Optimal pricing strategy for the perishable food supply chain

This research investigates the optimal pricing strategy for the perishable food supply chain. Using the setting of a two-echelon supply chain including a supplier and a retailer, we apply the game theory approach to derive the equilibriums for both a single pricing strategy and a two-stage pricing strategy. Through a comparison of the equilibriums, we explore how the two pricing strategies affect the supply chain’s decisions and supplier’s and retailer’s performance individually and collectively. The results of the analysis show that the optimal choice of pricing strategy depends on the price markdown cost and its relationship with the two critical thresholds that are determined by a combination of factors including the potential market size, the price and quality sensitivity factors, the initial quality, the unit product cost, and the quality deterioration rate.     

Cooperative advertising in a supply chain with retail competition

This research assesses the effects of cooperative (coop) advertising in a channel with competing retailers considering both advertising and pricing as decision variables. We develop a game-theoretic model and provide equilibrium solutions for two games. In Game 1, the manufacturer and the retailers do not use cooperative advertising (status quo); and in Game 2, coop advertising is implemented. We also obtain optimal solutions for the case where the channel is coordinated. Contrary to the results provided for one-manufacturer, one-retailer channels, we find that coop advertising may not be profitable for the retailers or for the channel, especially when the market is characterised by low levels of price competition and high advertising competition between retailers. Although it benefits the manufacturer, the total effect of cooperative advertising on the channel profit might be negative under such conditions. The results also show that coop advertising stimulates retailers’ spending but may result in lower advertising expenditures than for a fully coordinated channel. Finally, when coop advertising benefits the entire channel, it does not fully achieve results from vertical integration.     

Equilibrium markup pricing strategies for the dominant retailers under supply chain to chain competition

Markup pricing policies have been widely employed in the retailing industry. Under such policies, a retailer requires a retail margin over the wholesale price charged by the supplier to guarantee her profitability. This paper investigates and compares the performance of two commonly used markup pricing policies, namely, fixed-dollar markup and percentage markup, for the dominant retailers facing chain-to-chain competition. Our results demonstrate that the equilibrium pricing strategy for the dominant retailers seeking to maximise their respective profits is [PP]-strategy (i.e. both retailers select the percentage markup pricing policy), no matter what the demand curve and the level of chain-to-chain competition are. Unfortunately, this equilibrium will get in the prisoner’s dilemma since the percentage markup pricing strategy might yield lower profits for the retailers and suppliers compared to its fixed-dollar counterpart when the level of chain-to-chain competition is high enough under the linear demand, which is contrast to the literature. If the criteria for the dominant retailers to select which markup pricing policy to offer is the whole channel’s profit obtained under the decentralised decision-making scenario instead of themselves, [PP]-strategy is the dominant strategy and the unique Nash equilibrium of the pricing policy choice game regardless of the competitive intensity under the iso-elastic demand. This result holds true for the linear demand only when the level of chain-to-chain competition is below certain threshold; otherwise, both [FF] (i.e. both retailers select the fixed-dollar markup pricing policy) and [PP] can be the equilibrium pricing strategy.     

How SMEs can benefit from supply chain partnerships

In recent literature on supply chain partnerships in small and medium-sized enterprises (SMEs), there is controversy regarding the benefits of these partnerships. To resolve this controversy, specific information is needed on the implementation of these partnerships by SMEs; an area, that, thus far, has received little academic attention. In this paper, we examine different business functions (production, marketing and sales, purchasing and logistics, research and development (R&D) and finance) within a supply chain partnership. We collected data for each individual function from 279 high-tech SMEs and examined the relationship between the specific types of partnerships and the overall performance of the SMEs. The results indicate that it is only in the area of R&D that partnerships have a significant positive effect on overall firm performance. The results imply that SMEs primarily can benefit from particular types of supply chain partnerships, i.e. R&D partnerships. The results contribute to the debate in the literature by explaining why many SMEs were found not to benefit from these partnerships. We also provide implications for firms and how SMEs can better utilise supply chain management (SCM).     

