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Team identification and sports fandom as predictors of fan aggression: The moderating role of ageing
Affiliation:1. School of Business Administration, Peres Academic Center, 10 Shimon Peres Street, Rehovot 7610202, Israel;2. School of Behavioral Sciences, Peres Academic Center, 10 Shimon Peres Street, Rehovot 7610202 Israel, Department of Management, Ben-Gurion University of the Negev, Beer-Sheva, Israel;3. USP Management Ltd., Haveradim Street, Natanya 4265118, Israel;1. Adelphi University, Department of Exercise Science, Health Studies, Physical Education, & Sport Management, 1 South Avenue, Woodruff Hall, Room 172, Garden City, NY 11530, United States;2. Oregon State University, Milam Hall 118L, 2520 SW Campus Way, Corvallis, OR 97331, United States;3. University of Ottawa, School of Human Kinetics, Faculty of Health Sciences, 125 University Private, Room 345, Otttawa, K1N 6N5, Canada;4. Ball State University, 2000 W. University Drive, Muncie, IN 47036, United States;5. University of Kentucky, College of Education, 127 Seaton Building, Lexington, KY 40506-0219, United States;6. University of British Columbia, Auditorium Annex, 1924 West Mall, Vancouver, BC V6T 1Z2, United States;7. University of Ottawa, Geographic, Statistical and Government Information Centre, 65 University Private, Morisset Hall, 309D, Ottawa, ON K1N 6N5, Canada;8. University of Toronto, 55 Harbord Street, Toronto, ON M5S 2W6, Canada;1. Centro Interdisciplinar de Estudo da Performance Humana (CIPER), Faculdade de Motricidade Humana, Universidade de Lisboa, Estrada da Costa, 1495-688 Cruz Quebrada, Portugal;2. School of Kinesiology, Sport Management, University of Minnesota, 218 Cooke Hall, 1900 University Avenue SE, Minneapolis, MN 55455, USA;3. Biwako Seikei Sport College, 1204 Kitahira, Otsu, Shiga 520-0503, Japan;4. Faculdade de Motricidade Humana, Universidade de Lisboa, Estrada da Costa, 1495-688 Cruz Quebrada, Portugal;5. ISPA – Instituto Universitário, Rua Jardim do Tabaco, 34, 1149-041 Lisboa, Portugal;1. London Metropolitan University, United Kingdom;2. Texas A&M University, United States
Abstract:In the current study, the explored the moderating role of ageing in the relationship between team identification/fandom and fan aggression. The authors used an online panel-based survey that offered access to a realworld population of sports fans. Participants were 740 fans of Israeli professional basketball. Results from structural equation modelling demonstrated that older fans reported higher levels of mere sports fandom and lower levels of self-reported aggression and acceptance of aggression. Moreover, age moderated the relationships between team identification (or fandom) and self-reported aggression, such that team identification (or fandom) was more strongly associated with selfreported fan aggression among younger fans than among older fans. The moderating role of age in the relationships between team identification (or fandom) and perceptions of appropriateness of aggression was not supported. The findings contribute to our theoretical understanding of the role of ageing in the relationship between fan identification and fan aggression. Based on these findings, the authors assert that managers might particularly benefit from leveraging the potential, but often neglected, segment of senior fans, since older fans can play a key role in reducing the level of aggression during competitive sports events. Suggestions for future research are also discussed.
Keywords:Team identification  Fandom  Sports fans  Fan aggression  Ageing
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