Expressing emotions in blogs: The role of textual paralinguistic cues in online venting and social sharing posts

Textual paralanguage cues (TPC) have been signaled as effective emotion transmitters online. Though several studies have investigated their properties and occurrence, there remains a gap concerning their communicative impact within specific psychological processes, such as the social sharing of emotion (SSE, Rimé, 2009). This study content-analyzed Live Journal blogposts for the occurrence of TPC in three phases of online SSE: initiation, feedback and repost. We compared these to TPC on a second type of emotional expression, emotional venting. Based on Social Information processing theory (SIP, Walther, 1992), and on the Emotional Mimicry in Context (EMC, Hess & Fischer, 2013) framework, we study predictive relationships in TPC usage in our phased model of online SSE. Results showed that TPC prevailed in SSE blogposts and strongly dominated in emotional venting posts. TPC was more common in affective feedback than cognitive. Moreover, the presence of tactile affective cues (i.e., hugs, kisses) in the initiation post predicted their presence in affective feedback. Results lend support to the idea that TPC are used in socio-contextual ways in online SSE and particularly extrapolate certain FtF nonverbal behaviors, such as the provision of socio-affective touch.     

The role of self-construal in consumers’ electronic word of mouth (eWOM) in social networking sites: A social cognitive approach

The current study reconceptualized self-construal as a social cognitive indicator of self-observation that individuals employ for developing and maintaining social relationship with others. From the social cognitive perspective, this study investigated how consumers’ self-construal can affect consumers’ electronic word of mouth (eWOM) behavior through two cognitive factors (online community engagement self-efficacy and social outcome expectations) in the context of a social networking site. This study conducted an online experiment that directed 160 participants to visit a newly created online community. The results demonstrated that consumers’ relational view became salient when the consumers’ self-construal was primed to be interdependent rather than independent. Further, the results showed that such interdependent self-construal positively influenced consumers’ eWOM behavioral intentions through their community engagement self-efficacy and their social outcome expectations.     

Towards building a social emotion detection system for online news

Social emotion detection of online users has become an important task for mining public opinions. Social emotion detection aims at predicting the readers’ emotions evoked by news articles, tweets, etc. In this article, we focus on building a social emotion detection system for online news. The system is built based on the modules of document selection, Part-of-speech (POS) tagging, and social emotion lexicon generation. Empirical studies are extensively conducted on a large scale real-world collection of news articles. Experiments show that the document selection algorithm has a positive effect on the social emotion detection. The system performs better with the words and POS combination compared to a feature set consisting only of words. POS is also useful to detect emotion ambiguity of words and the context dependence of their sentiment orientations. Furthermore, the proposed method of generating the lexicon outperforms the baselines in terms of social emotion prediction.     

All about me: Disclosure in online social networking profiles: The case of FACEBOOK

The present research examined disclosure in online social networking profiles (i.e., FACEBOOK™). Three studies were conducted. First, a scoring tool was developed in order to comprehensively assess the content of the personal profiles. Second, grouping categories (default/standard information, sensitive personal information, and potentially stigmatizing information) were developed to examine information pertinent to identity threat, personal and group threat. Third, a grouping strategy was developed to include all information present in FACEBOOK™, but to organize it in a meaningful way as a function of the content that was presented. Overall, approximately 25% of all possible information that could potentially be disclosed by users was disclosed. Presenting personal information such as gender and age was related to disclosure of other sensitive and highly personal information. Age and relationship status were important factors in determining disclosure. As age increased, the amount of personal information in profiles decreased. Those seeking a relationship were at greatest risk of threat, and disclosed the greatest amount of highly sensitive and potentially stigmatizing information. These implications of these findings with respect to social and legal threats, and potential means for identifying users placing themselves at greatest risk, are discussed.     

