Toward a Usable Academic Library Web Site: A Case Study of Tried and Tested Usability Practices

Usability testing is an important element when designing useful, usable academic library Web sites. Since 2001, members of the Florida International University Libraries Web team have worked toward establishing a process that identifies user needs through usability testing. Starting with the libraries’ first Web site redesign project in 2001, the team has taken an active part in improving Web site user experience. After engaging in multiple redesign efforts, the Web team has developed a process that supports awareness of user experience through continual usability testing and feedback gathering. This article presents strategies and practices to measure Web site user experience, including classic usability testing methods (e.g., card sorting activities, focus groups, and task-based user testing), as well as the team's latest effort to assess Web site analytics and content to identify Web site usage patterns and areas of concern. A history of the Florida International University Libraries’ Web site redesign process is presented to illustrate lessons learned and best practices to facilitate future redesign and testing efforts. Taking a longitudinal look at usability testing at one institution, the study aims to inform the development of an effective strategy for user research and content management.     

Tutorials on Google Analytics: How to Craft a Web Analytics Report for a Library Web Site

Libraries, along with other information service institutions, have entered a digital era in which resources are presented electronically through various digital platforms. The library Web site functions as the main source of information to patrons as well as a community outreach tool. Many library services now either succeed or fail based on how well users interact with the institution's Web site. In order to evaluate the effectiveness of library services, it thus becomes important for libraries to measure the performance of library Web sites. Web analytics is the ideal tool to answer questions regarding the evaluation of Web site performance. However, Web analytics can be hard to understand for those who do not have the time to familiarize themselves with all the terms and data. Writing a thorough Web analytics report can help make Web analytics easier to digest for administrators or Web site stakeholders.

This tutorial provides step-by-step instructions on how to craft a Web analytics report. It provides suggestions on visualizing statistics, interpreting data, and customizing the report based on a real experience. The tutorial is facilitated with customized figures, charts, and tables from a real Web analytics report on the Texas Tech University Libraries Web site and concludes with recommendations on presenting the report to the administration and stakeholders.     

Web Site Usability with Remote Users

ABSTRACT

Incorporating usability into any Web site creation or redesign is essential. Capturing the perspective of the user makes the site more efficient and effective for the people who will actually be using it. There are a number of usability techniques and several can be incorporated in a study of remote users. The purpose of this paper is to provide an overview of how the traditional usability techniques of focus groups and formal usability studies can be extended to studies involving off-campus users.     

Beyond Description: Converting Web Site Usage Statistics into Concrete Site Improvement Ideas

Web site usage statistics are a widely used tool for Web site development, but libraries are still learning how to use them successfully. This case study summarizes how Morris Library at Southern Illinois University Carbondale implemented Google Analytics on its Web site and used the reports to inform a site redesign. As the main campus library at a research university with about 20,000 undergraduate and graduate students, the library included resources from multiple library departments on a single site. In planning the redesign, Morris Library's Virtual Library Group combined usage reports with information from other sources, such as usability tests and user comments. The Virtual Library Group faced barriers to interpreting and applying the usage statistics in the site redesign, including some that were specific to the library's implementation of the Google Analytics tool and some limitations inherent with Web usage statistics in general. Some key barriers in applying the usage statistics to a redesign included sifting through data that did not have implications for the site redesign, interpreting the implications of usage numbers for the site redesign, and balancing competing interests within the library. Nevertheless, the usage statistics enabled the Virtual Library Group to make better decisions by providing a source of factual information about the site's use rather than relying on staff members’ opinions and conjectures.     

Side by Side: What a Comparative Usability Study Told Us About a Web Site Redesign

Library Web sites must compete against easy-to-use sites, such as Google Scholar, Google Books, and Wikipedia, for students’ time and attention. Library Web sites must therefore be designed with aesthetics and user perceptions at the forefront. The Music and Performing Arts Library at Urbana-Champaign's Web site was overcrowded and in much need of a user-focused redesign. This article presents a usability study that compared participants’ use of the old site versus the new site to determine if performance improved on the redesigned site. Participants were asked to complete library-related tasks on both the old Web site and on the redesigned Web site to determine if they could both complete more tasks and complete tasks more quickly on the new site. Participants showed a marked improvement on the new site, and their “think-out-loud” responses to the tasks helped further improve site design and wording. Participants were also surveyed about their perceptions of ease of use and navigation on the old and new sites, and in general, the new site was preferred by participants and seen as a great improvement. Future studies will aim to further involve students and faculty in addressing terminology and site organization.     

