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1.
潘宁宁  朱宏泉 《管理科学》2015,18(3):90-103
将中国文化下员工“私有”的顾客信任区分为人情信任和交易信任,探讨这两种信任向企业“公有”信任的转移过程,分析员工与企业间行为相似和精神相似在转移过程中的调节效用.以保险业的顾客为研究对象,采用问卷调查法收回有效问卷205份,运用结构方程模型对员工“私有”信任向企业“公有”信任的转移过程进行实证检验.研究结果表明,顾客与员工间“私有”的人情信任和交易信任对企业“公有”信任有显著正向影响,交易信任部分中介人情信任到企业“公有”信任的转移;员工与企业间行为上的相似性对交易信任到企业“公有”信任的转移有调节作用;员工与企业间精神上的相似性对人情信任到企业“公有”信任的转移有调节作用.研究结论为提高顾客关系管理效率提供了理论思路.  相似文献   

2.
在相关文献回顾的基础上,进一步凝练顾客服务己化的概念内涵,并综合运用焦点小组访谈、开放式问卷调查、扎根理论的编码技术等方法,编制了顾客服务己化的初始测量题项。经过预调研和正式调研,结合信度分析及因子分析等统计方法,形成了包含8个问项的顾客服务己化概念测量量表。以顾客契合和顾客情绪作为校标,基于契合原理构建了“顾客服务己化-顾客情绪-顾客契合”概念模型,进一步验证所开发量表的效用,探讨顾客服务己化对顾客契合的效应机制。研究表明,顾客服务己化正向影响顾客契合,顾客情绪在其中起中介作用。  相似文献   

3.
互联网的发展推动了顾客契合行为的产生,顾客契合行为逐渐得到学术界的关注。顾客契合行为可分为正面契合行为与负面契合行为,现有的大量文献表明,顾客的正面契合行为会对企业产生积极影响,而探究顾客正面契合行为消极影响的研究却非常少见。本文基于道德许可理论,研究顾客正面契合行为与顾客非理性行为的关系,提出一个有调节的中介模型,探讨心理特权的中介作用和心理距离的调节作用。同时,运用实地调研法和实验法对研究模型进行实证检验。研究结果表明:(1)顾客的正面契合行为会引发顾客非理性行为。(2)顾客心理特权在顾客正面契合行为与顾客非理性行为之间起中介作用。(3)顾客心理距离对顾客心理特权的中介效应具有调节作用,即顾客感知心理距离越近,顾客心理特权的中介效应越强。  相似文献   

4.
基于互动仪式链理论和自我验证理论,构建"情感型领导—领导信任—建设性变革责任感—创新行为"链式中介模型,探讨情感型领导对科技人才创新行为的影响机制,结果表明:情感型领导对科技人才创新行为显著正向影响;领导信任和建设性变革责任感是情感型领导影响科技人才创新行为的关键路径,起到了部分中介作用;同时,领导信任、建设性变革责任感在情感型领导与科技人才创新行为之间发挥链式中介作用,即情感型领导通过领导信任水平的建立影响建设性变革责任感,进而影响创新行为。为此,管理者应重视情感型领导的积极影响,主动关心科技人才的情感变化,提高科技人才的领导信任水平和组织认同感,营造支持型组织氛围,为科技人才提供必要的资源和情感支持。  相似文献   

5.
基于人际吸引理论,探究社会化商务情境下商家自我呈现对顾客信任的影响。通过对具有社会化商务接触经历的顾客进行问卷调查,收集361份有效数据,采用回归分析和Bootstrap方法检验理论模型。研究表明:商家自我呈现正向影响顾客信任;商家自我呈现正向影响感知相似性;感知相似性正向影响顾客信任;感知相似性中介了商家自我呈现对顾客信任的影响;顾客信任倾向正向调节了感知相似性对顾客信任的影响;顾客信任倾向正向调节了感知相似性的中介作用。  相似文献   

