Census 2000 partnerships: working together for a better census count

The successful implementation of community surveys often requires the participation of leaders and organizations in the planning and coordination phases. This article highlights the U.S. Census Bureau’s partnership and marketing model for Census 2000. Focus in particular is placed on the Bureau’s efforts to work with national and local organizations in preparing the country’s diverse population for the next decennial count.     

Practising what we preach: working together to further scientific collaboration

The recent shift in Internet usage – from content being simply consumed by users, to content that users create, interact with, and share – has challenged traditional publishing values and processes. This has, in turn, brought opportunities to explore and experiment with new technologies in the publishing industry. Elsevier's social bookmarking and collaboration tool for researchers, 2collab, was launched in November 2007 to address this shift. This article reviews how 2collab was built in close partnership with researchers, and how traditional processes had to be adapted to facilitate this. It outlines the current use of social applications among scientists and shows that nearly 50% of researchers anticipate that social tools like 2collab will have at least some impact on all areas of their research in the next five years.     

浅析基于内容的视频信息检索技术

本文对视频信息及其特点进行了简要介绍,对基于内容的视频检索技术进行了详细的探讨,并就检索技术的发展现状预测了基于内容的视频检索技术的未来发展趋势。     

合适的链接 最佳的服务——SFX与CrossRef/DOI交互作用探讨

介绍基于OpenURL的SFX Context Sensitive Linking和基于DOI的CrossRef这两种目前主流的动态链接系统。指出SFX具有本地化、互操作性强和可定制的特点，能够针对用户对资源的可获得性给出合适的链接；CrossRef链接直接指向出版社文献信息网页，链接准确稳定，但不适合用户获取最终文献。讨论CrossRef链接存在的问题，分析SFX的特点，并在此基础上提出将SFX与CrossRef/DOI结合使用的方法，指出这将增强和完善SFX的链接功能，同时解决CrossRef/DOI合适链接的问题。     

Copyright and licensing — the changing scene

A rapid survey of the key current issues and changes in the copyright and licensing environment. Briefly discusses the reasons why there is so much change, and in particular the changing attitudes of both authors and customers towards publishers. Surveys the new contractual problems confronting publishers; the requirements for doing business electronically in future; major legal changes; and developments in licensing. Concludes by considering how publishers can influence what happens.     

Altmetric: enriching scholarly content with article‐level discussion and metrics

Scholarly content is increasingly being discussed, shared, and bookmarked online by researchers. Altmetric is a start‐up that focuses on tracking, collecting, and measuring this activity on behalf of publishers; here we describe our approach and general philosophy. Over the past year we have seen sharing and discussion activity around approximately 750,000 articles. The average number of articles shared each day grows by 5–10% a month. We look at examples of how people are interacting with papers online and at how publishers can collect and present the resulting data to deliver real value to their authors and readers.     

The future for licensing: an academic publisher’s viewpoint

Considers the factors affecting licensing policy, both for translations and for English–language reprints, and the copyright implications, in various countries.     

Putting an end to download‐and‐go: The website's role in a content marketing ecosystem

Key points

• Publishers must think of their websites as marketing tools as well as content delivery systems.
• The five major strategies of content marketing are promotion, personalization, targeting, consumerization, and analysis and optimization.
• Publishers must treat readers as customers, not simply as end users.
• Content marketing is about the environment in which content exists, as well as the form that it takes.
• To compete with pirate sites, publishers need to provide a richer user experience.
• Content marketing benefits authors and readers as well as publishers.
• Readers want the same enjoyable user experience and tailored content on all sites they visit.
• Content marketing can increase site traffic, lengthen visits, boost revenues, thwart piracy, and heighten brand impact.

     

Internet‐based information‐seeking behaviour amongst doctors and nurses: a short review of the literature

Background: Reviews of how doctors and nurses search for online information are relatively rare, particularly where research examines how they decide whether to use Internet‐based resources. Original research into their online searching behaviour is also rare, particularly in real world clinical settings. as is original research into their online searching behaviour. This review collates some of the existing evidence, from 1995 to 2009. Objectives: To establish whether there are any significant differences in the ways and reasons why doctors and nurses seek out online information; to establish how nurses and doctors locate information online; to establish whether any conclusions can be drawn from the existing evidence that might assist health and medical libraries in supporting users. Methods: An initial scoping literature search was carried out on PubMed and CINAHL to identify existing reviews of the subject area and relevant original research between 1995 and 2009. Following refinement, further searches were carried out on Embase (Ovid), LISA and LISTA. Following the initial scoping search, two journals were identified as particularly relevant for further table of contents searching. Articles were exclused where the main focus was on patients searching for information or where the focus was the evaluation of online‐based educational software or tutorials. Articles were included if they were review or meta‐analysis articles, where they reported original research, and where the primary focus of the online search was for participants’ ongoing Continuing Professional Development (CPD). The relevant articles are outlined, with details of numbers of participants, response rates, and the user groups. Results: There appear to be no significant differences between the reasons why doctors and nurses seek online Internet‐based evidence, or the ways in which they locate that evidence. Reasons for searching for information online are broadly the same: primarily patient care and CPD (Continuing Professional Development). The perceived barriers to accessing online information are the same in both groups. There is a lack of awareness of the library as a potential online information enabler. Conclusions: Libraries need to examine their policy and practice to ensure that they facilitate access to online evidence‐based information, particularly where users are geographically remote or based in the community rather than in a hospital setting. Librarians also need to take into account the fact that medical professionals on duty may not be able to take advantage of the academic model of online information research. Further research is recommended into the difference between the idealised academic model of searching and real world practicalities; and how other user groups search, for example patients.     

JournalGuide: bringing authors and journals together

• As a result of the considerable (and growing) number of scholarly journals, it is difficult for authors to find the best place for their research, even as many journals face challenges in finding new submissions.
• JournalGuide ( www.journalguide.com ) is a free tool that matches user‐inputted keywords or text to article metadata and returns journals that have recently published similar work.
• Users can then compare information about these journals and make an informed decision about where to submit.

     

The evolution of Web‐based peer‐review systems

Web‐based peer‐review systems are ubiquitous within scholarly publishing today, providing valuable efficiencies for authors, editors, and referees. These systems are the result of a general evolution from paper‐based workflows to electronic processes that began in the 1970s. DOS‐based systems paved the way for Windows desktop systems and, in the mid‐1990s, Web‐based peer review. Governmental, academic, and commercial stakeholders all participated in advancing the state of peer review by experimenting with different technologies, workflows, and features. These experiments have coalesced into a new steady state in which Web‐based peer‐review systems are the norm, and in which continued evolution tends to focus on incremental improvements to traditional workflow.     

Evidence‐based design for discoverability: A case study

Key points

• Lean methods can give rich insights: Even a few, short sessions with a handful of users can generate useful inputs for a user‐centric design process.
• Design for beginners: An interface that supports novices will also support experts.
• Keep it simple: Focus on functionality that supports core search and discovery tasks.
• Popular or high‐value features should have prime position and rarely used or low‐value features should be hidden or removed.
• Visual cues are important for usability, as is balancing the visual space.