我国体育竞赛业的SWOT分析及对策研究

通过文献法,运用管理学中的SWOT分析法,就目前我国体育竞赛业的内部优势、劣势和外部机遇、挑战进行客观的分析。结论:当前我国体育竞赛业发展的优势主要得利于其产业属性、经济的快速发展和庞大的人口基数决定的体育消费人口;劣势主要表现为管理体制、法制建设的滞后,精品赛事的缺乏和长久以来形成的"金牌第一"思想的干预。外部机遇则表现在以体育竞赛业为主的体育产业近年来受到国家政策的支持和体育行政部门的高度重视等;挑战主要来自内部资金的不足和国外品牌赛事的冲击。

Analysis and Strategic Research on China＇ s Current Sports Industry Development

Using the method of literature review and SWOT analysis, it carries a research on the strength, weakness, opportunity and challenge of China＇ s sports industry. Result： its strength mainly dues to its industrial attribute and the sports consumer amount based the rapid economic development and huge people bases; its weakness mainly expresses in the backup of government management system and legal system construction, the deficiency of competitive matches and the bad effect of ＂Gold medal first＂. The external opportunities is that the sports industry is highly valued by the support of state policies and the sports administration department in recent years ; challenge mainly comes from the funds shortage and impact of foreign brand competition.