新媒体时代典型人物报道致效之思

典型人物报道在讲述好故事、传播正能量中有其独特价值与意义,但在当下的新媒体时代,典型人物报道却时常遭受质疑。本文尝试为典型人物报道破解困局提供思路借鉴,提出典型人物报道须坚持宣传导向性与内容真实性的统一,遵循"其言直,其事核,不隐恶,不溢美"原则;议程构建平民化,让受众有代入感;价值认知与时代同步,凸显人文关怀。

Approach to Report Typical Characters in the New Media Era

The report of typical characters has its unique value and significance in telling stories and spreading positive energy.However,it is often questioned in the current new media era.This article ties to provide reference for the solution of the dilemma.At the same time,it is pointed out that the report of typical characters should follow its publicity guidelines and content authenticity.They shall"tell the truth and only the truth,never cover-up or exaggerate".The agenda of report shall be down to earth so that the audience are able to relate.The value that it entails needs to keep pace with the time and show humanistic touch.