西部地区体育旅游资源禀赋及产业开发的对策

运用文献综述、调查、逻辑分析等方法对西部地区体育旅游业开发的资源禀赋进行研究，结果表明：西部的体育旅游自然资源、人文资源不仅数量充足，而且质量高超。在相当程度上具有排它性。但西部体育旅游业的发展目前效益并不明显，对资源的利用率还很低。这除了人们对体育旅游业发展前景的认识不足以外。人、财、物等要素资源匮乏是制约其发展的瓶颈。基于以上分析，提出在开发西部体育旅游时要走品牌带动的道路，实施重点开发，铸造若干个西部体育旅游产品知名品牌。增强西部体育旅游的核心竞争力；同时还要注意可持续发展问题。

Western Region sports Tourist Resources Endowment and Industrial Development Strategy

Using the methods of literature summaries,investigation and logical analysis and so on,we study the Westem region sports tourism development resources endowment.The result shows that:Not only the westem sports tourism natural resource,the humanities resources quantity is sufficient,moreover the quality is excellent,has exclusive to a certain extent.The development based on the rich natural resource and above the humanities resource base sports tourism should be west the sports industry development first choice,west but inspects the sports torism developmetn,at present the benefit is not obvious,very is also low to the resources use factor.This besides the people to the sports tourism prospects for development understanding insufficiency,essential factor resources and so on manpower,financial,material resources deficient is restricts its development the bottleneck.Based on above analysis,when development sports tourism must walk the brand impetus path,implements the key development,casting certain west sports tourism product well-known brand,west enhancement sports tourism core competitive power;simultaneously also must pay attention to the sustainable development question.