Children’s market researchers as moral brokers

Drawing on interviews with children’s market researchers, brand managers and other market actors in North America, the UK and Europe, this study analyzes and positions children’s market professionals as knowledge brokers and moral interlocutors who transact between and among clients, colleagues and, at times, parents. The transactions – as understood by practitioners – extend beyond simply seeking to elicit ‘preferences’ for this or that product or experience and suggesting ‘market solutions’ to the immediate business problem at hand. Rather, the cultural labor exerted here resembles a continual sorting process in pursuit of the distinction between the child as a dependent economic actor from the child as a moral being worthy of recognition and commercial deference. They thereby strive to enable the continuity – i.e. erase the boundary – between markets and culture by enacting sympathy, sentiment and even intimacy in the conceptualization and execution of research. Investigating how these market professionals understand, construct and act upon children as economic actors, while situated amidst public, moral discourses to the contrary, opens possibilities to examine how value arises in the cultural practice of making social persons and how social personhood in some ways modulates and informs market exigencies.     

Between business and morality: cultural politics in independent bookshops in China

ABSTRACT

This article investigates how cultural businesses may facilitate contentious political activity in authoritarian contexts. Existing research in Western liberal democracies has shown the widespread political activism of actors in the cultural and creative industries. Whether such activism exists in authoritarian society, how it may differ in character and form, and what implications this will have for our understanding of relations between business, politics, and culture in authoritarian countries remain to be addressed. Drawing on data collected from 55 ‘independent bookshops’ in China, I illustrate how these organisations perform ‘cultural politics,’ a type of political participation in which actors employ mainly symbolic means to express social and political concerns. The organisations’ economic relations and conditions facilitate their efforts to create spaces in which contentious questions can be raised, sensitive topics explored, and alternative ideas expressed, despite the Chinese state’s political regulation of the cultural sphere. The finding of the economic embeddedness of cultural politics sheds new light on our understanding of the political economy of cultural businesses in contemporary China.     

Korea's blacklist scandal: governmentality,culture, and creativity

ABSTRACT

This essay focuses on the relationship between culture and governance, exploring how the practice of government has invoked conflicts and crises in the Korean culture industries. The Park Geun-Hye regime used culture as a central engine to boost Korea's national economy by adopting the new slogan, ‘Creative Korea’, to embody the country's national values within the international community. However, the regime's constant emphasis on creative economies came under attack when it was discovered that the Ministry of Culture and Tourism abused its authority by censuring 9,473 artists who were critical of the regime. Through an analysis of journalistic interviews with artists, critics and cultural practitioners, this paper examines how the relationships of governmentality, culture and creativity have been negotiated in the process of regime change. In addition, this paper explores how the Korean Wave phenomenon – the transnational expansion of Korean popular culture – during the past two decades has reshaped the society's perception of the governor–governed relationship within the cultural sphere.     

From shanzhai chic to Gangnam style: seven practices of cultural-economic mediation in China and Korea

ABSTRACT

This paper examines the social construction of ‘fashionability’ – namely, what is ‘desirable’ and ‘fashionable’ – with reference to the concept ‘cultural mediators’ that foregrounds agency, negotiation and the contested practices of market actors in cultural production. It zeroes in on the cultural mediators’ attitudes and positions in the two markets by drawing on 25 in-depth interviews with industry veterans. It shows that the mediators in South Korea and China increasingly occupy hybrid occupational roles and social positions across industries and sectors yet achieve limited success in countering the status quo of Western fashion through mediation. The analysis contributes to the literature with a categorisation of seven mediation practices that shape the valuation of fashion products (i.e. ‘fashionability’) in two ways. Empirically, this categorisation illuminates how cultural mediators make reference habitually to the broader social and cultural contexts to co-construct cultural-aesthetic objects. Theoretically, it advances a cultural-economic approach to the understanding of cultural mediation and challenges the reductionist viewpoint of actor–network theory through the notion of a matrix of cultural-economic agency.     

