我国体育经纪人发展研究

我国体育经纪人的形式主要有个体体育经纪人、体育经纪公司和其他形式(如广告公司、咨询公司兼做体育经纪的),个体体育经纪人占的比重较大;我国体育经纪人经纪活动的主要内容有代理运动员,推广体育比赛,包括推广已有的赛事,策划组织新的赛事和举办商业性比赛等;我国体育经纪人大部分都分布在北京、上海和广州等地。我国体育经纪人发展中主要存在体育管理体制、体育经纪市场发育水平、体育经纪市场、体育经纪人的素质水平、体育经纪人管理等方面问题,就此提出我国体育经纪人发展的相应对策。

Study on Development of Sport Broker in China

The main form of sport broker in China at present stage is private sport broker,sport broking companies and other form of companies such as advertisement and consultation companies,which the private sport broker occupies the lager proportion.The main activities of our sport broker are athlete agent,sport competition promotion including known competition promotion,new and commercial competition organizing and planning.The distribution of sport brokers in China is in Beijing,Shanghai and Guangzhou.The main existing problems are sport management system,the development level of sport broking market,unstandardized competition of sport broking market,quality level of sport broker.Based on it,corresponding measurements of our sport broking development are put forwarded.