| 高校图书馆用户关系管理有效性评价指标体系初探 |
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| 引用本文： | 罗琳.高校图书馆用户关系管理有效性评价指标体系初探[J].图书馆学研究,2011(5). |
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| 作者姓名： | 罗琳 |
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| 作者单位： | 重庆广播电视大学;重庆工商职业学院图书馆; |
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| 摘 要： | 结合高校图书馆自身情况,参考相关文献的基础上,初选出19个指标对高校图书馆用户关系管理有效性进行评价。通过专家调查法,运用隶属度分析对理论指标进行了实证筛选,构建出以用户知识、用户互动、用户反应和用户价值实现为一级指标和从中细分的16个二级指标共同组成的高校图书馆用户关系管理有效性评价体系。
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| 关 键 词： | 高校图书馆 客户关系管理 用户关系管理 有效性评价 |
The Validity Evaluation of User Relationship Management in University Library |
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| Luo Lin.The Validity Evaluation of User Relationship Management in University Library[J].Researches in Library Science,2011(5). |
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| Authors: | Luo Lin |
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| Abstract: | Based on the current development of university libraries and according to references published,the paper selects 19 indicators to assess the user relations management of university libraries.Using Delphi method and membership analysis,the author conducts an empirical selection and establishes an efficiency evaluation system for user relations management of university libraries,which consists of the first-class indicators,including user knowledge,user interaction,user response as well as user value realizati... |
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| Keywords: | university library customer relationship management user relationship management validity evaluation |
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