学术APP用户采纳意愿影响因素实证研究

目的/意义]移动应用程序（APP）的大量供给及用户注意力稀缺性，导致了其激烈的生存竞争。对于亟待发展的学术APP而言，研究其用户采纳意愿的主要影响因素并加以利用具有重要意义。方法/过程]以技术接受模型、期望确认模型等经典用户行为理论模型为基础，结合学术APP的特点，构建学术APP用户采纳意愿影响因素模型；运用问卷调查的方法收集数据并对数据进行统计分析和实证研究，从而验证模型的适用性。结果/结论]感知有用性、感知易用性、满意度、感知权威及社会影响对学术APP用户采纳意愿有显著正向影响。学术APP开发者应当增加资源的可获得性，提升用户对有用性与易用性的感知；强化APP属性，提升用户满意度；严格控制资源的专业性，维护用户对权威性的感知；扩大学术APP的社会影响。

An Empirical Study of the Influential Factors on Users' Adoption Willingness of Academic App

Purpose/significance] The large supply of mobile applications (APP) and the scarcity of users' attention have led to a fierce survival competition for APP. For academic apps necessary to be developed, it is of great importance to study the main influential factors of the users' willingness to adopt and to use them.Method/process]Based on the theoretical models of classic user behaviors, such as technology acceptance model and expectation confirmation model, combined with the characteristics of academic APP, a model of academic app users' willingness to adopt was constructed. A questionnaire survey was used to collect data and perform statistical analysis and empirical research on the data to verify the applicability of the model.Result/conclusion]Perceived usefulness, perceived ease of use, satisfaction, perceived authority, and social influence have a significant positive effect on academic app users' willingness to adopt. Academic APP developers should increase the availability of resources and improve user perception of usefulness and ease of use, strengthen APP attributes, and improve user satisfaction, strictly control the professionalism of resources and maintain users' perception of authority, and expand the social impact of academic apps.