| 探析现代民俗体育的文化营销 |
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| 引用本文： | 石晓萍.探析现代民俗体育的文化营销[J].浙江体育科学,2010,32(3):5-7,25. |
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| 作者姓名： | 石晓萍 |
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| 作者单位： | 黄冈师范学院,体育学院,湖北,黄冈,430062 |
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| 摘 要： | 运用文献资料、问卷调查等方法,对现代民俗体育产业发展现状进行调查与分析,阐明民俗体育产业经营管理所面临许多困难和问题,提出要使民俗体育产业健康、持续、有效发展必须注重民俗体育的文化营销。在界定文化营销的内涵的基础上,提出民俗体育的文化营销,确定区域民俗体育文化特性;参与民俗体育人群的文化素质以及实施民俗体育的文化营销策略。
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| 关 键 词： | 民俗体育 文化 营销 |
Analysis of the Modern Folk Culture of Sports Marketing |
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| SHI Xiao-ping.Analysis of the Modern Folk Culture of Sports Marketing[J].Zhejiang Sport Science,2010,32(3):5-7,25. |
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| Authors: | SHI Xiao-ping |
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| Affiliation: | SHI Xiao-ping(Physical Education Institute,HuangGang Normal University,HuangGang 430062,China) |
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| Abstract: | Using literature,surveys and other methods to survey and analysis modern folk sports industry of current situation,this article clarify the business management of folk sports industry is facing many difficulties and problems,present folk sports industry to make healthy,sustainable and effective development must focus on folk sports cultural marketing.This paper in defining the meaning of cultural marketing is presented based on folk culture of sports marketing,the identification of regional folk sports and ... |
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| Keywords: | folk sports cultural marketing urban culture |
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