太原市网球消费特征研究

文章采用文献资料法、问卷调查法、数理统计法,对太原市网球消费者以及场馆进行调查。结果表明:网球消费主要集中在青年人、中年人以及文化程度较高、职业稳定的人群;我市网球消费属于大众消费,各年龄段消费水平不同,大多数人每周到场馆消费2至3次;从消费的频率、规模等方面看,太原市网球运动消费水平相对稳定且已具规模并有相当大的发展潜力;消费结构以实物形式的消费资料为主,服务形式的消费比例较小。

Research on Consumption Feature of Tennis in Taiyuan

Based on documents,questionnaires,and mathematical statistics,this paper investigated consumers of tennis and stadiums in Taiyuan.The conclusions of this research:tennis consumers mainly included young,middle-aged and the higher education level and stable occupation population;consumption of tennis was mass consumption;different ages of consumers had different levels;most of them play 2 to 3 times every week;levels of tennis consumption were stable and had potential;structure of consumption mainly included ...