| 12121气象信息电话的营销策略探讨 |
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| 引用本文： | 朱斌,姜殿荣,吴智君,李家文.12121气象信息电话的营销策略探讨[J].气象研究与应用,2011,32(1):98-101. |
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| 作者姓名： | 朱斌 姜殿荣 吴智君 李家文 |
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| 作者单位： | 柳州市气象局,广西,柳州,545001 |
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| 摘 要： | 通过对柳州市2001～2009年的12121气象信息电话的拨打变化情况进行详细分析,结合气象短信的市场发展情况,剖析了12121气象信息电话的走人低谷的原因,是由于遭受气象短信高订制率冲击所致,在此基础上,对柳州市12121气象信息电话拨打率在短期内重新崛起的营销思路进行了探讨.
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| 关 键 词： | 气象短信 高覆盖率 12121 营销思路 |
Marketing Strategy of Meteorological Information Call 12121 |
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| Zhu Bing,Jiang Dian-rong,Wu Zhi-jun,Li Jia-wen.Marketing Strategy of Meteorological Information Call 12121[J].Journal of Guangxi Meteorology,2011,32(1):98-101. |
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| Authors: | Zhu Bing Jiang Dian-rong Wu Zhi-jun Li Jia-wen |
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| Affiliation: | (Liuzhou Municipal Meteorological Service,Guangxi Liuzhou 545001) |
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| Abstract: | Basing on the actual situation of the telephone meteorological information call 12121 of Liuzhou City from 2001 through 2009,combined with the market development of meteorological messages,the reason of meteorological information telephone 12121 into a valley was analyzed.It is due to the impact of the high custom rates of meteorological messages.Then the marketing ideas for the meteorological information phone call rates re-enhancing in the short term were also discussed. |
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| Keywords: | 12121 |
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