| 郑汴洛旅游联动发展的SWOT分析 |
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| 引用本文： | 秦娟.郑汴洛旅游联动发展的SWOT分析[J].邢台职业技术学院学报,2014(2):80-82. |
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| 作者姓名： | 秦娟 |
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| 作者单位： | 郑州旅游职业学院,河南郑州450009 |
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| 基金项目： | 2013年河南省社科联项目——“高速铁路对河南旅游业的影响研究”,项目编号：SKL-2013-3489. |
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| 摘 要： | 郑汴洛旅游业起步早、发展快,在资源、地理、交通上有明显的优势,再加上政府政策的支持,郑汴洛成为河南旅游发展的核心增长极。通过对郑汴洛三市旅游联动发展的优势、劣势、机遇、挑战的研究,有利于三市展开全面的合作,整合旅游资源、打造精品旅游线路,为旅游者提供更合理、更优质的旅游产品和线路,增强该地区乃至全省的整体旅游竞争力。
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| 关 键 词： | 旅游联动发展 SWOT分析 对策研究 |
SWOT Analysis of Zheng-Bian-Luo Tourism Linkage Development |
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| QIN Juan.SWOT Analysis of Zheng-Bian-Luo Tourism Linkage Development[J].Xingtai Vocational and Technical College,2014(2):80-82. |
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| Authors: | QIN Juan |
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| Affiliation: | QIN Juan (Zhengzhou Tourism College, Zhenzhou, Henan 450009, China) |
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| Abstract: | ZhengoBian-Luo tourism started early and developed fast, which has obvious advantages on the resources, geography and traffic. And with the government＇s policy support, Zheng-Bian-Luo has become the core growth pole of Henan tourism development. The research of strengths, weaknesses, opportunities and challenges of the three cities tourism linkage development is benefit to the comprehensive cooperation of three cities, the integration of tourism resources, providing more reasonable, more high quality tourism products and lines, the region and the province＇s overall tourism competitiveness is promoted. |
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| Keywords: | tourism linkage development SWOT analysis countermeasure research |
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