众筹在图书馆的应用研究

目的/意义]随着众多众筹网络平台的成功构建,众筹模式于近些年逐渐取得大众关注与认可,其快速发展对各行业产生了深远的影响,具有重要意义,对图书馆而言亦不例外.目前,国内外学者及业界同仁已针对众筹模式应用于图书馆建设进行了积极的探索,并已积累了一定的研究成果和实践经验.试图通过对国内外基于众筹模式的图书馆建设实践的分析,探究决定其成功与否的关键因素,以为国内有关实践的进一步开展提出可行的策略.方法/过程]以网站调研为主,以国内外主流众筹网络平台所公开的图书馆建设项目信息作为研究对象,从众筹项目的发起者、项目内容、资金筹集情况、筹资时限、回报方式等方面分别对其进行深入分析,以总结国内外基于众筹模式的图书馆建设特点.以文献调研为辅,把握众筹模式的发展历史与现状.结果/结论]明确众筹模式应用于图书馆建设的关键要素,指出图书馆建设众筹项目具有主动性、便捷性、透明性、交互性的特点.提出基于众筹模式的图书馆建设策略,包括:以众筹模式作为宣传手段、多渠道推介项目内容、合理设置项目回报、注重支持者的参与体验、激发大众发起项目的积极性等.

Study of Crowdfunding Application to Library World

Purpose/significance] Promoted by the successful establishment of many network platforms, crowdfunding has gained its attention and acceptation these years, and its prosperity has affected many industries, including library world. Effects have also been made to apply it to the library development. By studying former practices of home and abroad, the article tried to find its crucial elements, and proposed practicable strategies for further development of native libraries based on crowdfunding. Method/process] Based on websites investigation, the study retrieved crowdfunding projects on library development from foreign and domestic mainstream network platforms as samples, and analyzed these samples in five aspects, including the creators, the project contents, the fund raising, the time limits and the rewards. Enhanced by literature reviewing, the study seized the history and current situation of crowdfunding. Result/conclusion] The article clarified the crucial elements of library development based on crowdfunding, and pointed out that projects of this kind have the features of initiative, convenient, transparent and interactive. The article also proposed strategies for operating these projects, including taking crowdfunding as propaganda, advertising projects by various means, setting reasonable payback, emphasizing backers' participation and stimulating people's enthusiasm.