Commodifying Passion

This article explores the cultural framings that all too frequently pass un-noticed in standard cost-benefit accounts of development economics. Our purpose is not simply to add our voice to those who argue for the importance of ‘bringing culture back in’, for we assume that in contexts of modern development economics ‘the cultural’ cannot simply be added to the technical or the economic, as these perspectives are explicitly elaborated as an abstraction from the cultural. Rather, we are interested in how an exploration of the cultural dynamics of technical process leads us to a disjunctive (rather than an additive) mode of ‘inclusion’. Building on approaches from science studies and social anthropology, we draw on our ethnographic and historical investigations of road-building in Peru to explore divergent modes of connectivity through which a politics of cultural engagement is played out. Taking the example of a highway under construction in a frontier zone not generally considered of economic importance to the wider national economy, we discuss the historical desire for ‘connectivity’, highlighting the instability of the physical and social environments on the margins of a marginal state. In this context we find that the vital energies of the frontier – entrepreneurial, innovative, experimental and unruly – consistently disrupt the vision of smooth, orderly, technical integration. We argue that this tension between the cultural and the technical, so clearly manifest at the frontiers of capitalist expansion (but characteristic of technological expansion more generally) is a driver rather than an obstacle in the development process. Attempts to produce a political resolution to a perceived lack of integration on the margins of society too often proceed through further attempts at securing smooth continuity (via further technical modes of intervention) rather than building on the diverse (disjunctive) modes of engagement that already exist.     

What Your Consumer Wants

With what mechanisms and cultural resources do market actors pursue change? Based on an analysis of business-to-business advertisements in two US food industry trade publications, we show the generative influence of social movements on perceived market opportunities. Building on recent scholarship on market-making, we find that market actors articulate and reshape critiques of their own industry by making claims about what consumers ostensibly want and about how their products can satisfy those desires. We find that business-to-business food ingredient advertisements selectively articulate precepts of the emergent ‘good food’ movement by urging manufacturers to develop healthy, natural, and ‘clean’ foods. While ‘good food’ advocates typically portray processed and packaged food as inherently unhealthy, suppliers and trade associations' advertisements transform this critique by claiming that products will be more marketable to consumers if they are made with ingredients designed to provide specific health benefits and to comply with federally mandated product labeling regulations. As such, we find that these business-to-business advertisements mediate between imagined demands and pragmatic constraints while serving as a conduit for the influence of social movements on industry practices and products.     

Culturalisation and devices: what is culture in cultural economy?

Theorisation of culture is often absent from research on production in the creative and cultural sector. Further, cultural production has been largely untouched by the insights of the cultural economy approach. Culturalisation is a means of addressing the question of what constitutes culture and thus a cultural (economy) approach. It is the process by which culture and cultural production combine in the ‘operationalisation of the real.’ Culturalisation underpins much scholarship in this journal by posing the (economic) real as a problem of definition in order to illustrate the operations involved in its temporary resolution. The implications of this position need further addressing. There is a feedback between culture as a problem of definition and a cultural approach. Devices can interrogate the relationship between processes of cultural definition and the conceptual parameters of a cultural economy approach. Workshopping, projects and events are put forward as cultural devices emerging from a 10-month ethnography of literary performance in Bristol, England. This illustration shows firstly, how culturalisation occurs in a designated cultural sector to contingently realise culture; and secondly, the implicit logic of cultural economy as culturalisation, typified by the device as method, so as to open a debate concerning its implications.     

‘TONY SOPRANO ON MANAGEMENT’

This article develops the concept of ‘alternative cultural tourism’ through an in-depth study of the Prague Fringe Festival (PFF). In doing so, it argues that existing approaches to cultural tourism often fail to differentiate between different forms of culture (i.e. alternative versus mainstream), whilst also interrogating the criteria by which festivals can be understood as examples of alternative cultural tourism. Utilising a combination of both quantitative and qualitative data, involving audiences, festival performers and workers/volunteers, it is asserted that the PFF brings together a diverse mix of cultures, and seeks to create a more participatory and engaging tourist experience. Additionally, its more egalitarian organising structure produces different kinds of work and social relations in the production of art and culture – particularly between various groups working within the festival, but also in the creation of different ideas about audience engagement, performer relations, and engagement with the local community (through the idea of the ‘festival participant’). The article concludes by briefly exploring the potential of alternative cultural tourism to provide more meaningful and sustainable models of urban cultural development.     

