全球化背景下广州城市文化消费空间重构——以星巴克为例

在地理学“文化和空间转向”背景下,城市社会文化的关注渐渐成为城市研究和文化地理学研究中的热点.文中选择以茶楼为代表的传统茶文化消费和以星巴克为代表的新兴咖啡文化消费空间的冲突与变化为视角,结合问卷调查和深度访谈对以星巴克为代表的外来消费文化现象进行分析,从文化行为与心态层面归纳总结广州城市文化消费空间的重构及其内在机制.研究表明:在全球化影响下,星巴克咖啡消费空间的兴起,在广州培育了以中产阶级和学生为主的一批忠实的消费群体,对传统茶文化空间产生一定的冲击,伴随的是消费者“符号化”消费心理的膨胀及追求生活第

Reconstruction of Urban Cultural Consumption Space in Guangzhou against the Background of Globalization: A Case Study of Starbucks

In the background of "cultural and spatial turn" in geography,urban social culture has become a hot field in the study of urban and cultural geography.The collision between the traditional cultural consumption of tea and the new cultural consumption of coffee in Guangzhou could be a good topic for culture space reconstruction.Based on questionnaire survey and interview in depth,this article pays attention to the behavior and psychological changes of culture structure in Guangzhou,and discusses the culture spatial responses of local urban culture to globalization.The results show that the process of globalization has brought extraordinary changes to urban culture:a new coffee culture space has emerged,absorbing the young consumer groups:middle class and students,and has had some negative impacts on traditional tea culture space;the sense of consumption is transforming from Material Consumption to Symbol Consumption,that would finally form a new life style in Guangzhou.