Knowledge sharing in online health communities: A social exchange theory perspective

Online health communities (OHC) are becoming valuable platforms for patients to communicate and find support. These communities are different from general online communities. The knowledge shared in an OHC can be categorized as either general (public) or specific (private), and each category is shared in vastly different ways. Using the social exchange theory, we propose a benefit vs. cost knowledge sharing model for OHCs. The benefits are mainly based on Maslow's hierarchy of needs, and the cost includes cognitive and executional costs. We use this benefit vs. cost model to examine how OHC members share general and specific knowledge. Data were collected from 323 users of two well-known OHCs in China and were analyzed using the structural equation model. The results demonstrate that three factors positively impact the sharing of both general and specific knowledge: a sense of self-worth, members’ perceived social support, and reputation enhancement. Another factor, face concern, has a negative influence on specific knowledge sharing and a positive influence on general knowledge sharing. Executional cost only negatively impacts general knowledge sharing, and cognitive cost only negatively impacts specific knowledge sharing. This study of OHCs reveals that personal benefits promote knowledge sharing and costs prohibit it. These impacts vary between general knowledge and specific knowledge sharing.     

Clicking vs. sharing: The relationship between online news behaviors and political knowledge

Online news and social media are transforming the process of news production and reading. While research has shown that news media play an important role in providing information to the public in democratic societies, research investigating the impact of sharing news online on the process of public opinion formation is in a nascent stage. This study examines the impact of viewing and sharing online news on two dimensions of political knowledge: factual knowledge and structural knowledge. Results from survey data collected over 3-waves during the 2012 US Presidential Election from an online panel of 403 US adult Internet users show that reading online news is positively related to factual political knowledge. Sharing online news, in contrast, is related to structural knowledge. We discuss these findings and their implications for future research investigating the role of online news.     

Perpetuating online sexism offline: Anonymity,interactivity, and the effects of sexist hashtags on social media

Sexism and sexual harassment are not uncommon in online environments such as social networking sites, forums, and video games. This experiment investigated whether users’ anonymity and level of interactivity with sexist content on social media influenced sexist attitudes and offline behavior. Participants (N = 172) used a Twitter account that was anonymous or had personally identifying details. They were asked to share (i.e., retweet) or write posts incorporating a sexist hashtag. After exposure, participants completed two purportedly unrelated tasks, a survey and a job hiring simulation in which they evaluated male and female candidates’ resumés. Anonymous participants reported greater hostile sexism after tweeting than nonanonymous participants. Participants who composed sexist tweets reported greater hostile sexism and ranked female job candidates as less competent than those who retweeted, although this did not significantly affect their likelihood to hire.     

Forming relationship commitments to online communities: The role of social motivations

Although administrators of online communities (OCs) may focus on improving their OCs through upgrading technology and enhancing the usability of their OCs to attract additional users, the level of OC participation may be associated with social motives. The purpose of this study is to understand how social motivations (that is, network externalities and social norms) affect members committed to OCs. This study tests the hypotheses on data collected from 396 undergraduate students. Data analyses show that network externalities and social norms directly influence social interaction ties, which subsequently results in commitment toward a community. Social norms also directly influence relationship commitments to a community. The results provide insights into how social motivations lead to commitment to an OC, reminding OC administrators to encourage member commitment to the OC from the perspective of social motivations.     

Persuasive social features that promote knowledge sharing among tertiary students on social networking sites: An empirical study

Persuasive system features have been widely adopted to encourage attitude and behaviour change. Recently, most social networking sites (SNS) adopt some form of persuasive system features that leverage social influence to deliberately induce prescribed behaviours in their users. However, studies on how these features can be used to promote knowledge sharing are inadequate; particularly, regarding how SNS that have been developed solely for academic purposes can adopt these features to promote knowledge sharing. To address this knowledge gap, this study integrates constructs from the social capital theory and persuasive systems design model to investigate the impact of persuasive social features on knowledge sharing among students of tertiary institutions on academic social networking sites. Data are quantitatively gathered from 218 respondents from tertiary institutions and statistically analyzed. The results suggest that perceived dialogue support and perceived social support have strong influences on knowledge sharing behaviour.     

Applying social learning analytics to message boards in online distance learning: A case study

Social learning analytics introduces tools and methods that help improving the learning process by providing useful information about the actors and their activity in the learning system. This study examines the relation between SNA parameters and student outcomes, between network parameters and global course performance, and it shows how visualizations of social learning analytics can help observing the visible and invisible interactions occurring in online distance education.The findings from our empirical study show that future research should further investigate whether there are conditions under which social network parameters are reliable predictors of academic performance, but also advises against relying exclusively in social network parameters for predictive purposes. The findings also show that data visualization is a useful tool for social learning analytics, and how it may provide additional information about actors and their behaviors for decision making in online distance learning.     

