scale assessment to visual judgments under controlled parameters. Gray scale and test colors were produced from a two-component acrylic lacquer system. A green color center (CIE green) was chosen for a first test with color differences extending from the center in the directions of hue, saturation/chroma, and lightness in steps ranging from -5 to + 5 thresholds. Thirteen observers made 4 judgments of each of 78 color-difference pairs. the resulting scales were typically linear but increasing less steeply than threshold stepping; however, Fstatistics showed some inhomogeneous effects. Scales along the main color directions tended slightly to subadditivity. the vector model of color difference better predicted the magnitude of diagonal jumps between two color directions than did the city-block model. Relations to some recent color-difference formulae were studied and the CIE TCI-29 formula was found to be a good predictor for this color center. © 1995 John Wiley & Sons. Inc.     

Manifestation of depressive tendency in color perception and colors utilized in creating a self‐portrait

There are a large number of studies on color and its influence upon human emotions, but there have been only a few studies on the correlation between color and depressive mental disorders. This study used color preference, association, and creation of self‐portraits to explore the relationship between color and depressive tendency. In this study, 337 freshman design students participated in the experiment, and the center for epidemiologic studies‐depression scale (CES‐D) was used to determine the extent of depression in the subjects. After classifying the subject as “depressive tendency” and “no depressive tendency,” the semantic differential scale and color association methods were used to explore the subjects' emotional, cognitive, and perceptive responses to Munsell 14 colors. In the final portion of the study, the 233 subjects created a colored self‐portrait. The main conclusions found by this study are: (1) when color is used to determine whether subjects have depressive tendency, then the three colors of Yellowish Red, Purple, and Dark Gray are important discriminant variables. (2) those who have depressive tendency (DT) or do not have depressive tendency (NoDT) have similar results in color association, except when viewing dark Gray in association with abstract concepts, wherein DT subjects chose more negative emotional words such as “hopeless,” “fear,” and “depression”; (3) among the 233 self‐portraits, the existence of depressive tendency correlated with the colors used on the face in the self‐portrait. From the above conclusions, this study finds that there is much association between depressive tendency and color perception. © 2008 Wiley Periodicals, Inc. Col Res Appl, 34, 84–92, 2009.     

Preference for Japanese complexion color under illumination

To find the chromaticity coordinates of the “Preferred Complexion of Japanese Woman” under illumination, subjective estimation experiments were conducted on the complexions of 3 female models under each of 40 colors of illumination. The chromaticity coordinates of “Preferred Complexion” for each model were about the same together. The average chromaticity coordinates of 3 female models were (u′, v′) = (0.2425, 0.4895) under the standard illuminant D65. The “Preferred Complexion of Japanese Woman” in this experiment was compared with the “Preferred Complexion of Caucasian Woman” studied by Sanders. The “Preferred Complexion of Japanese Woman” was shifted to a slightly higher saturation and reddish in hue, compared with the actual complexion of “Japanese Woman.” On the other hand, the “Preferred Complexion of Caucasian Woman” was orange in hue, the same as the actual complexion of “Caucasian Woman.” The color shift of saturation of the “Caucasian Woman” was 3.5 times as large as that of the “Japanese Woman.” © 1997 John Wiley & Sons, Inc. Col Res Appl, 22, 269–274, 1997     

Individual differences of unique hue loci and their relation to color preferences

Loci of the four unique hues (red, green, blue, and yellow) on the equiluminant plane on the color display and three preferred colors were obtained from 115 normal trichromats. We sought possible correlations between these measures. Different unique hue loci were not correlated with each other. The three preferred colors were not correlated with each other. We found five combinations of significant correlation between a preferred color and unique hue settings, yet the overall tendency is not very clear. We conclude that individual differences in color appearance measured by unique hues and color preferences measured by asking for favorite colors may not be predicted from each other or even within a category because the differences in the earlier visual mechanisms can be compensated for and these high‐level measures can be influenced by learning and experience. © 2004 Wiley Periodicals, Inc. Col Res Appl, 29, 285–291, 2004; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.20023     

Dependence between apparent color and extractable color in paprika

The color properties of 96 paprika samples were evaluated by tristimulus reflectance measurements. The extractable color (ASTA units) of all these samples was also determined. The linear correlation between individual CIELAB parameters and extractable color was very poor. Several color indices used with other foods were shown to be of insufficient accuracy for predicting the extractable color in paprika. A new color index for paprika (PACI) is proposed based on the CIELAB coordinates L* (lightness), a* (red‐blue), and h (hue angle), and it is calculated as “1000a*/(L*+h)”. This new index showed a high correlation with the logarithm of extractable color (r = 0.9662) and was able to distinguish between sample groups of different ASTA units. © 1999 John Wiley & Sons, Inc. Col Res Appl, 24, 93–97, 1999     

Color preference affected by mode of color appearance

Most color preference research focuses on colors in an object color mode. In our daily life, however, colors are perceived not only as an object color mode but also as other modes, such as unnatural object color and light source color modes. To explore the effect of the color appearance mode on color preference, we examined the relationship between color preference and the mode of color appearance. Thirty‐three color chips were chosen from the Munsell notation varying in hues and chromas. The color chips were presented in different color appearance modes by changing the subject's room illuminance and the color chip room illuminance. The experimental results showed that the brightest and most saturated colors were preferred. It was found that the subject preferred color in a light source color mode and unnatural object color mode to color in an object color mode. Moreover, we found that hue had a small effect on color preference in the light source color mode. We also investigated the relationship between color preference and the perceived color attributes (perceived chromaticness, whiteness, and blackness). In a supplementary experiment, elementary color naming was conducted. The results showed that the perceived chromaticness, perceived whiteness, and perceived blackness play a role for the determination of color preference for different color appearance modes. We, consequently, suggest that color preference is dominated not only by color attributes but also by the mode of color appearance. © 2009 Wiley Periodicals, Inc. Col Res Appl, 2010     

A shift of the perceptual attributes of color due to the manifestation of the simultaneous contrast effect on a display

This research shows the effect of simultaneous contrast on a design solution that generates it, and it also shows how its manifestation affects the shift of perception attributes of the observer's color. In the conducted research, 55 subjects had to harmonize the primary stimuli from the reproduction obtained with the help of digital printing technology, with the primary stimuli presented on two computer screens. As a visual harmonization technique, simultaneous binocular harmonization was used. The primary stimuli were made achromatic, with a 50% Raster Tone value (RTV), and are surrounded by achromatic secondary stimuli whose values increase in steps from 10% RTV up to 100% RTV. A shift in the perceptual attributes of color has been shown with the help of the CIEDE2000 system. Using ANOVA with repeated-measures and Fisher's post hoc analysis, statistically significant differences were found between the perceived means of shift in the ΔC₀₀ chroma and ΔL₀₀ lightness on defined samples on both computer screens, while in the case of the ΔH₀₀ hue, no statistically significant differences were observed. The research also determined colorimetric differences in the ΔE₀₀ color difference. Moreover, the student's t test was used to determine that the effect is stronger when manifested on the Lenovo computer than on the Asus computer screen (P < .05).