3G时代的手机媒体与未来的期刊出版

从3G时代手机媒体的特点出发，分析其对读者的阅读行为与习惯的影响，提出了3G时代期刊界应彻底转变观念，处理好纸介质出版与数字出版、一般的数字出版与手机媒体数字出版的关系，开展传统出版与手机传媒间的整合，实现资源共享；建设各个类型的数据库，培育发展手机媒体的数字内容业务；创新商业模式，向特定读者提供个性化服务；加强内容资源的建设，提升期刊市场竞争力：为未来的期刊出版提供了新的思路。

Cell phone media in 3-G days and future publishing

Cell phone,as a new digital media and channel,will surely become the key to the digital publishing since after the industrialization of 3-G communicative technology.Based on the characteristics of this special media,the author first analyzes the reading behavior and habit of the audience,and then proposes to the publishing industry that it take a completely new concept in handling properly the relationships between the paper and digital publishing,the general digital and cell phone digital publishing.Accord...