在线健康信息搜寻行为影响因素的元分析研究

本文旨在收集和整理已有的在线健康信息用户搜寻行为影响因素的研究成果,并且针对已有研究存在的不同研究结果及差异性进行分析。本文以元分析作为研究方法,综合目前国内外有关在线健康信息用户搜寻行为影响因素的24篇实证研究,识别出关键的影响因素并进行调节变量的分析。通过研究发现,网络互动程度是影响在线健康信息用户搜寻行为的最关键因素,职业、感知有用性、网络健康信息可信性、性格和收入是重要影响因素;并且发现以国内外研究对象作为调节变量可以部分解释不同研究之间的差异性。

Meta-analysis of the Influencing Factors of Online Health Information Search Behavior

The paper aims to collect and sort out the existing research results on the influencing factors of online health information users’ search behavior, and analyzes the different research results and differences existing in the existing research. Using meta-analysis as the research method, 24 empirical studies on the influencing factors of online health information users’ search behavior at home and abroad are integrated to identify the key influencing factors and analyze the moderating variables. Through this research, we found that the degree of network interaction is the most critical factor affecting the online health information users’ search behavior, and occupation, perceived usefulness, credibility of network health information, personality and income are the critical factors;and we found that taking domestic and foreign research objects as moderating variables can partly explain the differences between different studies.