我国教材图书市场并购的必要性与并购主体选择

分析我国教材图书市场的特征,指出该市场存在刚性进入壁垒,导致教材图书市场资源配置效率低。通过对教材图书市场并购效应的分析,提出我国教材图书市场并购的必要性,并运用生存技术检验法则测定教材图书企业最优效益规模,为并购主体的选择提供借鉴意义。     

Promoting the Purchase of Textbooks in the Vietnamese Higher Education Sector

Higher education textbooks sales account for a significant portion of the overall book market. This study makes an important contribution to the extant literature by examining students’ purchase of original textbooks in a developing market, Vietnam. Notably, it seeks to investigate why students do not purchase original textbooks as well as the difference in purchase behavior between different groups of students. The findings reveal that some key obstacles to students’ purchase behavior include high prices, insufficient availability, low perceived value, and the emergence of pirated textbooks. Another notable finding is that senior students who are female tend to purchase more textbooks. In light of these findings, marketing strategies are suggested for publishers, bookstores and universities who aim to promote the sales and consumption of original textbooks.     

高校教材巡展,路在何方

相关分析指出,高校教材存量市场不断扩大,品种逐年增加,供给过剩与需求旺盛并存。在数字化时代激烈的市场竞争中,高校教材巡展这一成熟的营销手段暴露出一些弊端,本文结合笔者多年参与教材推广的经验,总结高校教材巡展面临的四大主要问题,并提出五点对策。     

英国继续教育和高等教育电子教科书的发展战略与前景(三)

2003年2月,联合信息系统委员会电子书工作小组委托教育发展公司和斯特灵大学进行了一项研究.该研究评估了英国开发继续教育和高等教育电子教科书的商业和市场环境,陈述了电子教科书市场的演进过程,讨论了这个产业和市场当前和将来面临的关键问题,最后提出了全国性的集合发展战略.     

开明书店与教科书出版

本文首先分析民国时期教科书出版发行的市场环境和政府政策,简要指出开明书店教科书出版过程;然后统计并分析了开明书店教科书出版数量、类别和特点,着重分析《开明活页文选》、《开明英文读本》和《开明算学教本》等教科书;最后分析开明书店编辑教育理念及教育实践的情况。     

英国继续教育和高等教育电子教科书的发展战略与前景(一)

2003年2月,联合信息系统委员会电子书工作小组委托教育发展公司和斯特灵大学进行了一项研究.该研究评估了英国开发继续教育和高等教育电子教科书的商业和市场环境,陈述了电子教科书市场的演进过程,讨论了这个产业和市场当前和将来面临的关键问题,最后提出了全国性的集合发展战略.     

The Problems of Tertiary Publishing in Africa and Implications for Training and Education of Library and Information Professionals

Trainees in the library and information profession in Africa depend on textbooks that are written for an environment other than Africa because of the dearth of textbooks suited to the local environment. There are very few books that attempt to focus on Africa and none of these books can really be used as a basic text for teaching. This has greatly affected the training of library and information professionals in Africa as the trainees are exposed to the situations in Europe, America and Asia which are generally not relevant to the African environment. Several factors have been identified as responsible for the lack of African library and information science textbooks, including the relatively young age of the profession resulting in a low number of professionals in Africa that have the required expertise to write textbooks. The attitude of publishers to tertiary textbooks is another limiting factor, as they are not likely to make a profit given the small number of trainees in the continent. In short, publishers regard such a venture as non-profitable because of the limited market. Another problem is the lack of interest on the part of professional associations in the continent to promote the writing of textbooks. In order to ameliorate these problems, it is recommended that professionals in the continent should participate in team authorship, by drawing from a pool of expertise, with a view to writing relevant textbooks. Also, there is a need for professional associations and the relevant international agencies to promote the publishing of textbooks. Finally, there is a need for retired information professionals in the continent to form a consortium of marketing outfits for the purpose of marketing and distributing textbooks on the African library and information profession throughout Africa.     

Trends Influencing the Growth of Digital Textbooks in US Higher Education

Over the next 5 years, digital textbook sales in the United States will surpass 25% of combined new textbook sales for the Higher Education and Career Education markets. Moreover, we expect digital to be the dominant form factor in Higher Education textbooks inside of 7 years. This growth in digital textbooks will boost revenues in excess of $1.5 billion within 5 years (Private: Digital Textbooks Reach the Tipping Point in the US Higher Education—A Revised 5-Year Projection). This growth will also create avenues for new digital product models, allow new content publishers to enter the textbook market, lead to fundamental shifts in purchasing patterns around learning materials, and expedite the formal adoption of open educational resources to augment premium digital content.     

英国继续教育和高等教育电子教科书的发展战略与前景(二)

2003年2月,联合信息系统委员会电子书工作小组委托教育发展公司和斯特灵大学进行了一项研究.该研究评估了英国开发继续教育和高等教育电子教科书的商业和市场环境,陈述了电子教科书市场的演进过程,讨论了这个产业和市场当前和将来面临的关键问题,最后提出了全国性的集合发展战略.     

Textbook Affordability: Is There a Role for the Library?

Try searching the library catalog, as many students do each semester for the latest version of the textbook being used in a class at many universities and you will likely come up empty-handed. Many academic libraries—due to high prices, frequently issued new editions, and a tendency to go missing from the collection—have justifiably chosen to play only a marginal role in the provision of textbooks on campus. However, the dynamics of the textbook market are changing rapidly and this presentation explored the question: Should libraries reconsider the roles they play in the provision of course materials on campus? This session focused on the issue of affordability in the context of the rapid evolution and increased availability of e-textbooks (electronic versions of textbooks). Topics covered included: an overview of the e-textbook market, purchasing options and outlets for e-textbooks, new business models for institutional access to e-textbooks, potential savings from e-textbook adoptions, information on negotiating with publishers and platform providers, and why the library is well-positioned to play a prominent role in the provision of e-textbooks.     