Enhanced joint pricing and lotsizing problem in a two-echelon supply chain with logit demand function

In retail supply chains, ordering and pricing policies for the retailer and shipment plan for the supplier are the most important decisions. These policies are often conducted either individually or sequentially with poor overall performance for the whole supply chain resulting to extra inventory and other deficiencies. In this paper, an integrated marketing-inventory model in a two-echelon supply chain model is developed involving discount promotion, customer behaviour more realistically and operations aspects to determine optimal ordering, shipping and pricing quantities simultaneously. An efficient analytical solution procedure and a Particle Swarm Optimisation solution algorithm are also developed. Finally, a number of numerical tests are conducted to approve the interesting theoretical results of the analytical approach.     

Using game theory for analysing pricing models in closed-loop supply chain from short- and long-term perspectives

Closed-loop supply chain (CLSC) management is an environmental approach to supply chain management that aims to prevent hazardous material from entering the nature by means of creating a reverse flow. This paper studies the short- and long-term behaviour of agents in implementing the appropriate collecting strategy in a two-echelon CLSC. In short-term, based on the Stackelberg game, several novel pricing models for different collecting strategies are proposed and compared. Then, the optimal policies of the pricing decisions are determined for each model. The long-term behaviour of companies in implementing collecting process is examined by evolutionary game theory and the most stable strategy is selected. Furthermore, a numerical example is presented to compare the different collecting structures. Finally, a managerial insight is provided to indicate the effect of key parameters such as remanufacturing rate, marketing elasticity and government subsidies on selecting the appropriate strategy.     

Pricing decisions for a supply chain with refurbished products

This paper considers a supply chain consisting of a supplier and a retailer where a fixed portion of new products sold will be returned to the retailer and then be repaired and resold as refurbished products at a lower price. Using the utility model, we formulate how consumers will make their choices when facing both new and refurbished products. Then, using the divide-and-conquer method, we derive the supplier and retailer's equilibrium decisions, including the supplier's wholesale price and the retailer's prices for both the new and refurbished products. The main findings include the following. First, refurbished products will be sold in the market only when the refurbishing cost is small. In this situation, as the refurbishing cost increases, most of the negative impact on the retailer will be transferred to the supplier. Second, in the same condition, as the refurbishing cost increases, the wholesale price and retail price of the new product will change in opposite directions. This result contrasts with the traditional pass-through effect. Third, when the repair cost is moderate, the retailer will eventually not sell refurbished products, but its profit can be significantly improved and the double marginalisation effect can be mitigated.     

Sustainable supply chains for supply chain sustainability: impact of sustainability efforts on supply chain risk

Supply chain managers across the globe are finding it difficult to manage the increasingly complex supply chains despite adopting a variety of risk mitigation strategies. Firms on the other hand have also been adopting various kinds of environmental and social sustainability practices in recent times to reduce carbon footprint and improve their image on the social front. However, very few studies in the extant literature have examined the impact of sustainability practices on supply chain risk. We address this important gap in literature by empirically testing this relationship, using primary data from six manufacturing sectors and 21 different countries including developed as well as emerging markets across the globe. Our findings indicate that risk mitigation strategies do not always reduce the actual supply chain risk experienced by firms, whereas sustainability efforts help reduce supply chain risk, especially in emerging market contexts. In addition, we find that, while reactive risk mitigation strategies on their own fail to reduce supply chain risk, they are effective when used in conjunction with sustainability efforts. We also find that preventive risk mitigation efforts are only effective in mature supply chains such as the OECD countries.     