A study of Facebook Groups members’ knowledge sharing

There have been many studies focusing on individuals’ knowledge sharing behavior in the organizational setting. With the rapid prevalence of social networking sites, many people began to express their thoughts or share their knowledge via Facebook website. Facebook is an open environment which does not provide any immediate monetary benefits to its users. Its Groups members’ knowledge sharing behavior could be different from the ones in organizations. We proposed a research model to examine factors which promote the Facebook Groups users’ willingness to share knowledge. The factors in the study include extrinsic motivation, social and psychological forces, and social networking sharing culture. We used PLS to test our proposed hypotheses based on 271 responses collected through an online survey. Our results indicated that reputation would affect knowledge sharing attitude of Groups members and sense of self-worth would directly and indirectly (through subjective norm) affect the attitude. In addition, social networking sharing culture (fairness, identification, and openness) is the most significant factor, not only directly affecting knowledge sharing intention, but also indirectly influencing the sharing intention through subjective norm and knowledge sharing attitude.     

Use of social networking sites for product communication: A comparative study of Hispanics and non-Hispanic whites

This study extends the uses and gratification theory and examines SNS use in a specific context, namely product communication, among Hispanic and non-Hispanic whites, two important consumer segments in the U.S. market. It tests the relationships between motivations, attitudes, and usage outcomes that are unique to SNSs in an integrative model. Structural equation modeling analysis of the results obtained from an Internet-based survey (N = 595) demonstrates that the information motivation predicts favorable attitudes and various usage outcomes in both groups. However, the motivation to socialize positively predicts attitudes and usage outcomes among Hispanics only, while the entertainment motivation emerges as a determining factor for whites only. Results from this study provide theoretical and managerial implications for the development of effective marketing communication in the area of social networking sites.     

How online social ties and product-related risks influence purchase intentions: A Facebook experiment

Drawing on information processing theory and the stimulus–organism–response model, we developed research hypotheses about consumers’ decision-making processes. Specifically, we examined the effects of online tie strength, perceived diagnosticity, and product-related risks on consumers’ purchase intentions. We conducted a field experiment on Facebook to test these hypotheses. We found that the product information and recommendations provided by friends with whom consumers have strong ties are perceived as having a high level of diagnosticity. The latter increases the probability that the consumers will purchase the product in question. Product-related risks moderate the effect of tie strength on perceived diagnosticity. For high-risk products, the information and recommendations provided by strong-tie contacts have a greater effect on purchase intentions than the information and recommendations provided by weak-tie contacts. However, we did not find this effect for low-risk products. We discuss the implications of our findings for both theory and practice.     

The potential of synchronous communication to enhance participation in online discussions: A case study of two e-learning courses

Computer-mediated communication (CMC) has been adopted in most e-learning settings. However, few research studies have considered the effect of different CMC. This study examined how and why synchronous communication affected participation in online discussions. Two online classes that participated in two asynchronous and two synchronous online discussions were examined. Actual and perceived measures of participation indicated that synchronous communication induced personal participation, which could be regarded as a complement to cognitive participation. Personal participation involves more intense interaction better supported by synchronous communication while cognitive participation is a more reflective type of participation supported by asynchronous communication. In synchronous discussions, the e-learners felt that they worked together and were not restricted to only discuss course content. This was likely to induce arousal and motivation and increased convergence on meaning, especially in small groups.     

Queer identity online: Informal learning and teaching experiences of LGBTQ individuals on social media

In this study, we explored how social media, particularly social networking sites, serve as informal learning environments for lesbian, gay, bisexual, transgender, questioning, and otherwise-identified (LGBTQ) individuals during formative stages of their evolving LGBTQ identity. We conducted semi-structured interviews (N = 33) probing LGBTQ individuals’ use of social media and identified three educational uses tied to online information seeking: traditional learning (e.g., information seeking about LGBTQ-related issues), social learning (e.g., observing role models or other LGBTQ individuals’ behavior and experiences), and experiential learning (e.g., experimenting with online dating sites and dating apps). These experiences were especially common during the coming out process. Participants also reported a fourth educational function, teaching (e.g., sharing information with others about their experiences as an LGBTQ individual). Teaching was more common among individuals who were out and those with less common identities (e.g., asexual and transgender). Several affordances of social media, including visibility, association, persistence, anonymity, and interactivity enabled these learning experiences.     