6.
通过构建"情境刺激—心理感知—情感感知—行为选择"的整合模型,研究心理安全感和工作生活质量在家庭支持型主管行为和女性员工创新绩效关系中的单独中介作用及链式中介作用,并探究女性角色态度的调节作用。以来自创新型企业的445名女性员工为样本,运用回归分析法对数据进行检验,结果表明:家庭支持型主管行为能正向预测女性员工创新绩效,心理安全感和工作生活质量分别在二者关系中起单独中介作用,心理安全感和工作生活质量在二者关系中起链式中介作用,女性角色态度在家庭支持型主管行为和女性员工创新绩效的关系中起调节作用。  相似文献   

7.
顾客参与新产品开发及其绩效影响:关系嵌入的中介机制   总被引:1,自引:0,他引:1  
尽管顾客参与对新产品开发绩效的重要影响已经得到广泛认同,然而到目前,还尚未有文献对两者之间的影响机制进行过系统研究。在引入关系嵌入这一概念的基础上,本文旨在通过对相关概念进行科学的维度划分,运用中国企业的实证数据揭示顾客参与各维度通过关系嵌入各维度对新产品开发绩效各维度的影响机制,从而引导学者与企业家对新产品开发过程中顾客参与的作用形成更为科学的认识。结果发现:共享活动在信息提供与新产品开发绩效、参与创造和创新绩效之间的部分中介作用显著;联系强度和相互依赖性在参与创造和新产品开发绩效之间的部分中介作用也显著;共享活动在参与创造和时间绩效、共同解决问题在顾客参与和新产品开发绩效之间的中介作用不显著。最后,对本文的研究结论、启示与不足进行了阐述。  相似文献   

8.
品牌信任对品牌态度、契合感知与延伸评价关系的影响   总被引:1,自引:0,他引:1  
柴俊武 《管理学报》2007,4(4):425-430
通过对278个有效样本的分析,重点考察了品牌信任对品牌态度、契合感知与延伸评价关系的影响。结果显示:品牌态度、契合感知对延伸评价有正向的影响关系;品牌信任对品牌态度与延伸评价关系具有部分中介作用;品牌信任对契合感知与延伸评价关系具有一定的调整作用。  相似文献   

9.
以劳资互信和相互投资型劳动关系对组织绩效的积极作用为背景,以中国民营企业中的劳资关系为例,基于中国情境设计相应的测量量表,通过对中国28个省754名员工的问卷调查,借助SPSS和LISREL统计软件,研究劳动契约、员工参与、纵向信任与劳资相互投入的直接效应和中介效应。研究结果表明,劳动契约对员工的超额付出有积极作用,员工参与对企业的额外投入有积极作用。加入纵向信任后,劳动契约对认知信任、员工参与对情感信任有积极的促进作用,纵向信任在劳动契约、员工参与与相互投资型劳动关系之间具有部分的中介作用。因此,实现相互投资型劳动关系需要外部社会保障系统与企业内部管理制度双管齐下。  相似文献   

10.
基于顾客承诺的IT业品牌忠诚形成机制研究   总被引:5,自引:0,他引:5  
徐彪  李心丹  张珣 《管理学报》2011,(11):1675-1681
针对"顾客满意悖论"现象,引入心理学中的承诺机制,探讨了顾客满意、顾客信任和顾客承诺对品牌忠诚度的递推影响作用。研究发现,顾客满意、顾客信任不仅对品牌忠诚有直接的影响,还通过顾客承诺的中介作用间接影响品牌忠诚。由此,欲建立品牌忠诚的企业,不仅要强调顾客满意和顾客信任,还要提高顾客情感承诺和持续承诺,通过增加顾客转换成本和情感依赖,获得品牌忠诚,降低客户流失。  相似文献   

