传播学视角下的城市文化建筑设计与传播策略研究

信息时代到来,以互联网移动终端为主要传播途径的社会信息共享效率大大提高,大众需求也随之提升.大量城市网红建筑及"打卡点"的出现表明建筑设计传播过程已不能忽视当下新媒体传播环境对其造成的影响.这些建筑作为城市文化的重要传播载体,成为社会公众与城市文化生活联结的"桥梁".运用传播学理论对建筑设计传播过程进行解读,以与公众社...

Research on Urban Cultural Architecture Design and Communication Strategy from the Perspective of Communication

With the coming of the information age,The efficiency of social information sharing through Internet mobile terminals has been greatly improved which also affects the public demand.A large number of urban web celebrity buildings and“punch points”tell us that the new media communication environment has had a huge impact and change on architectural design which cannot be ignored.These buildings also serve as the carrier of urban culture and become an important"bridge"between the public and urban life culture.Use communication theory to understand the communication process of architectural design.Take the cultural buildings which are most closely related to the public social life as the research object.It is proposed to take the unification of architectural function and form as the bottom line,establish the first impression through the visual sense of the building's external interface,speed up the speed of information dissemination and reception through architectural context symbols,strengthen the effect of information dissemination through open public interior space experience,and enrich through digital technology means The expression method of architectural information and public sensory experience,and finally put forward the strategy of adapting to the new media communication environment and actively using a variety of simulated communication environments to promote the efficiency of architectural information communication.