| 关于山西中宇篮球俱乐部市场营销的调查研究 |
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| 引用本文： | 王彩平,李舰.关于山西中宇篮球俱乐部市场营销的调查研究[J].搏击·武术科学,2009,6(2):91-92. |
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| 作者姓名： | 王彩平 李舰 |
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| 作者单位： | 太原师范学院体育系,山西,太原,030012 |
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| 摘 要： | 本文从市场营销理论和管理学角度出发，结合中宇篮球俱乐部的经营实际，通过与国内外优秀俱乐部在市场营销方面的对比，探讨中宇篮球职业俱乐部的市场营销方案。
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| 关 键 词： | 市场营销 品牌 球迷 市场营销 |
On the Market Business of Zhongyu Basketball Club in Shanxi |
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| Wang Caiping,Li Jian.On the Market Business of Zhongyu Basketball Club in Shanxi[J].BOJI(WUSHUKEXUE),2009,6(2):91-92. |
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| Authors: | Wang Caiping Li Jian |
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| Affiliation: | ( P.E. Department, Taiyuan Normal College, Taiyuan Shanxi 030012 ) |
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| Abstract: | This artide starts from the point of view of marketing theory and management,with the actual operation of Zhongyu Basketball Club. By Comparing with the excellent clubs in domestic and international market, the paper discusses something about the maketing programme of Zhongyu Professional Basketball Club. |
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| Keywords: | Marketing brand fans Marketing |
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