体育旅游促销策略的研究

中国拥有丰富的自然旅游资源和人文旅游资源。在体育旅游方面,自1986年成立中国国际体育旅游公司以来,各方面都取得了一定成绩,但总体上我国的体育旅游资源开发不够,市场份额少。随着体育旅游市场竞争日趋激烈,中国必须制定相应政策和制订体育旅游促销策略,以使中国体育旅游市场健康、规范、快速地发展。通过对中国体育旅游的市场定位、市场细分、目标市场,以及目前所面临的竞争环境、存在的薄弱环节等方面的分析,进一步探讨明确中国体育旅游市场的促销策略。

Research of Promotion Strategy in Sports Tourism

China is with abundant natural and arts tourism resources. Since the international sports tourism corporation of China established in 1986 It has made some progress in sports tourism. But in general the exploration in the resources of sports tourism is not enough in our country. So does the marketing share. According to the more and more drastic marketing competition. We must establish relevant poling and promotion strategy in sports tourism, and make the market of sports tourism develop properly and quickly. This essay probed the promotion strategy of sports tourism market in China, which based on the analysis in the marketing location, marketing division, target market, nowadays competition environment and weakness.