11.
当前学术界对于影响供应链整合的因素、这些因素如何影响到供应链整合的研究相对匮乏。本研究则以广东省珠三角地区251家制造业为调查对象,构建了政府支持、信任与供应链外部整合之间关系的理论模型,以结构方程为工具,对政府支持、客户信任、供应商信任、客户整合、供应商整合之间的关系进行了实证研究。研究结果表明,政府支持对客户信任、供应商信任均有显著的正向影响;政府支持对客户整合、供应商整合也均有显著的影响;信任对供应链外部整合具有显著的正向影响;此外,政府支持会以信任为中介,间接地对供应链外部整合产生影响,本研究弥补了我国情境下制度与信任因素对供应链整合影响相关研究的空缺,研究结果对我国制造业进行高效供应链整合具有一定的启发意义。  相似文献   

12.
本文基于内部营销视角,揭示内部服务质量的各个组成因素之间的关系以及内部服务质量对关系质量的影响,进而探索内部服务质量、关系质量对内部顾客忠诚的影响机制。通过对某电信企业内部238份员工样本的采集分析,提出并验证内部服务质量(含实体环境质量、交互质量和结果质量)、关系质量(含内部顾客信任、满意)对内部顾客忠诚的影响机制整合模型。研究发现,内部服务质量的三个维度之间确实存在层级叠加作用,而服务质量则会通过信任这一中介变量影响内部顾客的满意、承诺。内部关系质量的三因素中,内部顾客的承诺水平对内部顾客的忠诚度有直接正向影响,提高对内部顾客的承诺水平是提高内部顾客忠诚度的关键。  相似文献   

13.
本文首先从创新顾客的公平偏好程度、薪酬合同类型(最优激励系数)与激励机制效果的关系入手,引入公平偏好理论(不公平厌恶和地位追求)、相对绩效评估(RPE)和参与成本要素,构建顾客参与企业新产品开发的激励模型;其次,通过模型求解和分析,探讨分析各类薪酬合同中风险成本、不公平预期损失和激励效果之间的关系;最后,通过仿真实验验证并确定企业采用的创新顾客最优薪酬合同类型。研究发现:在同一薪酬合同下,创新顾客愈不在意其参与成本的投入,该合同的激励效果愈积极;关于创新顾客最优合同类型的选择,意味着求解一个三方面权衡,包括风险成本、不公平预期损失和公平偏好的激励效果;对于公平偏好程度较低的创新顾客,企业可采用相对绩效合同,例如锦标竞争合同;对于公平偏好程度较高的创新顾客,当其风险规避程度较高时,可采用团队报酬合同,当其风险规避程度较低时,可采用完美团队合同。  相似文献   

14.
Over the last decade, and culminating in the 2008 global financial meltdown, there has been an erosion of trust and a concomitant rise of distrust in domestic companies, multinational enterprises, and political economies. In response to this attrition, this article presents three arguments. First, we suggest that trust is the “glue” of any viable political economy, and we propose that the stakes of violating public trust are particularly high in light of the asymmetry between trust and distrust. Second, we identify a constellation of key barriers to overcoming distrust that companies face in the current environment: (1) corporate mind‐sets that promote a preoccupation with quantification, hierarchical leadership models, and “blind trust” in authority; (2) the anonymity of core stakeholders; (3) the agency of the media as a driver of the political economy; and (4) firm‐centric models of stakeholder relationships. Third, we argue that, notwithstanding these challenges, these phenomena are not fatal and can be addressed through a holistic transformation in corporate culture. Such a transformation might include a shift to collaborative leadership models and replacing authority models with responsibility, a “names and faces” approach to stakeholders through cases and stories, more egalitarian communication exchanges with external stakeholders, and a reprioritization of the firm as a vital element among others within a system rather than the central core of a network. We conclude that the value of trust at the individual, institutional, national, and global levels cannot be overstated. Without a reinvigoration of trust in our political economies, at all levels, the future of an economically vibrant planet is indeed bleak.  相似文献   

