南宁市羽毛球场馆体育消费的调查与分析

采用文献法、调查法、数理统计法,对南宁市羽毛球场馆的体育消费进行了研究.结果表明：场馆体育消费主要集中在青年人、中年人以及文化程度较高、职业稳定、中高收入水平的人群;其体育消费动机体现出趋同性,各年龄段的侧重点不同;大多数人了解羽毛球运动,有持久兴趣,但满足于业余爱好,接受专业指导的需求较弱;人群主要以随机方式到场馆进行消费为主,一半人每周到场馆消费2至3次;从消费的频率、规模等方面看,南宁市羽毛球运动的体育消费相对稳定且已具规模;消费结构以实物形式的消费资料为主,服务形式的消费资料比例较小,精神产品形式的消费资料有一定需求.

Investigating and analyzing of Nanning badminton courts and gymnasiums

With document,investigation and mathematical statistical laws,the sport comsuming of Nanning city badminton courts and gymnasiums has been researched. It has been shown that the consumer crowd is youth and middle-aged persons mainly as well as cultural level higher, occupation stabilize and take in the crowd of high level; Crowd sport consumer motivation is consistency, the consumer motivation of the differ age stress difference; Mostly crowd understanding badminton sports, there is lasting steady interest, but they settle for avocation and accepting speciality directive demand is feebleuess; Crowd mostly according to stochastic manner go to consume, and a half of crowd go to places to consume 2-3 times in a week; From consumer purchase frequency and purchase scale etc., it can been seen that the badminton sport consuming of Nanning city stabilizes and has a quite scale reversely; In consume data structure, practicality formal is the main way and proportion of sever formal is less and spirit output is demanded deftnite.