全媒体时代大学生获取体育信息的现状调查与分析

运用文献资料法、访谈法、问卷调查法和数理统计法,对北京、天津和山东地区6所高校1 200名在校大学生发放问卷,针对大学生获取体育信息的现状进行调查。结果显示：全媒体时代的到来,使信息的传递与获取呈现出多种形态;大学生获取体育信息的媒介主要集中在网络媒介和手机媒介;大学生获取体育信息的动机主要集中在爱好某项运动和喜欢体育明星上;大学生获取体育信息大多数是积极主动的,主要来源于大学生自身对体育信息的需求,从而在需求的驱动下让他们指向了传播媒介,以达到一定程度的信息满足。

Survey and Analysis of the Status of Students’ Access to Sports Information in Omnimedia Age

In this paper the author wants to investigate the status of the college students＇ way how to access to sports information,with the method of documents,interviews,questionnaires and mathematical statistics to 1200 college students in six universities which are from Beijing,Tianjin and Shandong provinces.The results show that,the emergence of omnimedia makes the information transfer,access and present a variety of forms comparing with traditional media.To be more specific,the main method which college students access to sports information is via internet and mobile phone.On the one hand,the motivation of college student access to sports information mainly concentrates on a sport and sports stars.On the other hand,students access to sports information actively which is mainly influenced by the demand of sports information.Consequently,the demands as a drive makes them to use the media in order to achieve the information satisfaction.