Social interaction in online support groups: Preference for online social interaction over offline social interaction

The purpose of the current study was to identify potential factors leading to preference for social interaction in online support groups (OSGs) over offline interaction. By identifying such factors, the current study advances understanding of the way patients use the Internet as a supportive resource and integrate support from offline and online relationships. An online survey was conducted with current users of health-related OSGs (N = 158). Findings show that those who were dissatisfied with the support they received from their current offline contacts were more likely to prefer social interaction in OSGs. Such a preference was prominent among those who built deeper social relationships in OSGs. Results suggest that some people develop a preference for social interaction in OSGs over offline interaction and use computer-mediated relationships as a possible alternative to offline support networks. Healthcare professionals and users as well as designers of OSGs must acknowledge the limits of online support and caution against the possibility of developing excessive reliance on online support resources.     

(A)Social reputation: Exploring the relationship between online video game involvement and social competence

Affordable and accessible Internet has changed the way video games are played, allowing individuals to connect worldwide in shared gaming spaces. On the surface participation within these environments may seem socially beneficial, as these highly social, playful spaces allow players to connect, interact with, and learn from others. However, there is a growing concern that increased participation within online gaming environments comes with a wide variety of social consequences, contributing to numerous losses in ‘offline’ sociability. While considerable research has examined these claims, consistent relationships between social competence and online video game involvement have yet to be established. The current work (N = 515) aimed to examine the extent to which online video game involvement may support, or undermine, the development and maintenance of traditional social skills. The results indicate that there are unique relationships between social skills and video game involvement within online gaming populations. However, among online video game players, these links were not as negative or broad as hypothesized. The results of this assessment dispute the anecdotal attribution of a global level of social ineptitude amongst online video game players and provide insight into the potential effects of online video game play on skill development and maintenance.     

Explaining personality and contextual differences in beneficial role of online versus offline social support: A moderated mediation model

With more than three billion “Netizens” worldwide, online social support obtained through social networking sites (SNS) has a pervasive influence on their users’ affective experiences. Social support generally fosters affective well-being, but such support can also threaten some recipients’ self-esteem that compromises their affective well-being. However, little is known of whether (a) this self-esteem threat varied by the mode (i.e., online vs. offline) of supportive interactions, and (b) such variations were explained by public self-consciousness across distinct modes of supportive interactions. A moderated mediation model was formulated to test these hypothesized personality and contextual differences using a quasi-experimental design. The results revealed that the mode of supportive interactions moderated the relationship between self-esteem and public self-consciousness, indicating that individuals higher in self-esteem are less likely to feel exposed to the potentially unfavorable evaluations in online (vs. offline) supportive interactions. Moreover, the results showed that the heightened levels of public self-consciousness explained the positive link between self-esteem and negative affect in offline but not online supportive interactions, providing further evidence that social support obtained through SNS is likely superior to that obtained through face-to-face interactions.     

The perspective of a revised TRAM on social capital building: The case of Facebook usage

The author explored the factors that affect user's acceptance of Facebook by analyzing data provided in a survey of Facebook users (n = 346) using hypotheses based on the Technology Readiness and Acceptance Model (TRAM). In addition, he investigated the role of a revised TRAM on social capital building.     

Understanding social networking sites adoption in China: A comparison of pre-adoption and post-adoption

Prior experience is an important determinant factor of individual behavior. This paper developed a theoretical model to predict the adoption intention of pre-adopters and post-adopters on social networking sites based on the theory of planned behavior. Using data from online surveys of netizens in China, the proposed model was tested in the context of pre-adoption and post-adoption by using the Partial Least Squares (PLS) technique. Then, multi-groups analysis was explored to compare the difference between the two groups. The results show that attitude, subjective norm and perceived behavior control have significant effect on the adoption intention of pre-adopters and post-adopters, and there is no significant difference between the two groups. In addition, information, meeting new people, and conformity motivations have the same significant effect on both groups. However, entertainment motivation has a significant effect on pre-adopters but connecting with old friends has none; in contrast, connecting with old friends has significant effect on post-adopters while entertainment motivation has no significant effect.