基于模糊综合评判的体育赛事企业核心竞争力研究

运用文献资料法、专家调查法、模糊综合评判等方法，以上海体育赛事企业为例，对体育赛事企业核心竞争力问题进行了探究。研究首先归纳出体育赛事企业核心竞争力评价指标集，然后通过2轮专家调查及整理分析，形成了由5个一级指标和20个二级指标构成的评价指标体系；其次，结合上海体育赛事企业发展的实际情况，应用模糊综合评判法构建了竞争力评价模型；最后，运用该模型对上海体育赛事企业进行了实例评价，并归纳出了提升体育赛事企业核心竞争力的发展机制。

On the Core Competence of the Sport Events Enterprises Based on Fuzzy Comprehensive Evaluation

By using the methods of literature study, expert investigation and fuzzy comprehensive evaluation, the core competitiveness of sport event enterprises in Shanghai is studied. First, the core competence evaluation indexes of sport event enterprises are summed up. And then, by the two rounds of expert investigation and analysis, an evaluation criteria system, which includes 5 first-grade indices and 20 second-grade indices, is established. Besides, according to the reality of the development of Shanghai sport event enterprises, a competitiveness evaluation model is constructed by using fuzzy comprehensive evaluation. Finally, a case evaluation of the Shanghai sport event enterprises is made and the development mechanism for improving the core competence of Shanghai sport event enterprises is summarized.