15.
考虑时间因素对乳制品品质的影响,构建“时变品质度”函数,结合消费者效用的敏感性,将乳品品质加成和时变特性与厂商收益管理有机结合,设计“批发价+收益共享”契约和“收益共享+品质投入成本共担”契约作为激励机制,来促进乳制品供应链上的主体企业提高品质投入水平。研究结果表明:单纯的“批发价+收益共享”契约对加工企业品质投入的激励效果有限,而“收益共享+品质投入成本共担”契约可以实现供销双方经济利润的帕累托改进,明晰供销双方在品质投入问题上的利益分配与权责关系,并在一定参数取值区间内,协调实现整体供应链利润最优。最后通过数值算例进行参数敏感性分析并验证相关结论。  相似文献   

16.
This paper presents direct evidence for relational contracts in sovereign bank lending. Unlike the existing empirical literature, its instrumental variables method allows for distinguishing a direct influence of past repayment problems on current spreads (a “punishment” effect in prices) from an indirect effect through higher expected future default probabilities (“loss of reputation”). Such a punishment provides positive surplus to lenders after a default and decreases the borrower's present discounted value of the net benefits of future borrowing, which create dynamic incentives. Using data on bank loans to developing countries for 1973–1981 and constructing continuous variables for credit history, we find evidence that most of the influence of past repayment problems is through the direct, punishment channel.  相似文献   

17.
A threat for a growing number of firms in various industries is the occurrence of different breaches of sensitive corporate data. These critical events represent vulnerability for firms' corporate reputations, whose multiple dimensions are affected by customers negative perceptions in various ways. Further, in the Industry 4.0 era, the redundancy of scandals on social media can exacerbate negative effects. This paper reports an investigation into the effects of data breaches on corporate reputation dimensions. In this context, the study conducted latent Dirichlet allocation analysis on social media user-generated content (UGC) for a sample of 35 firms in nine industries that suffered a data breach incident between 2013 and 2016. Incidents have been categorized into three categories: “intentional and internal,” “unintentional and internal,” and “intentional and external” data breaches. The aim of the study was to discover how reputational dimensions changed after these critical events and to identify the differences among the types of data breaches.Results reveal that after critical events, more reputational dimensions appear to be relevant. While before critical events, users typically discuss the “perceived quality” of a firm's offer, after all three types of data breaches, users also pay attention to “customer orientation” and “corporate performance” dimensions. Another key reputation dimension, especially after intentional and internal data breaches, is the “firm as employer,” particularly in the context of a lack of investment in training regarding these events.These findings provide key insights for academics and practitioners to understand large-scale data breaches effects and reputational drawbacks after such incidents.  相似文献   

18.
DRIVE AND TALENT     
We analyze ways in which heterogeneity in responsiveness to incentives (“drive”) affects employees' incentives and firms' incentive systems in a career concerns model. On the one hand, because more driven agents work harder in response to existing incentives than less driven ones—and therefore pay is increasing in perceived drive—there is a motive to increase effort to signal high drive. These “drive‐signaling incentives” are strongest with intermediate levels of existing incentives. On the other hand, because past output of a more driven agent will seem to the principal to reflect lower ability, there is an incentive to decrease effort to signal low drive. The former effect dominates early in the career, and the latter effect dominates towards the end. To maximize incentives, the principal wants to observe a noisy measure of the agent's effort—such as the number of hours he works—early but not late in his career. (JEL: C70, D82, D23)  相似文献   

19.
The objective of this research is to test the theory and causal performance linkages implied by the Malcolm Baldrige National Quality Award (MBNQA). The survey instrument used a comprehensive set of 101 questions that were directly tied to specific criteria in the 1995 MBNQA Criteria. Results reported here represent the first published article that tests the MBNQA performance relationships and causal model using comprehensive measurement and structural models. In general, our research concludes that (1) The underlying theory of the MBNQA is supported that “leadership drives the system that causes results”; (2) Leadership is the most important driver of system performance; (3) Leadership has no direct effect on Financial Results but must influence overall performance “through the system”; (4) Information and Analysis is statistically the second most important Baldrige category; (5) the Baldrige category, Process Management, is twice as important when predicting customer satisfaction as when predicting financial results; and (6) a modified “within system” set of five Baldrige causal relationships is a good predictor of organizational performance.  相似文献   

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