适应市场经济需求加快发展高校体育产业

本文围绕高校体育是体育产业的一部分为核心，论述了高校体育产业在社会主义市场经济体制下产生的必然性，并系统整理出具有高校特色的体育产业发展途径，从而展开了对高校体育产业基本特征的论述。阐明了高校体育产业的推行与实施，是高校体育深化改革的历史必然，是高校体育摆脱困境的必由之路，是高校体育自我壮大的希望之光。

To Meet the Needs of Market Economy and Speed up the Development of Sports Industry in Institutions or Higher Education

Revolving around the viewpoint that sports industry in institutions of higer education is a part of the sports industry,this thesis states the necessity of the emergence of sports industry in institutions of higher education under the socialist market economy. And in a systematic way,it puts forward some developing ways of the sports industry with college-and-university feature,and states the basic features of sports industry in colleges and universities. It also clarifies that the practice and enforcement of sports industry in colleges and universities is the historic necessity of deepening the reform in colleges and universities,is the only way for colleges and universities to extricate themselves from the predicament,and is the light of hope for the colleges and universities to strengthen themselves.