基于自组织理论的社会化媒体平台个人知识管理机制研究*

个人知识管理不仅是教育问题，更是管理问题。自组织理论与社会化媒体平台中知识管理具有内 在逻辑关系。社会化媒体平台具有自组织特性，社会化媒体平台个人知识管理是一种自组织现象。本研 究试图探索社会化媒体平台中的个人知识管理机制。研究认为，从个体层面看，歧化和突变是个体层面 实现自组织有效运作的路径。歧化的动力是个体之间的互动，突变的结果是实现知识类型的转化。从平 台层面看，涨落是平台层面实现自组织有效运行的路径。通过信息推送、个人定制的方式获取知识，通 过知识管理工具整理和分享知识，这是平台涨落的结果。

The Research on Mechanism of Personal Knowledge Managementin Social Media Based on Self-organization Theory

Personal knowledge management is not only an education problem, but also a management problem. There is the internal logical connection between self-organization theory and knowledge management. Social media has the feature of self-organization. Personal knowledge management in social media is a phenomenon of self-organization. Meanwhile, this paper attempts to explore the mechanism of personal knowledge management in social media. At the individual level, bifurcation and mutation is an effective way for self-organization. The impetus of bifurcation is interaction between individuals.Mutation brings about the transformation of knowledge types. At the platform level, fluctuationis an effective way for self-organization. Knowledge obtaining through information recommendation and personal customization, knowledge classifying and sharing through knowledge management tool ,all of those are the results of platform mutation.