论消费主体性及其伦理建构

消费过程中主体性的缺失造成了现代社会中的严重消费异化现象。克服消费异化必须确立主体性原则,实现消费主体性的＂去蔽＂。消费主体性的伦理建构从主体的外部而言必须加强消费制度伦理建设;从主体的内部而言必须培育消费主体的道德意识,对消费目标、观念、行为及其关系等进行伦理省察。

On the Consumer's Subjectivity and Its Ethical Construction

In the consume course,the absent of subjectivity caused serious consume alienation in the modern society. To overcome the consume alienation must be established the subjectivity＇s principle and realized consumer subjectivity＇s ＂remove-masking＂. From the subject＇s external,the ethics＇ construction of consumer subjectivity must strengthen consume institution ethics. From the subject＇s internal,must cultivate the moral sense of the consumer,and conduct ethical introspection about the consume goals,concepts,behavior and its relationship.