Risk assessment of supply chain for pharmaceutical excipients with AHP-fuzzy comprehensive evaluation

Abstract

As the essential components in formulations, pharmaceutical excipients directly affect the safety, efficacy, and stability of drugs. Recently, safety incidents of pharmaceutical excipients posing seriously threats to the patients highlight the necessity of controlling the potential risks. Hence, it is indispensable for the industry to establish an effective risk assessment system of supply chain. In this study, an AHP-fuzzy comprehensive evaluation model was developed based on the analytic hierarchy process and fuzzy mathematical theory, which quantitatively assessed the risks of supply chain. Taking polysorbate 80 as the example for model analysis, it was concluded that polysorbate 80 for injection use is a high-risk ingredient in the supply chain compared to that for oral use to achieve safety application in clinic, thus measures should be taken to control and minimize those risks.     

Optimisation of online retailer pricing and carrier capacity expansion during low-price promotions with coordination of a decentralised supply chain

In recent years, many online retailers in China set low prices on 11 November, which stimulates huge delivery demand and results in many problems although carriers make an effort to increase their delivery capacities temporarily. To circumvent this difficulty, we consider a supply chain consisting of an online retailer, who can set price to influence the demand, and a capacitated carrier, whose capacity can be expanded at a high cost. We derive the optimal decisions in the centralised and decentralised decision systems, and compare the performances of the two systems. We find that the optimal decisions, and which system has lower price, larger capacity increment, and more late delivered goods depends on the model parameters (the market scale, the late delivery costs, the capacity expansion cost, the delivery fee, and the demand uncertainty). Specially, we show that, contrary to the traditional channel, the online retailer in the decentralised system may set lower price and the carrier has less incentive to expand capacity in the decentralised system in some situations, which underlines the need for coordination. In addition, we propose coordination contracts to improve the overall performance of the supply chain under deterministic and random demands.     

Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain

This paper focuses on pricing and vertical cooperative advertising decisions in a two-tier supply chain. Using a Stackelberg game model where the manufacturer acts as the game leader and the retailer acts as the game follower, we obtain closed-form equilibrium solution and explicitly show how pricing and advertising decisions are made. When market demand decreases exponentially with respect to the retail price and increases with respect to national and local advertising expenditures in an additive way, the manufacturer benefits from providing percentage reimbursement for the retailer’s local advertising expenditure when demand price elasticity is large enough. Whether the manufacturer benefits from cooperative advertising is also closely related to supply chain member’s relative advertising efficiency. In the decision for adopting coop advertising strategy, it is critical for the manufacturer to identify how market demand depends on national and local advertisements. The findings from this research can enhance our understanding of cooperative advertising decisions in a two-tier supply chain with price-dependent demand.     

When risks need attention: adoption of green supply chain initiatives in the pharmaceutical industry

The pharmaceutical industry is very important in delivering life-saving products/services to society. There are many ways for materials/products/services concerned with pharmaceuticals to influence the environment; these include improper disposal of pills/tablets by patients, expired and unused medications, improper release of drugs by pharmacies or household sewage mixed with surplus drugs. In view of this, the present work seeks to integrate green supply chain (GSC) concepts in the pharmaceutical sector in a developing economy Indian context. In so doing, managers need to determine the potential risks in adopting GSC initiatives to achieve sustainability in operational perspectives. In this sense, this work seeks to distinguish the potential risks in adopting GSC initiatives within the pharmaceutical industry. This work uses a literature review and fuzzy Delphi approach in finalising the risks. This research also uses fuzzy Analytical Hierarchy Process (AHP) for prioritisation of the risks under vague and unclear surroundings. According to the findings, cold chain technology and supply risks categories are highly prioritised. This work can assist practising managers and government authorities in effectively developing and managing GSC initiatives in line with sustainable development goals in the context of the pharmaceutical industry. Finally, a sensitivity test is applied to evaluate the stability of ranking of risks.     