PATHWAYS TO CREATIVITY

Focusing on the ‘talent pathways’ outlined in the 2008 Department of Culture, Media and Sport Creative Britain report, this article explores how different forms of creative agency are positioned to make a ‘contribution’ to the creative economy. Drawing on Paul du Gay's concept of personhood, case studies on digital gaming explore the formation of two forms of personhood – creative consumers and creative workers. Specifically, these forms of creative agency are analysed in terms of their connections on the ‘talent pathway’, and the transitions that see creativity and talent as inherent in all individuals and in need of channelling and directing. The creative-consumer case study unpacks the digital games industry strategy of enrolling fan-creators within their commercial operations. This case study reveals the increasing importance of co-production for the creative economy, and the extent to which diverse cultural practices are facilitated and positioned. Higher education Games Design courses will then provide the case study for examining how the creative-consumer can be positioned to make a productive contribution to the creative economy as a worker. Within this context, the formation of fans/students into a creative worker or industry-ready worker is evident. Through tracing different forms of creative agency and how they are connected to make a contribution to the creative economy, this article explores the governance of creative agency and economic subjects.     

The performativity of the yield curve

This article explores the wide-ranging influence of the yield curve – a diagrammatic device for representing the term structure of effective interest rates on market-traded debt instruments – in contemporary monetary, financial and economic life. Drawing on the expanding literature on financial performativity, including within the field of cultural economy, the article submits that by virtue of its centrality to multiple, closely interconnected and often highly recursive sets of relations between economies, financial markets and central banks, the yield curve is performative at a range of different levels; and, parsing various different extant understandings of performativity, the article theorizes the particular nature of such performativity in the yield curve context. Against the grain of the bulk of the literature on financial performativity, however, the article also endeavors to connect the yield curve’s performativity explicitly to questions of privilege (the privileges of representation) and power (the power to perform) and their unequal distribution. That is to say, the article argues that to understand the multidimensional performativity of the yield curve, we need to draw out its political as well as cultural economy.     

The Experimental Economy of Geoengineering

Will the practical application of geoengineering technologies inadvertently bring about the catastrophic futures they are meant to pre-empt? And is such elicitation of unpredictability as unintended as it might appear – the accidental consequence of the extension of a modernist attitude to control and domesticate nature? To grasp what is at stake in such questions, this paper traces out the marginal history of ocean geoengineering, its correlative ‘green’ economy, and through the deployment of algae as an inventive world-remaking device, their co-formation of the earth as a site of unbounded experimentation – of what I call experiment earth. My argument here is that such methods of geoengineering inject disturbances into the algae-ocean-earth system that do not seek control, but to elicit surprise and explicate the mechanisms of the complex permutations of their unpredictability, where new forms of knowledge and value are created not through the application of preconceived ideas or a process of commensuration, but through the harnessing of anticipation and the generation of surprise. How, I ask, are we to understand the lineaments of a pre-emptive ‘green’ economy that is premised on not just managing, but speculatively materially recomposing the non-linear chemical and ecological constitution of the earth’s metabolism? And what, from this vantage point, is the earth becoming?     

A good hustle: the moral economy of market competition in adult webcam modeling

In this article, we examine how models working on Chaturbate, one of the world’s most popular adult webcam platforms, negotiate and make sense of the dynamic ways in which this platform configures their competitive environment. By combining different perspectives from the field of economic sociology, we demonstrate how competition on Chaturbate is shaped by various market devices whose strategic negotiation informs – and is informed by – the moral economy articulated on web forums where models gather to discuss their work experiences and market strategies. We first introduce Chaturbate and the ways in which it organizes market competition, surveying the environment models have to negotiate. We then zoom in on two controversial strategies for beating the competition, each of which upset the moral economy of Chaturbate’s model community. Subsequently, we turn to what models term ‘the hustle,’ which encompasses a number of competitive strategies and criteria judged to be fair and thus legitimate. The final part of our analysis considers the limitations of the hustle, as well as the meritocratic and entrepreneurial discourse that surround it, in light of what we identify as Chaturbate’s ‘manufactured uncertainty.’     

The ‘diaspora advantage’ of Pauline Chan (1956–): from multicultural filmmaker to cultural broker

ABSTRACT

This is the first academic paper to critically introduce and document the 30-year screen career of Pauline Chan, Australia’s highest profile Chinese film director, television actress and media producer. Sydney-based, Vietnam-born, Hong Kong-educated and US-trained, Chan has directed six films, starred in 14 and produced four television series and films. Despite her prolific career, there has been no sustained research on her profile and repertoire. This paper evaluates the evolution of Chan’s career using the diaspora ‘advantage’ as a new approach. Characterised by mobility rather than culturalism, the term refers to the benefits brought by and skills of diaspora groups that have allowed them to flourish as transnational actors able to leverage resources in both their countries of origin and settlement. It begins by elaborating how Chan’s diaspora advantage has allowed her to challenge welfare multiculturalism and extend aesthetic multiculturalism. It further documents her transition from a multicultural filmmaker to a cultural intermediary by leveraging her diasporic advantage across the film sectors in China and Australia, and opening up new industrial routes outside of the confines of policy. Using interdisciplinary methods to screen biography that include interviews with the filmmaker, film archival research, critical cultural policy studies, and studies in Asian Australian cinema and political economy, this paper argues that the new approach of the diaspora advantage turns the deficit associated with the diaspora into a dividend that has the potential to rethink the imaginary between Asia and Australia.     

