竞技体育教练员信息需求调查分析

近年，我国的体育信息业得到了较快的发展，但也存在着信息资源的开发与建设相对滞后，信息资源利用率不高，体育信息市场开发缓慢的情况。通过对部分竞技体育教练员体育信息需求情况调查、分析、研究该类人群在对于信息的认识程度、获取信息的渠道、信息需求的重点、获取信息的主要形式、影响其获取与利用信息的主要原因等方面的特点，从一个侧面探讨体育信息利用率不高的相关因素，从而为推动竞技体育信息工作，更好地开发体育信息市场提供可行性的意见和建议。

Investigation and Analysis of Athletic Coaches' Information Demands

Promoted by the global development of information, sports information has rapidly developed in China but there are still much to be improved, including the exploitation, construction, utilization and marketing of the information resources. Demands of sports information by athletic coaches was investigated to analyze their ideology on information requirement, ways to access and obtain information, kinds of information they prefer, and factors influencing their gain and use of information. Reasons of lower utilization of sports information ware discussed and suggestions were put forward to make better use and promote marketing of sports information.