价值链视野下的中外体育用品企业比较分析——以耐克、阿迪达斯和李宁为例

采用文献资料法、案例分析法，揭示企业价值链的构成、战略外包的含义，分析中外著名体育用品企业价值链的区别。研究发现，国际知名体育用品公司主要集中在研发和营销环节，利用全球资源委托加工。中国体育用品企业主要集中在生产环节，研发和营销不足，产品附加值低。针对这一差异，本文提出相应的对策和建议。

Comparison on the Domestic and Foreign Sporting Goods Enterprises Value China Taking Nike,Adidas and Lining as Example

By,the methods of literature,case study and comparison,this article analyzes value chain structure,World Class Manufacture and difference between the domestic sporting goods companies and foreign noes.The international famous sporting goods enterprises focus on the research and promotion,producing by taking the advantage of global resource.At the same time,Chinese sporting goods enterprises pay more attention on the producing,neglecting the research and promotion,Finally some suggestions is put forward.