| 基于供需融合理念打造学术期刊转型升级的全媒体经营业态 |
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| 引用本文： | 王明亮,刘学东,张宏伟,佟建国,吴晨,肖宏,魏晓宇,黄丽洋,王玮,于成瑶,佟昔.基于供需融合理念打造学术期刊转型升级的全媒体经营业态[J].编辑学报,2019,31(2):194-199. |
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| 作者姓名： | 王明亮 刘学东 张宏伟 佟建国 吴晨 肖宏 魏晓宇 黄丽洋 王玮 于成瑶 佟昔 |
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| 作者单位： | 《中国学术期刊(光盘版)》电子杂志社有限公司,100192,北京;《中国学术期刊(光盘版)》电子杂志社有限公司,100192,北京;《中国学术期刊(光盘版)》电子杂志社有限公司,100192,北京;《中国学术期刊(光盘版)》电子杂志社有限公司,100192,北京;《中国学术期刊(光盘版)》电子杂志社有限公司,100192,北京;《中国学术期刊(光盘版)》电子杂志社有限公司,100192,北京;《中国学术期刊(光盘版)》电子杂志社有限公司,100192,北京;《中国学术期刊(光盘版)》电子杂志社有限公司,100192,北京;《中国学术期刊(光盘版)》电子杂志社有限公司,100192,北京;《中国学术期刊(光盘版)》电子杂志社有限公司,100192,北京;《中国学术期刊(光盘版)》电子杂志社有限公司,100192,北京 |
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| 摘 要： | 经营业态总体上反映一个产业的经营结构、供需关系、运营方式和发展战略,其合理性、科学性决定着产业市场运行模式的成败。近20年来我国学术期刊已逐步形成以纸质版、网络与电子版多元发布的全媒体出版产品结构,但这同一内容的2种版本却一直分别由不同的供应链各自定价发行,人为地将一个市场裂解为2个市场,造成了价格脱离价值、市场相互抵消、边际成本上涨、营销模式混乱的状态,严重削弱了期刊的市场主体地位,扭曲了产业生态,牵制了期刊和图书馆等信息服务机构的数字化转型升级与高质量发展。为根本上破解这一制约产业发展的全局性难题,应构建供需合作共赢的“刊-网-馆”融合运营模式,大幅度降低产业运行消耗,打造学术期刊数字版云出版、传播和服务与纸质版集约化生产发行和馆配相结合的全媒体经营业态。
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| 关 键 词： | 转型升级 重构业态 全媒体出版 融合运营 |
Integrating supply with demand to shape an all-media business model for the transformation and upgrading of academic periodicals |
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| WANG Mingliang,LIU Xuedong,ZHANG Hongwei,TONG Jianguo,WU Chen,XIAO Hong,WEI Xiaoyu,HUANG Liyang,WANG Wei,YU Chengyao and TONG Xi.Integrating supply with demand to shape an all-media business model for the transformation and upgrading of academic periodicals[J].Acta Editologica,2019,31(2):194-199. |
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| Authors: | WANG Mingliang LIU Xuedong ZHANG Hongwei TONG Jianguo WU Chen XIAO Hong WEI Xiaoyu HUANG Liyang WANG Wei YU Chengyao and TONG Xi |
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| Affiliation: | Building A2, Dongsheng S&T Park, Northern Territory, No.6;6.Xixiaokou Ave, Haidian District, 100192, Beijing, China,Building A2, Dongsheng S&T Park, Northern Territory, No.6;6.Xixiaokou Ave, Haidian District, 100192, Beijing, China,Building A2, Dongsheng S&T Park, Northern Territory, No.6;6.Xixiaokou Ave, Haidian District, 100192, Beijing, China,Building A2, Dongsheng S&T Park, Northern Territory, No.6;6.Xixiaokou Ave, Haidian District, 100192, Beijing, China,Building A2, Dongsheng S&T Park, Northern Territory, No.6;6.Xixiaokou Ave, Haidian District, 100192, Beijing, China,Building A2, Dongsheng S&T Park, Northern Territory, No.6;6.Xixiaokou Ave, Haidian District, 100192, Beijing, China,Building A2, Dongsheng S&T Park, Northern Territory, No.6;6.Xixiaokou Ave, Haidian District, 100192, Beijing, China,Building A2, Dongsheng S&T Park, Northern Territory, No.6;6.Xixiaokou Ave, Haidian District, 100192, Beijing, China,Building A2, Dongsheng S&T Park, Northern Territory, No.6;6.Xixiaokou Ave, Haidian District, 100192, Beijing, China,Building A2, Dongsheng S&T Park, Northern Territory, No.6;6.Xixiaokou Ave, Haidian District, 100192, Beijing, China and Building A2, Dongsheng S&T Park, Northern Territory, No.6;6.Xixiaokou Ave, Haidian District, 100192, Beijing, China |
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| Abstract: | |
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| Keywords: | transformation and upgrading reshaping business model all media publication integrated operation |
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