MATERIAL,LITERARY NARRATIVE AND CULTURAL ECONOMY

In this paper I argue that thinking about the material in cultural economy has much to gain from culture itself. Specifically, I explore the potential of literary narrative for conceptualizing and writing material within a performative cultural economy. Drawing on the industrial short stories of Primo Levi (The Periodic Table, The Wrench, A Tranquil Star), I provide a literal reading of these works, highlighting their foregrounding of material encounters, the importance of process (and not just product), and materials’ instability in process, and their connections to theorizations of economies as assemblage. The paper also explores how Levi writes material to presence using the techniques of narrative discourse, particularly mimesis. The paper concludes by arguing that narrative is a means to writing a performative cultural economy and that cultural economy needs to rekindle the arts of story-telling. Paying attention to literary narrative shows how this might be achieved.     

Reputational capital in ‘the PR University’: public relations and market rationalities

Drawing on empirical data, this article identifies the emergence of the ‘PR University’ as an assemblage. Using a case study of university press officers’ work, I analyse how this form of media relations PR stages competition between UK universities through the media. A key form of this competition centres on the accumulation and circulation of what I term ‘reputational capital’. I focus on one core element of reputational capital – media stories about HE research and the circulation of research metrics. I argue that the assemblage of the public relations (PR) University pulls the HE sector into dialogue with PR principles and practices in the context of recent shifts towards market rationalities. But this relationship is not a simple cause and effect model in which increasing HE ‘marketisation’ creates a boom in universities’ PR practices, or intensifying investment in PR by universities merely amplifies or legitimises existing market tendencies in the sector. I argue that the PR University as assemblage starts generating its own logics around which actors in the field must orient themselves. More broadly, the PR University operates not only to promote an individual university’s market position, but also acts upon public debates about the social role, legitimacy and financing of UK Higher Education.     

Between freedom and futility: on the political uses of corporate globalizing discourses

ABSTRACT

From frequent television advertisements to posters in jet bridges all over the globe, the public is continuously subjected to messages affirming the inception of a flat, borderless world. While these discourses suggest globalization is bringing humanity together into a globally connected, cosmopolitan world order, such corporate advertisements also seek to convey the desirability and inevitability of a borderless economy in which they may roam unfettered. To illustrate how these ideas are communicated, I investigate three emblematic cases: Emirates Airlines, HSBC, and Itaú. By interrogating their public discourses, this article elucidates how powerful actors seek to construct global (or regional–global) imaginaries for consumers by deploying esthetically pleasing (and, at times, seemingly ‘subversive’) advertisements. Their ultimate effect is to demonstrate the would-be futility of attempts to regulate the spread of global capitalism or their own profit-seeking behavior. Through showing how pop-culture artifacts attempt to ‘sell’ teleological global capitalism to audiences, this article contributes to the burgeoning literature on the cultural political economy of globalization. To conclude, I briefly explore how this analysis relates to important political debates concerning agency in globalization, the feasibility of state regulation of global capitalism, and the construction of alternative global imaginaries/orders.     

THE CONCEPT OF ‘ATHONIAN ECONOMY’ IN THE MONASTERY OF VATOPAIDI

This paper investigates the underlying principle of ‘economy’ in the Greek Orthodox monastery of Vatopaidi, Mount Athos, in complementary relation to the monastic ideal of ‘virginity’ as the means of separating monastic from secular life. In this context, ‘economy’ represents an internal and external dichotomy: an economy within the spiritual self (‘economy of passions’) and the monastery (‘law of the house’), expressed in traditional practices, such as prayer, confession, psalmody, and painting; and an economy of relations between the monastery and the materialist ‘cosmopolitan’ world outside Athos, which is manifested by Vatopaidi's strong financial and political status in the Orthodox world. The material reveals the overlapping connection between the notions of the ‘self’, the ‘monastery’, and the ‘world’, in order to critically evaluate the cultural economy of Vatopaidi in relation to its historical past, and in connection to its present political and economic status within and against the Greek state.