| 保险消费者行为决策的因素分析 |
| |
| 引用本文： | 张前,谭浩.保险消费者行为决策的因素分析[J].科技创业月刊,2007,20(2):171-172. |
| |
| 作者姓名： | 张前 谭浩 |
| |
| 作者单位： | 西南财经大学保险学院,四川,成都,610074 |
| |
| 摘 要： | 以个人保险消费者作为研究对象,拟探究影响消费者购买保险的各因素,通过对其行为决策的分析,加强保险公司的营销活动,使其得以顺利进行。
|
| 关 键 词： | 保险消费 行为因素 内因 外因 |
| 修稿时间： | 2006-11-12 |
Analysis on the Factors of Insurance Consumers' Behavior Decision Making |
| |
| Zhang Qian,Tan Hao.Analysis on the Factors of Insurance Consumers'''' Behavior Decision Making[J].Pioneering With Science & Technology Monthly,2007,20(2):171-172. |
| |
| Authors: | Zhang Qian Tan Hao |
| |
| Abstract: | This paper will take personal insurance consumer as the research object, analyze each factor that influence consumer purchases the insurance, from this analysis of the behavior decision, strengthen the marketing activity of the insurance company, make it go on. well. |
| |
| Keywords: | insurance consume behavior factor intrinsic factor external factor |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