Assessing Library Instruction Through Web Usability and Vocabulary Studies

ABSTRACT

Can we use the methods of Web usability testing to learn about library instruction? This article is among the first in the field trying to establish a link between usability and instruction. The author discusses useful insights that Web usability can bring to our pedagogy as well as to the efficiency of library instruction. The result of a Web usability study conducted at LaGuardia Community College in 2005 are examined. Findings suggest direct relationships between what is being taught in library instruction sessions and how students browse and search library resources. The author discusses vocabulary test results and draws some parallel with students' success at finding information on the library Web site. Finally, a conceptual model of library instruction assessment through usability studies is presented. The author hopes to provide an innovative approach to library instruction assessment.     

Tracking User Behavior with Google Analytics Events on an Academic Library Web Site

ABSTRACT

The primary purpose of an academic library Web site is to serve as a portal to library-acquired content. Navigational design of a library Web site affects the user's ability to find and access content. At Albertsons Library, the goal of the navigational design of the Web site is to mimic user behavior on the Web site to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior difficult with the tool Google Analytics. Using the events feature in Google Analytics, the team responsible for Web design was able to track user flow, and was able to quantify how many users were actual “drop-offs” versus those that were clicks into library resources. Decisions made after acquiring these data resulted in a Web site with a 10 percent or less bounce rate, and decreased the number of clicks required for users accessing the library's content.     

Using Piwik Instead of Google Analytics at the Cornell University Library

Like many other libraries, Cornell University Library uses Google Analytics (GA) to track website usage. GA, designed to support Google’s primary revenue stream, advertising, has many strengths, including cost (free). Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Piwik (piwik.org) as a replacement for GA. Piwik is a free, open source, and most importantly, supports local data collection. We summarize what some of the library literature says about web analytics tools, explain why we selected Piwik, and describe what is involved when migrating from GA to Piwik.     

Conferences as Information Grounds: Web Site Evaluation with a Mobile Usability Laboratory

ABSTRACT

This article describes an “on-the-road” usability study and explains the study's methodological challenges, solutions, and recommendations. The study concerned a library-consortium website, which is a communication and educational tool for librarians who are physically dispersed throughout the state, and an intranet for remote users. Rather than traveling to numerous locations or attempting a remote usability evaluation of the website, the lab took a mobile laboratory to a professional conference where a large number of website users were gathered. Four doctoral students used the talk-aloud protocol to interview 14 conference participants. The interviews were recorded with Morae software on laptop computers, and participants were asked to complete 13 tasks. Although there proved to be difficulties in mobile usability testing, the conference provided a space to describe the project and recruit participants. While the optimal place to conduct usability testing is in either the lab or the participant's natural environment, advantages in taking it to a conference include access to a diverse range of users and the ability to generate interest in the project among users.     

Promoting and Tracking the Use of Hospital Library Web Services by Outside Entities

This column describes a process that can be used to market a hospital library Web service for use by external entities and monitor its use by the worldwide audience (e.g., medical, academic and public libraries, offices of research administration). Included are concrete suggestions to help hospital librarians in their efforts to encourage adoption of their Web service by other institutions.     

图书馆网站的可用性设计

本文作者介绍了网站可用性的概念,介绍了良好可用性的标准和用户体验概念。然后,作者分析了图书馆网站用户的需求,并以这些需求为基础,结合软件可用性设计标准,提出了若干图书馆网站可用性设计准则。     

Demonstrating Success: Web Analytics and Continuous Improvement

As free and low-cost Web analytics tools become more sophisticated, libraries’ approach to user analysis can become more nuanced and precise. Tracking appropriate metrics with a well-formulated analytics program can inform design decisions, demonstrate the degree to which those decisions have succeeded, and thereby inform the next iteration in the design process. The Health Sciences Libraries of the University of Minnesota have been using Google Analytics as their primary analytics solution since 2005, and as Google has continued to add functionality and flexibility to the platform, the Health Sciences Libraries has capitalized on the opportunities made available. In this article the author outlines the Health Sciences Libraries strategy for using Google Analytics and describes several of the more novel methods they have developed, providing a roadmap for others seeking to strengthen their understanding of the behavior of users on their library's Web sites.     

