从传播学角度看视觉符号的建构

以传播的角度,从视觉符号的元素、共时性、历时性等方面分析视觉符号的建构与传播的关系,论述传播主题、环境、媒介的变化等对视觉符号建构的影响,提出视觉符号建构应该遵循的符号及传播规则,以使视觉符号更有利于传播。     

传播学角度下视觉符号的建构

阐述了在不同的时间和空间条件下视觉符号的构建和对传播信息的影响,分析了商业视觉符号构建的法则,最后提出了对于视觉符号的编码和译码必须为双方所熟悉和顺利使用,编码和译码必须遵循社会公认为的规则(如语法、逻辑),这样才能最大的发挥视觉符号的传播效果。     

构成主义实践对现代视觉传达设计的影响

现代视觉传达设计已经成为我们生活的重要组成部分。以视觉为中心的视觉文化符号传播系统正向传统的语言文化符号传播系统提出挑战。俄国构成主义以及莫霍利·纳吉等在构成主义实践中对理性的思考、形式的挖掘、画面信息的强调和视觉经验的突破,深刻影响着现代视觉传达设计,并为其确立了操作的规范。     

地域文化符号在视觉设计中的应用

本文主要在符号学的语构、语用、语义三个主要方面来阐述地域文化符号在视觉设计中的应用,即从视觉设计的角度探索如何创建地域文化符号、如何阐释地域文化符号的意义以及如何实现地域文化符号在消费者心目中的传播。并就其设计方法做简略的探讨。     

符号的自律——浅析CIS设计的认知功能及其社会意义

CIS设计的基础是视觉识别系统(Visual Identity System),它透过一切可见的视觉符号,对外传达企业经营理念与情报信息,是企业识别中最具传播力与感染力、所接触的层面最广泛、效果最直接的方面。本文主要以标志为主要载体的企业形象传播系统为基点,从视觉符号、心理认知等方面着手,简要阐述了CIS设计的认知功能及其社会意义。     

浅析新媒体语境下字体设计的衍生形式

字体设计意为对文字按视觉设计规律加以整体的精心安排。字体作为信息传播过程中的重要视觉符号,随之成为信息有效传播的关键因素。文章在广泛汲取传统媒体中字体的设计、创意精华的基础上,结合新媒体语境应用环境的特点,对新媒体语境下字体设计、创意的要求和衍生形式进行了探讨,旨在进一步凝练新媒体语境下字体设计的技巧,提高信息传播的有效性。     

信息时代下视觉传达的传播功能探析

视觉传达是一种非常有效的信息传播形式,它将信息以视觉化处理并利用视觉化的信号进行传达和沟通.本文就视觉传达的传播功能为话题,分别从传播是情感性、传播的文化性、传播的有效性这三个方面来进行浅谈,从而说明视觉传达确实具有重要的传播功能.     

探讨符号学在平面设计中的应用

平面设计是以图形符号作为手段传达信息,是一个将创意视觉化、符号化的过程,思维根据设计意象对视觉元素进行挑选、变换、组合,将视觉元素进行有机的关联、编码,使之形成特定的符号系统。图形、文字设计作为视觉空间设计中的一种符号现象,起着沟通人们与文化、信息的作用。因此,我们应该对此进行研究与认识,发掘更多的符号特性,更准确的运用符号学原理来进行平面图形设计。     

浅论汉字符号意象化构成与视觉传达设计的关系

中国的汉字属于表意文字,作为一种汉文化的载体符号,它具有独特的意象化构成魅力且汉字自身的演化与进步就是其意象化构成表达的无尽延伸与发展。本文旨在通过对汉字符号意象化构成的分析与概括,挖掘出汉字通过意象化构成魅力来传达丰富的视觉信息的特征,并找到它与视觉传达设计内在规律相契合的关系,以及这种特质对视觉传达设计的作用。从而为进一步拓宽视觉传达设计的表现空间,丰富它的设计语言而添砖加瓦。     

奢侈品广告中“泛裸体”视觉形象的原因

消费时代是一个身体欲望极度膨胀的时代,消费市场的日益成熟,奢侈品消费已渐成为风尚。本文通过对奢侈品广告中独特的裸体视觉符号表达意义和审美情趣的延伸和发展,挖掘出在当今奢侈品广告中泛裸体视觉形象成为文化表征原因以及这种身体审美的特质对广告传播的价值作用。     

An Interactive Visual Language for Spatiotemporal Patterns

Patterns exist in many contexts and they can be considered as knowledge sources providing useful information for our decision making. However, sometimes they are not easily identifiable and may not be visible. A visual interface for helping users to recognize patterns is needed. In this paper, we present a computer-based visual language called STVL to visualize spatiotemporal patterns. An event-anchored data set is processed to identify symbols of the language and those symbols are represented in a three-dimensional space consisting of latitude, longitude and time. The user then creates and modifies visual statements using interactive functions, which gives the dynamic syntax of the language. Visual reasoning is carried out in a cycle of interaction and meaningful visual statements are selected as spatiotemporal patterns. In this paper, we also present an application based on the STVL visual language, Pattern Browser, to demonstrate its applicability in information visualization.     