Study on the decision-making and coordination of an e-commerce supply chain with manufacturer fairness concerns

The decision-making and coordination of an e-commerce supply chain (ECSC) with manufacturer fairness concerns by incorporating the e-commerce platform into the decision-making process is studied in this paper. An ECSC composed of a single manufacturer and a single e-commerce platform is developed, and the optimal decisions for three scenarios are investigated, namely, a decentralised decision-making model without consideration of fairness concerns, a decentralised decision-making model considering manufacturer fairness concerns, and a centralised decision-making model. Then, a comparative analysis of the optimal decisions of the different models is conducted. On this basis, a coordination mechanism for the decentralised decision-making models is further proposed, and finally, a numerical analysis is employed to verify the conclusions. The research shows that the e-commerce platform, although it is the dominant party, obtains less profit than the manufacturer due to the unique operation characteristics of the ECSC. The sales price, service level, and profit of the ECSC are maximised in the centralised decision-making model, and they are not affected by the commission rate. The sales price, service level and profit of the decentralised decision-making model that considers manufacturer fairness concerns are inferior to those for the model that considers fairness concerns, indicating that manufacturer fairness concerns reduce system efficiency. In addition, a ‘cost sharing joint commission’ contract can be used to coordinate an ECSC.     

Product variety strategies for vertically differentiated products in a two-stage supply chain

In this paper, we study how the presence of coordination, competition and cost structures affect the product variety and pricing decisions in a two-stage supply chain. We consider vertically differentiated industries. Products reach the end customers via assembly companies positioned in the middle-tier between the producers and end customers. The assembly operations incur bill-of-materials (BOM) cost, which includes the cost of raw materials and components as well as the cost of producing, managing and synchronising supply, storage and distribution of these materials and components. We consider three coordination scenarios in the supply chain, and compare an uncoordinated supply chain with a horizontal and a vertical coordination scenario using the Nash equilibria of a multi-leader Stackelberg game between the producers and assembly companies. For exogenously given quality levels, we show that producers and assembly companies should either differentiate their product offering, or offer the high-end product only depending on the BOM cost. In addition, the uncoordinated scenario helps reduce the intensity of competition in the supply chain. For endogenous quality levels, partial product-differentiation equilibrium can emerge. Numerical experiments are performed to illustrate the impacts of BOM cost and quality levels on the equilibrium.     

Optimal reservation pricing strategy for a fashion supply chain with forecast update and asymmetric cost information

We address the reservation pricing problem for a two-echelon fashion supply chain in which the downstream manufacturer with private information on its operations cost (low or high type) reserves the capacity for a critical component from the upstream supplier before placing the final order. We consider the case when the demand forecast is partially updated. We find that a novel menu of reservation contracts containing the unit reservation fee with reservation quantity and final order could induce the manufacturer to reveal its operations cost information truthfully. We also show that the supplier should require less capacity reservation and charge a lower unit reservation fee if it has asymmetric information about the manufacturer’s operations cost. Finally, we analyse the effects of forecast update, and our results indicate that: (i) the supplier benefits from forecast update because the optimal reservation pricing strategy is designed to reveal the true information and meanwhile induce a higher capacity reservation; and (ii) a greater amount of forecast update decreases the supply chain deficit and increases the supplier’s agency cost.     

Coordinating and pricing decisions in two competitive reverse supply chains with different channel structures

This paper addresses coordination and competition problem in two reverse supply chains each having its own exclusive retailer and manufacturer. The chains have various collecting channel structures so that one of them uses the advantages of dual channels, where the consumer can return their e-waste through direct or traditional channels, while its competitor collects obsolete products only through its traditional channel. The willingness to return in each channel is a function of self- and cross-discounts of the competitors. Four decision scenarios are investigated; the first and second chain respectively select, Decentralised-Decentralised, Centralised-Centralised, Centralised-Decentralised or Decentralised-Centralised scenario. The closed-form optimal solution of each channel is derived based on the Stackelberg game when the second chain acts as a leader. The most economical scenario is determined by using a Non-Zero-Sum game when each chain plays as a single player in the game. To coordinate the members’ decisions and to convince unsatisfied members, two coordination contracts are offered. Numerical investigations reveal that direct channel suggests more discount and obtains more share of market. The results show that Centralised-Centralised scenario is the best decision from the SCs’ perspective which proposing contracts are able to persuade members to change their strategy to a global decision.     

