我国体育产业发展战略研究

我国体育产业具有很大的发展潜力和上升空间，面对我国体育产业的发展现状，全面探讨新世纪我国体育产业进一步发展的思路与对策，具有较大的理论价值和现实意义，并能为有关部门决策提供参考。本文主要采用走访、面谈、调查和文献资料分析相结合的研究方法，在深入分析、研究新世纪我国体育产业发展面临的机遇的前提下，在全面探讨新世纪我国体育产业发展战略的重点以及路径的选择的基础上，提出了新世纪我国体育产业发展战略的对策与措施。

Research on Development Strategic of Sports Industry in China

There is large potential and more room to improve sports industry in China. According to development the status quo of sport industry in China, the author makes all-round discussion on the thought and countermeasure for further development of sport industry in China in the new century, which has great theoretical and practical significance, and provides some references in decision-making for relative administrative departments. This paper applies the methods of interview, investigation and literature to make thoroughly analysis on chance that Chinese sport industry encounters in the century. On the base of general thought of developing important strategic points of sport industry in China, the author put forwards the countermeasures to realize the developing strategy of Chinese sport industry in the new century.