上海市体育彩票市场的现状、影响因素及发展对策 |
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引用本文: | 钟天朗.上海市体育彩票市场的现状、影响因素及发展对策[J].上海体育学院学报,2003,27(4):9-13. |
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作者姓名: | 钟天朗 |
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作者单位: | 上海体育学院,体育管理系,上海,200438 |
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基金项目: | 上海市体育局科研基金资助课题 |
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摘 要: | 采用市场调查与文献资料相结合的研究方法,分析了上海市体育彩票市场的现状、存在的问题、影响发展的主要因素,并就体育彩票的营销理念、游戏规则、销售网络等问题提出发展对策。
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关 键 词: | 上海 体育彩票 市场 购买动机 销售网络 宣传工作 |
文章编号: | 1000-5498(2003)04-0009-05 |
Status Quo of Sports Lottery Market in Shanghai Municipality,Influential Factors and Countermeasures for Development |
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Abstract: | Using the research method of combining market investigation with literature, the author has analyzed the status quo of the sports lottery market in Shanghai municipality, the existent problems and the main factors influencing the development, and in the meantime, put forward the countermeasures for the development in the matter of marketing idea, game rules, selling network and so on. |
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Keywords: | Shanghai municipality sports lottery market selling countermeasures |
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