| 关于吉林省城市居民体育消费行为的影响因素分析 |
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| 引用本文： | 祁鸿雁,钟华.关于吉林省城市居民体育消费行为的影响因素分析[J].体育科技文献通报,2010,18(3):11-11,75. |
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| 作者姓名： | 祁鸿雁 钟华 |
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| 作者单位： | 吉林师范大学体育学院,吉林,四平,136000 |
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| 基金项目： | 吉林省社会科学基金项目(项目编号:2008Bjyx15) |
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| 摘 要： | 本文通过对吉林省城市居民体育消费行为影响因素的调查发现,影响吉林省城市居民体育消费行为的主要因素是居民的体育消费心理、个人的经济状况、体育消费场所以及政策引导与媒体宣传力度。并对影响因素中存在的问题进行论述,为吉林省体育消费水平的不断提高提出理论依据。
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| 关 键 词： | 吉林 城市居民 体育消费 行为 影响 因素 |
Analysis on Factors Influencing Sports Consumption Behavior of City Residenter in Jilin Province |
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| QI Hong-yan,ZHONG Hua.Analysis on Factors Influencing Sports Consumption Behavior of City Residenter in Jilin Province[J].Bulletin of Sport Science & Technology,2010,18(3):11-11,75. |
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| Authors: | QI Hong-yan ZHONG Hua |
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| Affiliation: | ( College of Physical Education,Jilin Normal University,Siping 136000,Jinlin China.) |
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| Abstract: | Through making investigation on factors influencing sports consumption behavior of city residenter in Jilin province,this paper found out that the main influence factors were sports consumption psychology,individual economic condition,sports consumption venues and policy guideline and media promoting.Based on existing problems,some discussions were made.The main purpose was to provide the theoretical basis for promote the sports consumption level in Jilin province. |
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| Keywords: | Jilin city residenter sport consumption behavior influence factor |
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