NBA联盟社会责任的核心内容、治理经验及启示

采用文献资料、逻辑分析等研究方法,对NBA联盟社会责任发展的现实背景、核心内容及治理经验进行梳理与归纳,并提出对CBA联盟社会责任治理的有益启示。研究认为:社会责任治理理念的持续嵌入、NBA联盟的形象危机是NBA联盟社会责任发展的现实背景;NBA联盟围绕内部组织治理、人权维护、劳资协调、环境保护、公平运营、消费者权益保护、社区治理等7个维度履行社会责任,并在履责实践中逐步形成了体系完善、协同配合的社会责任管理机构,目标一致、层次分明的社会责任治理制度,及信息披露全面、反馈形式多样的社会责任监督机制。启示:政府层面上,完善法律制度,加强社会责任规范引导;营造社会责任参与氛围,建立社会责任奖惩机制。协会层面上,建立社会责任管理体系。联盟层面上,健全社会责任管理机构,完善社会责任管理制度,拓展社会责任信息披露渠道。社会层面上,加强媒体宣传力度,促进社会公众维权意识和行动,强化联盟履责的社会监督。

Core content,governance experience and enlightenment of social responsibility for the NBA league

By using the methods of literature and logical analysis, this paper combs and summarizes the realistic background, core content and governance experience of social responsibility development for the NBA league, and puts forward the beneficial enlightenment to the social responsibility governance for CBA league in China. The research shows that the continuous embedding of the concept of social responsibility governance and the image crisis of the NBA league are the realistic background of social responsibility development for the NBA league;the NBA league mainly performs its social responsibilities in seven dimensions: internal organizational governance,human rights protection, labor and capital coordination, environmental protection, fair operation, consumers’ rights protection and community governance. In the practice of performing its responsibilities, it has gradually formed a social responsibility management mechanism with perfect system, coordinated cooperation, consistent objectives and clear levels of social responsibility governance system and comprehensive information disclosure feedback various forms of social responsibility supervision mechanism. The enlightenment maybe for China as follows: at the government level, improving the legal system and strengthen the normative guidance of social responsibility, and creating a social responsibility participation atmosphere and establish a social responsibility reward and punishment mechanism;at the association level, establishing a social responsibility management system;at the alliance level,improving the social responsibility management organization, and the social responsibility system guarantee,expanding channels for disclosure of social responsibility information;at the social level, strengthening media publicity, promoting public awareness and action to protect rights, and intensifying the social supervision of the alliance’s performance of responsibilities.