| 中国广告观念三十年变迁与国际化 |
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| 引用本文： | 丁俊杰,王昕.中国广告观念三十年变迁与国际化[J].国际新闻界,2009(5). |
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| 作者姓名： | 丁俊杰 王昕 |
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| 作者单位： | 中国传媒大学; |
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| 摘 要： | 1979年,中国广告业开始复苏,与中国市场经济建设和改革开放进程同步发展,三十年来,广告观念的变迁从一个侧面折射出改革开放的风雨历程。作为中国发展的重要驱动力,对外开放政策的实施和国际化趋势的演进对1979年至今的广告观念变迁产生了深刻影响,本文将以改革开放以来中国国际化进程为主线,全面考察广告观念变化与国际化趋势之间的互动关系,从国际化视角深入解读三十年来广告观念的流变历程。
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| 关 键 词： | 广告观念 对外开放 国际化 |
Thirty Years' Changes of Chinese Advertising Concept and Its Internationalization |
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| DING Junjie,WANG Xin.Thirty Years' Changes of Chinese Advertising Concept and Its Internationalization[J].Journal of International Communication,2009(5). |
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| Authors: | DING Junjie WANG Xin |
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| Affiliation: | DING Junjie,WANG Xin (Communication University of China,Beijing,100024) |
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| Abstract: | This paper focuses on the interactive relationship between the changes of Chinese advertising concept and its trend of internationalization,and further explains the journey of thirty years' changes of the advertising concept with an international view. |
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| Keywords: | Advertising concept the policy of opening-up Internationalization |
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