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奥运经济价值源泉的探析
引用本文:胡建华.奥运经济价值源泉的探析[J].体育与科学,2007,28(3):37-39,22.
作者姓名:胡建华
作者单位:浙江师范大学体育与健康科学学院,金华,321004
摘    要:从注意力经济的视角,分析奥运经济的本源。认为在信息社会,注意力是一种的稀缺资源,经营注意力已成为主流商业模式;构成奥运经济主体的电视转播权销售和商业赞助,在本质上是奥运会注意力资源的交易行为;充分体现注意力资源独占性特征的“货卖一家”营销策略,实现了奥运会注意力资源经济价值的最大化。

关 键 词:奥运经济  注意力  资源  营销策略
文章编号:1004-4590(2007)03-0037-03
收稿时间:2007-02-07
修稿时间:2007-02-07

Discuss on the Value Source of Olympic Game Economy
HU Jianhua.Discuss on the Value Source of Olympic Game Economy[J].Sports & Science,2007,28(3):37-39,22.
Authors:HU Jianhua
Affiliation:HU Jianhua1
Abstract:The source of Olympic economy had been discussed in this article from the view of The Attention Economy.In The Information Social,attention is a rare resources,managing attention has became a main trend to gain commodity benefit.TV relay right and the sport sponsorship which form the Olympic economy are the selling of attention resources in essentially.Base on the characteristics of well-known,high-praise,global scale of the Olympic attention resources,The Olympic Game economy has formed.The "sale for one" marketing tactics improve the economic value of Olympic Game to top.
Keywords:Olympic economy  attention  resources  marketing strategy
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