Beyond language translation: crossing the cultural divide

Working in and designing for other cultures con lead to communication breakdowns. The author explores how this happens and suggests ways that we con use potentially problematic situations to our advantage. Although it is fundamentally difficult to establish successful cross-cultural collaboration, we should not avoid it. On the contrary, we should exploit cross-cultural work opportunities: encountering cultural breakdowns is the best way to widen our perspectives, understand ourselves more deeply, and consequently, be more creative, Finally. if communication breakdowns are unavoidable, why not use them? These breakdowns can be a driving force for coordinating cross-cultural collaboration-whether among people from different nations or different work cultures     

Personal video delivery with rapid Raptor code decoder

Due to the growing popularity of Internet of People (IoP) and its impacts on human activity, it has quickly become an important research field and hot subject. Since one purpose of IoP is to connect people to people, personal live video delivery that has been popular recently can also be regarded as an important application of IoP. For improving the video quality of video communication services, Raptor code has been adopted in various broadband communication systems. In this paper, we propose a systematic Raptor code decoder based on the group parameters for a group of encoding symbols. For a Raptor code application that can frequently use one or several fixed source block lengths (i.e., the number of source symbols in a source block), we could produce the corresponding group parameters in advance and use them to decode the received encoding symbols more efficiently. For personal live video delivery scenario based on the IPTV delivery, the simulation results show that our decoder is faster than the conventional Raptor code decoder which is adopted by the DVB and 3GPP specifications.     

Sketched symbol recognition with auto-completion

Sketching is a natural mode of communication that can be used to support communication among humans. Recently there has been a growing interest in sketch recognition technologies for facilitating human–computer interaction in a variety of settings, including design, art, and teaching. Automatic sketch recognition is a challenging problem due to the variability in hand drawings, the variation in the order of strokes, and the similarity of symbol classes. In this paper, we focus on a more difficult task, namely the task of classifying sketched symbols before they are fully completed. There are two main challenges in recognizing partially drawn symbols. The first is deciding when a partial drawing contains sufficient information for recognizing it unambiguously among other visually similar classes in the domain. The second challenge is classifying the partial drawings correctly with this partial information. We describe a sketch auto-completion framework that addresses these challenges by learning visual appearances of partial drawings through semi-supervised clustering, followed by a supervised classification step that determines object classes. Our evaluation results show that, despite the inherent ambiguity in classifying partially drawn symbols, we achieve promising auto-completion accuracies for partial drawings. Furthermore, our results for full symbols match/surpass existing methods on full object recognition accuracies reported in the literature. Finally, our design allows real-time symbol classification, making our system applicable in real world applications.     

浅谈商业视觉传达设计中的色彩效应艺术

这是一个视觉大众化时代,色彩在商业视觉传达设计中扮演着先声夺人的重要角色:未闻其人,先见其彩。消费者是否喜欢商品,60%～90%因色彩而决定。色彩在商业视觉传达设计中优于图形传达和文稿传达,具有特殊的诉求力,能更准确、快速的传达信息与思想感情,能引起人们对商品的兴趣和购买欲望。因此设计师应明白色彩与商品的关系,探索色彩与商品之间的关系及其规律,并发挥色彩在商品视觉传达中的效应为商品市场营销添翼。     

Metaphoric networks in 'Lexia to perplexia'

Abstract

The dream of being able to understand and communicate in any language has not yet been satisfied. However, there are existing signs and symbols (icons) which are understood internationally. This article proposes a computer-based iconic communication language. We present design considerations/or a visual language and how it could be developed to a level that might interest telephone companies, offering a service to specific groups in niche customer bases.     

字体设计教学的创新性改革

在视觉传达设计中,作为媒体的文字是不可缺少的。它不仅仅是语言符号,就其造型形式来说,包含了人类更多的情感和审美意趣,给人类的精神文明也注入了新的血液。在今后的教学改革中,必须培养学生对字体基本原理的掌握,在理解的基础上进行创造性思维的培养和训练,使学生从一开始学习就树立创新意识、设计意识,以适应二十一世纪社会发展对艺术设计人才的需求。     

即时符号——超文本和即时会话中使用的象形表意符号

通过对即时符号(原文)的技术性知识和历史性知识进行研究,为艺术设计学科相关的创作提供适度的理论参考。在首次给出即时符号、私人即时符号、共用即时符号概念的基础上展开论述。剖析它与网络语言的关系、基本特征、私人性至集体性转变等技术性知识。同时,即时符号作为人们用于沟通的非文字符号,通过论述进一步纵向的剖析,揭示它的历史来源、创作实例和未来新的可能性。