教材出版发行招投标中的问题浅析

随着市场不断规范,教材图书质量不断提高,但是为降低价格、打破行业垄断的中小学教材出版发行招投标政策,经过三轮试点,仍没有达到预期效果,本文结合试点中暴露出的问题提出政策有待完善的地方.     

School Market Size,Growth and the Shift to Digital Resources in K-12 Classrooms

The K-12 instructional materials market, including textbooks, supplemental materials, and digital resources, totaled $16.4 billion in sales in the 2009–2010 school year. It is projected that sales in 2010–2011 will be $16.4 billion in sales in the 2009–2010 school year. It is projected that sales in 2010–2011 will be 17.3 billion, a 5.3% year-to-year increase. There has been a slow down in this market, starting in 2006–2007 and intensifying in 2008–2009, yet the K-12 school market continues to grow at a steady pace despite fluctuations in the U.S. economy. The fundamental fact that student enrollment and per pupil expenditures continue to increase assures us that the K-12 market continues to grow, but it also reinforces the fact that recent years were not banner years for educational publishers. Looking at sales of particular categories of educational products, it is easy to see that the technology-related resources led the pack in a generally difficult sales year in 2009. Big jumps were recorded in terms of sales of interactive whiteboards (+33.98%), online/digital content (+19.0%), and learning management or student information systems (+11.3%) and, to a lesser extent, computing/mobile devices (+3.0%), and instructional software (+1.2%). Looked at another way, if all of the digital product applications are grouped together, this group was up a strong 11.3% in 2009, while the various types of books used by students, as a group, was down 12.7%. These results make it evident that digital resources have not only gained traction in the K-12 school market, they are starting to dominate. In fact, 2009 may be the first year that it became necessary for a company to be heavily invested in digital content/delivery in order to achieve sales success in the non-textbook instructional materials market segment.     

Scholarly Information as a Political Economy

The scholarly information system is not a conventional market. It does follow a particular economic structure, but that structure does not follow orthodox macroeconomics. The multiple players who make up the system do compete and, at times, do cooperate, but not on the grounds of the economic theory of textbooks. An analysis that takes the differences into account is the only way to create an understanding of the system.     

Reforming social studies: Implications for curriculum and textbooks

The present role of textbooks in the social studies is reviewed, and recent experiences in California provide a case study illustrating the reform process. The future of textbooks and their reform is discussed, including the place of technology, new roles for textbooks, possibilities for their improvement, and the importance of extending reform beyond textbooks into teaching and school governance. David L. Elliott is director of Educational Materials Associates, consultants in textbook research, staff development, and curriculum improvement. With Arthur Woodward, he is the coeditor ofTextbooks and Schooling in the United States, the 89th Yearbook of the National Society for the Study of Education.     

教材出版转型机制与实践探索

文章以上海科学技术出版社推出的“上海中小学新科学新技术创新课程”为例,探讨出版单位应立足市场需求,发挥传统教材的出版优势,探索教材改革的转型发展。在详细介绍项目实施过程的基础上,总结提炼出教材出版的课程化、服务化、数字化体系的实施路径和应用效果,并进一步阐述转型探索为教材出版带来了新的发展机遇。     

OASES: The role of subject librarians in an effective campus OER program

OASES (Open Access for Student Educational Success) is unique in that it is a subject librarian based Open Educational Resource (OER) program that includes twelve subject librarians. A history of the OASES program is given that underscores the advantages of utilizing subject librarians in several large departmental adoptions of open access textbooks and custom course packs. This paper examines the success of the OASES program, determining if the current librarian job market shows evidence of subject librarian involvement in OER programs. Additionally, a qualitative analysis of the OASES program is conducted using two organizational change frameworks from the social sciences.     

出版竞争推动近代教科书的进步——以中华书局编写出版的教科书为例

近代教科书出版竞争十分激烈.旧时坊间的教科书竞争,从动机上讲,是因为利之所在,从最终效果上看,却促进了教科书质量的改善、编写的创新、价格的下降、印装的进步和服务的提高.本文以中华书局编写出版的教科书为个案,对上述五个方面进行了详细论述.     

Treasure or white elephant?

Small libraries have problems with accepting gifts of older material. Older textbooks are probably worthless, while real rarities may belong elsewhere. The usefulness of the book to the collection must be considered. While textbooks age, monographs have a longer life, and history and biography last forever. Ephemeral pamphlets have historical value. Condition of the book also affects its value. A library should always keep publications about its own institution.Suggestions are given on whether to discard or sell, with warnings about pitfalls in selling.     

国外激光原理经典教材评介与利用研究——以《Lasers》《Laser Fundamentals》《Principles of Lasers》评介为例

为加强国外教材的研究评介和信息服务工作,维护并完善教育部国外教材综合信息平台,推进对国外各学科优秀教材的研究与评介,本课题选定了国外有代表性的、世界著名大学所用的三本激光原理教材作为研究对象。在学习和借鉴发达国家激光原理教材成功经验的基础上,通过深入地分析、研究、比较和归纳总结,对所选三本激光原理经典教材做了客观地评价与介绍,为教育部外国教材的引进与利用提供了重要参考。参考文献17。     

高校图书馆在教材循环使用中的主导角色探讨

以多份大学教材循环使用的社会调查报告为基础,在系统分析大学教材循环使用的现状与存在问题的基础上,指出高校在教材循环使用中存在的管理机制缺陷,由此探讨高校图书馆在教材循环使用中可能承担的主导角色与相应的服务模式。