Liking and learning from educational television

Summary The WKAR-TV Program Analyzer,an electric rating summaration device,was used to test a inescope of a composite television program for farm men and homemakers entitledTown and Country. Additional phases of the experiment involved interviews with each group tested on the Analyzer and completion of a questionaire by each subject. The subjects consisted of 20 farm men, 20 rural homemakers and 20 urban homemakers. The WKAR-TV Program Analyzer tests included 10 subjects in each group. Testing the hypothesis that “like-dislike” ratings of a TV kinescope shown as a film correlate negatively with “I am learning” ratings, the author showed that the “liking” scale measured different attributes of the program than did the “learning” scale. Irving R. Merrill is Director of Research at TV Station WKAR-TV, Michigan State University.     

NAEB research seminar for educational television and radio

To review the status of research in educational broadcasting, assess its adequacy in the light of contemporary requirements and propose a program of urgently needed research, 23 research specialists from organizations and institutions engaged in educational broadcasting participated in a five-day Seminar on Research in Educational Broadcasting. The Seminar was sponsored by the National Association of Educational Broadcasters with funds provided by the W. K. Kellogg Foundation. Management responsibility was handled by The Ohio State University, which also generously contributed the services of many members of its staff. The Seminar was held December 9–13, 1957, on The Ohio State University campus in Columbus. For the past few years, Dr. Tyler has been director of the annual Institute for Education by Radio and Television.     

Perception: Its importance in educational television

Conclusion Since studies on physiology have been extremely important in the field of reading, the potential importance of similar studies in instructional television cannot be overlooked. Overcrowded schools, the teacher shortage, and the rising cost of education make it imperative that schools consider every new device available to give children a better education. However, these devices must not be accepted at face value with no consideration of their possible improvement or potential. Educators must begin striving for improvement of these devices. A good beginning would be in the area of the physiology of television viewing. Note: ThisAVCR supplement also includes papers by Abraham S. Luchins, Howard H. Kendler, Robert Glaser, Frederick J. McDonald, and James Deese, who wrote the summary and called the issue “a mine of possible applications” for audiovisual specialists. Since its publication, the demand for additional copies has been brisk. A limited supply is still available at $1.50 per single copy from the Publications Sales Division, National Education Association, 1201 Sixteenth Street, N. W., Washington, D. C. The discount for more than ten copies is 20 percent; for two to ten copies, the discount is 10 percent.     

The educational television facilities act of 1962

Summary and conclusions Suffering intensely from lack of funds for construction of trans mission facilities and under heavy criticism from commercial broadcasters, industry, some federal agencies, and other opponents of ETV expansion for their slow activation of educationally reserved channels, proponents of the ETV movement turned to Congress for help. In 1956, the idea of federal aid to ETV took specific shape with Leonard H. Marks, a Washington communications attorney, Senator Warren Magnuson, and those within the ranks of various educational institutions. Although under constant pressure from the U. S. Office of Education, the NAEB, the NEA, and other educational organizations and citizens who contributed long hours of testimony to show the need for federal assistance to ETV, Congress—especially the House of Representativeswas not altogether willing to enact legislation which would give the federal government even the slightest excuse for becoming involved in what was considered by many to be a state problem. Nevertheless, after considerable testimony and debate, including the addition of a strong “no Federal control” clause, Congress approved a modified version of Magnuson’s original bill; and what has proved to be the most significant development in educational television since the Sixth Report and Order of 1952, Public Law 87–447 provided $32 million for the construction of ETV facilities. Through the efforts of men like Marks, Magnuson, Roberts, and others of the Congress; of organizations such as the NAEB, the NEA, and the U. S. Office of Education; and because of the willingness of the American public to accept promising educational innovation at a time when it was most urgently needed—and via the controversial federal pursestrings, at that—ETV was probably snatched from the jaws of disaster. But now, for better or worse, it is with us to stay—a giant among the new educational technology of the twentieth century.     

Evaluating the CTW model for producing educational television

This is the twelfth ERIC /ECTJ Annual Review Paper, preparation of which was supported by the ERIC (Educational Resources Information Center) Clearinghouse on Information Resources, Syracuse University. The material in this article was prepared pursuant to a contract with the National Institute of Education. U.S. Department of Education. Contractors undertaking such projects under government sponsorship are encouraged to express freely their judgment in professional and technical matters. Points of view or opinions do not necessarily represent the official view or opinion of the NIE. - Ed.     

色温与电视摄像技术中的黑、白平衡调整

在影视摄像技术中,色温与黑、白平衡调整是两个很重要的术语,在摄像过程中,能够根据光源色温正确地选择色温滤色片和调整黑、白平衡,对于电视系统逼真的色彩重现有着重要的意义。     

Why Teenagers Watch Television: implications for educational television

Few media producers have the opportunity to plan their productions on the basis of systematic research. In long‐term series planning, however, they should not hesitate to collect even quite simple data in order to assess their audience's tastes. The present paper outlines research into teenage viewing preferences undertaken prior to production of a series for CITY‐TV, Toronto. It summarises the information generated and illustrates the uses of a simple and informative research approach at the production level.