Dual-channel supply chain pricing decisions with a risk-averse retailer

This paper investigates a dual-channel supply chain with one risk-neutral manufacturer and one risk-averse retailer where there is only one perishable product with price-dependent stochastic demand. We choose Conditional Value-at-Risk criterion to measure the retailer’s risk-averse level, and assume that the manufacturer’s direct sales channel and the retailer’s traditional channel adopt a consistent pricing strategy. The model explores a Nash bargaining problem where the manufacturer and the retailer negotiate with each other on the wholesale price, the retail price and the order quantity when they have equal bargaining power. It is found that when demand uncertainty follows a uniform distribution, a Nash bargaining equilibrium exists and the retail price will decrease as the retailer becomes more risk averse. However, when the risk-averse indicator increases, the manufacturer’s profit on his direct channel will decrease, increase or first increase and then decrease, depending on the values of the related parameters. The profit shares of the manufacturer and the retailer under the Nash equilibrium model are related to the risk-averse indicator of the retailer. Furthermore, we perform three sets of numerical experiments to verify the effects of the retailer’s risk-averse indicator on decision-making and profit allocations under the different environmental parameters and gain several meaningful managerial insights.     

A pricing/ordering model for a dyadic supply chain with buyback guarantee financing and fairness concerns

The paper investigates pricing/ordering issues in a dyadic supply chain, in which a core supplier sells products through a budget-constrained retailer. The retailer faces stochastic demand and is fairness-concerned as well. If needed, the retailer can get financing support from bank by means of buyback guarantee financing (BGF) mode, which is often used in China. By introducing Nash bargaining solution as the fairness reference point, we formulate the retailer’s fairness-concerned utility function and develop a two-echelon pricing/ordering game model. We then study the combined impacts of fairness concerns and BGF on two members’ equilibrium strategies and supply chain performance. We also discuss the corresponding issues under no budget constraint, no financing service and bank financing. Our results show that: (1) two members’ equilibrium strategies are significantly influenced by the retailer’s fairness-concerned behaviour and initial budget; (2) as compared to no budget constraint, BGF can bring the whole supply chain more performance, which means that BGF can yield value-added; (3) When the retailer takes the risk of uncertain market solely, the retailer’s fairness concerns are beneficial for supply chain to improve the performance.     

Responding to supplier temporary price discounts in a supply chain through ordering and pricing decisions

This paper considers a one-retailer and one-supplier supply chain and addresses the question of how a retailer should use its ordering and pricing decisions to respond to its supplier’s temporary price discounts. The paper considers a hybrid environment – somewhere between deterministic and stochastic modelling approaches – that is, the retailer does not know when the next promotion from its supplier will occur but, once the promotion is announced, all its details are deterministic and often there is some time remaining before the promotion actually starts. We include in the objective function penalties on deviations from the original plan and explore the properties of the retailer’s ordering and pricing decisions under fixed and flexible set-up scenarios. We show that, when the set-up epochs are fixed, the retailer’s order quantities are monotonic and non-decreasing in situations where retail prices can be either fixed or flexible. When the set-up epochs are flexible, the ordering cycle is identical. Finally, we use some numerical examples to illustrate the proposed approach.     

Determining the optimal collaborative benchmarks in a supply chain

Supply chains are currently considered dynamic systems and will change with time and with the environment. Thus, the performance of a supply chain system will not only be influenced by the determined measuring factors but also by the adding or withdrawal of enterprises. Faced with these unstable systems, this study employs the Data Envelopment Analysis and sensitivity analysis methods in order to measure supply chain collaborative performance as well as relative individual company performance. This approach principally aims at finding: (1) an effective collaborative performance evaluation method that can cover the measuring factors admitted by all chain members; (2) the robust benchmark companies for closely related chain members. The results of this research clearly show the expected study target that will benefit chain members in performance improvement.