The Suitability of Web Analytics Key Performance Indicators in the Academic Library Environment

As the demand for library assessment grows, academic libraries are becoming more interested in Web analytics. Data are automatically gathered and provide information about a wide variety of online interactions. Libraries have long used simple counts such as visits and page views, but have more recently begun to choose strategic benchmarks, also known as key performance indicators (KPIs). Many common KPIs were created for commercial websites and are challenging to adapt for libraries. However, the underlying concepts are sufficiently valuable that libraries should explore their use. By evaluating the validity of web metrics, libraries can further the development of standards and benchmarks to support future investigations. This article discusses how commercial web metrics might be adapted for use in academic libraries. First, the limitations of web analytics are presented. Major key performance indicators used in the commercial sector are reviewed in the academic library context. Finally, the article discusses how the various indicators might support specific library website goals and decisions and uses local data to illustrate one example case. As libraries choose web analytic methods, they should deliberately evaluate their validity. Over time, this will slowly build the profession's ability to use web analytics more effectively for library assessment.     

Services for Graduate Students: A Review of Academic Library Web Sites

A library's Web site is well recognized as the gateway to the library for the vast majority of users. Choosing the most user-friendly Web architecture to reflect the many services libraries offer is a complex process, and librarians are still experimenting to find what works best for their users. As part of a redesign of the Oregon State University Libraries’ Web site, entry points for specific user groups were created. One of these user groups was graduate students. The purpose of this study was to explore the ways other academic libraries design their Web sites for particular user groups, specifically graduate students, in order to determine how the Oregon State University Libraries Web site compared to peer institutions. This study analyzed 112 Association of Research Libraries’ Web sites and 26 Oregon academic libraries’ Web sites to determine the availability of resources and services specifically promoted to graduate students. Since graduate students may view the library Web site through the lens of new student, researcher, or instructor, Web sites were also examined to see if sites were created with any or all of these roles in mind. Nearly a quarter of Association of Research Libraries' Web sites that were examined contained a link on the homepage for graduate students, and another 20 percent provided graduate-student information at a lower level in their site hierarchy. A majority of sites had events, subject guides, or course guides for graduate students. Information for graduate students was typically framed in the context of graduate students as researchers. Ideas and examples are given for ways to improve Web site design to better serve this user group. In order to provide improved services to these students, future studies will explore what graduate students need from academic libraries and the ways these students conduct themselves in their various roles of researchers, instructors, and new students.     

浅谈图书馆网站的设计与制作

论述图书馆网站的设计与制作, 并介绍了大量实用技术和技巧。     

A Web 2.0 Catalog and Document Delivery: Hold this for me at Western Michigan University

This article details the implementation of an electronic request service that allows users to register item requests directly from the OPAC without re-typing the bibliographic information and at no cost. This project supports the overall efforts of the university by furthering the Western Michigan University strategic plan to implement a user-friendly document delivery service. This article describes this innovative and easy way to access a reservation list to retrieve library items by implementing customized web-based management using MySQL and Voyager Oracle? backend. The advantage of a web-based management system is its ease of use and highly customizable features. Some statistics on the number of requests from 2008–2011 are also included.     

The Researcher's Journey: Scholarly Navigation of an Academic Library Web Site

A qualitative study of the Maureen and Mike Mansfield Library's Web site identified the ways in which students and faculty of the University of Montana used the site for research purposes. This study employed open-ended interview questions and observations to spontaneously capture a user's experience in researching topics in which they specialized. Four thematic recommendations emerged from nine study participants: increase the readability and consistency of the library's Web site, provide research guidance and ease of navigation, offer task-based services that maximize technology, and enable customization. The study led to Web site modifications and a formalized process by which the library will approach subsequent Web site design.     

Focus Groups and Usability Testing in Redesigning an Academic Library's Web Site

ABSTRACT

As the World Wide Web has advanced since its inception, librarians have endeavored to keep pace with this progress in the design of their library Web pages. User recommendations collected from focus groups and usability testing have indicated that the University of Scranton's Weinberg Memorial Library's Web site was not working as intended, and the library's home page, in particular, was cluttered. Focus groups indicated that the process of accessing the library's databases from off-campus took too many steps, key resources were not located in key areas of the page, links were too close together, and the font was too small. Library staff determined it was necessary to rethink and redesign its pages. Self-reports from focus groups were insufficient to get at the mechanics of Web page use. Through usability testing, librarians were able to observe students and faculty completing simple research and directional tasks. Before “going live” with the new page in January 2007, users who had participated in the focus groups and in the usability testing were surveyed about the redesigned library Web page. The users indicated that the new Web page was less confusing, easier to use, and somewhat more intuitive than the previous library Web page. Web sites are always works in progress, and academic librarians should be proactive about making changes to their library Web sites to take advantage of emerging technology and to meet user expectations.